They should call this product "Blond Banisher" because it took away all my blond highlights!!! Will NEVER use this product again. I thought it would take yellow tones out of my light blond, highlighted hair and it just made my hair look overall very dark blond to light brown. VERY disappointed.

Well I normally always check the reviews of a product before I purchase so I'm very glad I didn't with this one, becasue I probably wouldn't have tried it based on some of the comments here. I found this to be amazing, I now LOVE the colour. Spent $200 on highlights a few weeks ago with my regular guy who normally does great colour but he talked me into extra bright blond for spring....big mistake, way too bright and too yellow. Left it a few weeks and still didn't like it so off to Shoppers and found this amazing product for $14.00, I love the toned down colour now and the condition is great. I left it on for 7 minutes, rinsed in the shower, let the conditioner sit for a few minutes, did a gentle shampoo, a bit more conditioner and excellent results including silky hair. I would buy it again in a flash but hopefully I won't have to!.

This product was a total waste of money and a waste of my time. I am very unhappy!!!

I have seen many negative reviews for this product but I have to say that I really liked this product. I naturally have very warm red tones in my hair and it can take on an orange hue. I normally have a darker auburn hair color but sometimes I like to lighten it up. I usually I choose a cooler or more neutral shade of blonde to lighten my hair and usually I use the same brand and color but this past time I tried something different which left my hair looking like a pumpkin. I had seen this product and I knew that the reviews weren’t that great but I still thought I would try it. I was impressed. This product turned my pumpkin like hair into a really attractive dark strawberry blonde. The color really suits my super fair skin. I did find that the product dried out my hair but nothing more than another other regular home hair color I have used. My hair still looks shiny and healthy but yes it is on the drier side. I would use this product again. I paid $15 for this at my local pharmacy but in my opinion the results were worth the money.

I have been looking for a product like this for years! Thank you L'Oreal! I have light brown/dark blond hair but have been bleaching my hair for years.
I have tried everything to get the yellow/orange out of my hair but now I have sucess!
My only complaint is with long hair I would recommend 2 bottles but for $10 per bottle - what a deal for fantastics results!

I thought $10 for one application was expensive. I have medium blond hair with highlights and noticed over time my hair was a bit brassy, I tied this but really didn't notice any difference at all in my hair (except for drying it out a bit). A waste of money for me.

I was really hyped up to use this product and really felt that I was the perfect candidate - recently dyed my dark blonde hair a lighter shade and as I had lifted it about 4 shades lighter I ended up with an overall yellow / brassy colour. Panic! So two days later I bought a box of Brass Banisher, follow the instructions to the 'T' (left on for exactly 10 minutes) and now my hair is much more orange than before (before it was just brassy, not orange!!) and any nice blonde colour I had is gone. The tone is flat, the brass was not banished, and I'm quite unhappy.
Boo, Brass Banisher, boo.

Works well on my hair that did not lift completely and was a definite orange color. I wish it was cheaper, as $10 for one application is a bit steep.
(Yes, I'm over paying hundreds of dollars to the stylist over the fast few months.)
I have tried toners, funky color mixed with conditioner, and other tricks, but this works the best - although like the rest, just delivers temporary results.

wow. i'm impressed for such a cheap product. i had used revlon frosting on my dark brown hair, which i had previously dyed over to get rid of these patches of white that i have (genetically.) obviously this white hair has no melanin at all, so it takes high strength dye to color them. anyhow, i just decided to "go with the flow" of this hair and frost it to cover it up, rather than continue dying it darker brown. i wound up with yellow and orange highlights and tons brassy brown hair. very ugly on my skin, which is pale and perhaps yellowish/greenish (pale olive i guess.)
anyhow, i used a bottle of this stuff for 10 minutes (the max recommended usage) and my highlights are now a beautiful beige-ish blonde color. it looks much more natural. the orange tones in the brown spots are also significantly toned down. no damage to my hair, either! it isn't a "miracle" and doesn't produce a major change, but to be so gentle it did a very good job.

I was at my wits end. I dyed my dark brown hair blonde but it always ended up a orange tinted brassy color. I lived with it for awhile and then tried to go back to dark but I just don't like it as much as the blonde. So after trying purple shampoo, different colors, and a few other things I did some research on how to get rid of the brassy and found this product. All I can say is yeah! Finally the brass is gone. It's a lovely shade of ash blonde and I love it. I realize everything doesn't work on everyone but I say try it at least. It may just do the trick.

This had no effect on the color of my hair. It was relatively damaging. The damage was comparable to most permanent hair color.
I wanted to achieve a very ashy blonde. My hair is naturally dark brown. At the time my hair was a medium slightly ashy blonde but I wanted more of the gold and yellow taken out. I thought that Brass Banisher was a toner so I tried it out.
After it had no effect on the color, I phoned customer service. The lady claimed that Brass Banisher would not remove gold tones.

This product totally saved my hair! I had used the Feria "Downtown Brown" to lighten my naturally coarse dark hair to that beautiful shimmery light ash brown on the box... I followed instructions and even added drops of the Ardell anti-red and gold corrector but still my hair came out brassy and dull with hot roots. It was terrible. I didn't even mind the warm tones, but it wasnt shiny or healthy, it was so dull and gross.
It looked ok in certain lighting so I tried to live with it, but eventually couldn't take it anymore.
I am totally broke so didn't have enough money to go to salon and fix... as a last resort I bought a box of the brass banisher, not really expecting much. It totally killed most of the red and orange, leaving a healthy, shiny (not dull!) light brown... and didn't seem to damage my hair at all! I love the shade now, it's exactly what I wanted, it looks natural and looks good in all lights!
I am never buying another box of Feria.. every few years I go back to it, and I am always disappointed. But this brass banisher stuff was a life saver!

