Finally, Everyday Minerals managed to produce one of the most basic eyeshadow colors that has been lacking in their collection - chocolate brown. They've previously had Samba Lessons and Boardwalk which are both very very dark brown - obviously intended to be more eyeliners than eyeshadows. At the Zoo is the 'just right' rich brown color with some shimmer. The name is both cute and a bit funny (hmm, what at the zoo could influence such a brown color?) This is a really nice easy to blend dark color and makes a great crease shade. It really is surprising that it took this long for EM to make this staple color.