Quite heavily pigmented chocolate brown with a hint of mauve undertones. Actually, the colour is too deep for my taste and for my pale complexion. I prefer Nutmeg, which is a light greyish brown, and a more easily approachable shade for me. But Wild Flowers is probably a good choice for someone with darker complexion. It's matte and has excellent staying power. I might try to use it as an eyeliner (although, I rarely line my eyes…).