Exotic Jewels was the theme for Heidi Klum's winter 2009 LE make-up collection for Victoria's Secret.
This LE mascara ticks all of the major boxes: volume, length, combined with neatly seperated and fanned out lashes, Plus fantastic wear (no flakes or smudges). However; the main selling point here is the colour, which as you may hae guessed is amethyst. This may have put some people off, but the colour is so deep you can only really see the purple tones in certain lighting (see the slightly blurred pic). The deep colour means this product is something you can wear every other day.
A lot of credit has to go to the wand. One side of the brush has uniformly short bristles, whilst the bristles increase in length on the other side . Rolling the wand will grab, coat and push every lash out and up (even those little stragglers in the outer corners of the eye). At the base of your lahes use the half of the brush with the shorter bristles, as you stroke towards the ends of your lashes twist the brush round so you finish with the longer bristles.
The price is really good, considering the quality.