I've been on a quest to find the perfect dupe for my favourite lipstick: Urban Decay's Midnight Cowboy that is not sold in my country. Since Maybelline's stuff was on sale at my local drugstore I pulled alot of the colours out to swatch. I was really happy when I found this colour nr. 735 Cripsy Cookie. It is a close match to UD Midnight Cowboy on my lips and looks alot like MAC's Viva Glam V. It's a beautiful sheer shimmery nude. Normal price here in The Netherlands is €11,50, which for drugstore is quite pricey IMO. However since I so love the colour it is worth it to me. The smell and formulation are not as great as Urban Decay so that's why I only give 4 lippies. Staying power is ok.