My SO got this for me for my birthday, it's not the type of colour I would have chosen myself. I do love this formula though, it's moisturising and non-tacky with good pigment. The colour if applied heavily is a strongly cool-toned pinky mauve. I prefer it applied very lightly to be more rosy purple-tinged pink. It lasts pretty well because of it's good pigmentation so you get a bit of stain left after coffee. For reference, I'm a NC30.