The best black eyeliner ever. I've compared this to UD perversion and this is creamier, darker and lasts longer. For $6 this is a steal, it is the best eyeliner I have used EVER!

The best black pencil eyeliner I have ever tried! It's not expensive and it works. Scoooore! :) The biggest pro is also it's only con. It is very creamy so it's easy to apply but it can also get messy =/ Oh well I just keep a few q-tips on hand Lol

I will keep purchasing this eyeliner forever! It seriously just kicks the backside of every other eyeliner I have ever used (I haven't used any high-end ones, nor do I ever plan to, since I go through eyeliner wayy too quickly). I generally don't expect eyeliners to be super long-lasting, since I have Hayfever allergy prone eyes that get watery. But even with that, if I layer is several times, I find I get a full work day wear out of it. It does not smudge at all (except the days where my eyes are really bad with allergies and rubbing), but after a full day, it will have faded ever so slightly. My main reason for liking this is how creamy it is! I HATE with a passion chalky eyeliner that you have to keep on rubbing on your waterline to get it to look anywhere near black, but this one! WOWW!! It goes on black and creamy with one swipe! I seriously do not feel the need to buy high end eyeliners at all! We don't have Milani in Australia, so I buy this online, which isn't ecocomical, since I almost always end up going on an unnecessary shopping spree of other things I don't need.

This liner is not too shabby for a drugstore liner! Although, it didn't stay on my waterline for me. Although, after much use I realized that black is a little to harsh for me. Brown seems to be the color for me. I will not repurchase.

Amazing eyeliner! It's extremely creamy and lasts all day without smudging. The formulation is pretty much identical to UD 24/7 glide on pencil. And this is less than a third of the price! Will definitely repurchase this, possibly in other colors as well!

I really like this eyeliner and use it almost everyday. So, my makeup is along the lines of a smokey eye and fresher face. For my smokey eye, I need an eyeliner with some slip that's easy to blend out but still dark. This is very good for THAT purpose. It's dark and creamy, but because it's creamy, it will go faster. Still, with that said, it has lasted me for months of liberal eyeliner use! However, if you are looking for a no budge stay all day eyeliner, i don't think this is it. it's just too creamy and leans much more for a smudge-and-set-with-shadow look.

This stuff is has beautiful color, and it does stay on, but it did smudge on me (i have partially hooded lids) i tried it on my water line and it made my eyes all watery! i will say it stayed on all night! but if you mess up while putting it on your basically screwed! im on the fence about this liner we have a love hate relationship!

I tried this product because people likened it to the UD 24/7 pencils. I can see why though, the texture is really similar, it glides on just as smoothly, stays just as long, and is even more black than Zero. But I have to give this a low rating because it caused my eyes to water T_T At first I thought it was just because I used it on my waterline, but then just wearing it normally on my lids made my eyes water too. And maybe because it's so black and I had to keep squeezing my eyes because of the irritation it started to smudge a bit earlier too...

DAMN! This is everthing I have ever wanted in a liner. Ya know? I've said this before and I'll say it again. The drugstore is REALLY on point with makeup. This pencil liner is soft, B.L.A.C.K - I mean BLACK people, glossy and long lasting. This is everything a girl would want in an eyeliner. I'm on a no buy for 2013 but when I start needing to re-up on products I doubt I'll ever go to the department store or Sephora again and that is a wonderful feeling.

I was always afraid of finding alternatives for Mac eyeliner because drugstore eyeliners always end up making me look like a raccoon but I am so pleased to have switched to Milani. This eyeliner is so smooth, creamy and easy to apply. Once it sets, it never budges while I've always had minor problems with Mac because it does happen to run a little on the corner of my eyes. Milani's eyeliner is a very rich black. The end results are amazing. Another great thing is the price; is about 5-6$ cheaper than Mac eyeliners which is a pretty great deal. This is definitely my new holy grail eyeliner<3