For this review I used the swatches from this website as a reference to what my hair looked like and the changes that happened:
http://www.wiggoddess.com/margucolors.html
I originally had medium slightly reddish brown hair with a mix of light golden blonde and dark golden blonde highlights. I had dyed my hair with an ash blond dye but it turned this color:
2500H dark strawberry blond/butterscotch highlights (except with platinum blond highlights).
It was probably the natural red in my hair that turned it this orangey. So I freaked out and immediately went and bought some dark ash blonde die. My hair was now this color:
2400H auburn with dark strawberry blond highlights
I had tried Ardell's red out, but this just washed out the next time I shampooed. So despite the reviews, I went out and bought brass banisher. I am surprised that this actually worked. The change is subtle, but my hair is now:
12FH Golden brown with golden strawberry blond highlights (except ash blond highlights instead of strawberry)
My roots were a bit more orangey so I left it in my roots for 20 minutes and the rest of my hair for 15 minutes. I couldn't really tell if my hair had changed at 10 minutes so that's why I left it in for longer than recommended. My hair color did lighten by about a 1/2 level, I didn't see any change in yellow tones, but definitely there was less red.
This product basically worked like a regular hair dye would, it both lightens hair shaft and deposits color. It probably used around a volume 20 peroxide developer. There was not very much color in the color creme. Basically it will deposit color approximately equal to the amount it lightens. I can tell you that the developer/cream mixture color didn't change much in 20 minutes. It turned from white, to an off white. But the remaining color in the bottle turned a light dull beige after 45 minutes. So similar to how a medium ash blonde dye would develop, but a much more ash-y color.
So based on this, if you left the mixture in your hair longer than the recommended 5-10 minutes, like 30-45 minutes like many people that reviewed this product did, your hair might lighten if it was originally a dark blonde, and it would darken if your hair was a light or very light blonde. I think results would be best at the 10-25 minute range if you don't want your shade to change to much.
It says on the box that it is a SUBTLE change.
So if you want drastic results, go to a hair dresser.
As that ash blonde hair dye fades from my hair, and the red in my natural color shows through again, I will definitely be using this product again
Oh, and don't expect your hair to get all glossy like the product says it will, because it won't. And the product does homogenize highlights a bit too, especially subtle ones. But you won't experience all that much damage to your hair on the upside!

This is the replacement for TONE REFINER in TR1 for blondes. That was d/c last year. You can get it at walmart now, as well as walgreens. It works so great to make my champagne blonder cooler again, in between colors I like to use this. It does lift your hair a tiny bit, cause its 9V developer like a hair color. It does great for orange, red, and some yellow tones. Best for blondes in my opinion.

Okay, here's the thing. I did a number on my hair-- yellow and orange hag hair. It was awful. I did have some very light highlights come out correctly, but the rest HAD to go.
I grabbed a box of this stuff at WallyWorld. In desperation, and after reading reviews here, I slapped it on and left it for 25 minutes.
Results? Orange is gone. Yellow, still there.
I think it's expensive for one application that isn't a HG. However, it's worth a shot before making an appointment at your stylist. I have forked over $150 (in 2003 or so) for professional results that were no better than I got today for $10 USD.

I thought this product was supposed to remove brass not add more? It made my hair sooo orange it was awful. The conditioning gloss was nice but the product itself was a waste of money

I really love Brass Banisher and I'm a colorist. I didn't have time to get to the beauty supply store and I wanted to be blonde blonde so I went to Walgreens and got Feria Extra Bleach Blonde 205, but because my hair has been through 4 or 5 colors (I do things to my hair that I would never recommend!) and I was worried about overprocessing, I left it on for only part of the recommended time (I think it was 30 minutes). It came out baby chick Easter cartoon yellow yellow yucky super tacky porno blonde that I wouldn't be caught dead in. I found Brass Banisher on the shelf at Walgreens and left it on a 1/2 inch strip under my bangs first for 15 minutes to give it some dimension then I worked it through and left it on the rest for 20 minutes. The directions say that you shouldn't exceed 10 minutes, but my hair was electric banana, slutty trailer trash stripper gold and it needed serious encouragement to become a nice, soft, tasteful, more neutral yet still warm and not particularly ashy color. My profile picture shows the results. It still isn't exactly what I want, but I like it and I'm sticking with it for now. Blonde really is a science. There's a very, very fine line between cheap and chic! At this point brass Banisher sells out quick at Wallgreens (I bought all of them at 2 stores) and they're only available online from Target. I didn't see it at CVS but I haven't checked their website. Seems some loathe this product and some love it. I love Brass Banisher.

After reading all the reviews, I decided to hold off on this product, which I purchased today. I used something like it (but not made by L'Oreal- maybe Revlon, but I can't remember), and overall, it gave my hair a uniform color that was darker than my hair before I used the product-which wasn't the look I was going for. That said, I suspect that this product will do the same, based on the reviews I read. I have been using a purple conditioner, which helps tone down brassiness gradually, so I guess I will just stick with the conditioner!

Well it didn't banish the brassiness but it helped a little. It gave my entire hair a little brown-orange hur instead of the yellow-bright orange here and there.
Summary= Helps a bit, but not enough to satisfy.

I used the L'oreal carmel highlighting kit and my highlights came out orangey and brassy. A week later I tried this toner. I left it on for about 8 minutes and saw no difference at all. My hair looks exactly the same.