I got this brush from a discount reseller. For the price, it was a good deal at $10. It's reasonably soft, fairly large without being too dense, and doesn't smell. The problem is that it sheds like crazy. I'm picking off 10-20 hairs from my face after using this, and I've already washed it 2x. I've been more impressed with the kabuki from BFTE, which is similar to the Too-Faced one, minus being retractable.