If you sniff the bottle, you'll face an incredible scent! It's fruity FRESH, like watermelon and laundry. Oh so good! But what an disappointment, it didn't work with my body chemistry at all. :( I wished it would've worked. And the bottle is really beautiful and Pure. So I recommend this to everyone who is looking for something beautiful and fresh, something for spring/summer. So try it out and enjoy :)

Today I was in cvs and I was looking for a new perfume as I owned to dkny but not were them I was looking for a scent that was still soft for everyday the bottle was eye catching hmm wonder what this smells like I asked the employee for help and I asked her for dkny pure I used my daughters wrist and Omg it smelled so familiar it reminds me of one of Victoria secrets white foggy bottle it kind of smells like the men's Hugo boss but then it has the girl light musky scent to it eye loved it . Only down fall is the package is hitious lol but the product is amazing :)

I disagree with the comments stating it smells sweet or like vanilla. Pure DKNY is a laundry and clean type scent to me. I don't find it to be anything special or memorable. When I got the fragrance as a sample, I found myself just tossing it around. I will not purchase.

OMG, I love this smell, no matter what people said, not to sweet and young, elegant, perfect for summer, it's my style!!!!!!!!! Specially summer, I LOVE LOVE LOVE it

This fragrance won't blow you away but is very inoffensive. As said, it has a clean scent, though I can't smell any type of vanilla as advertised. I don't love it and don't yearn to smell it but when I wear it I find it pleasant. It's a nice fragrance for work or a day at the beach-very casual.

As a few other reviewers have stated this is a wonderful light clean scent. This scent lasts a very long time on me and I do not notice a lot of break-down in the scent over time as I have with some other fragrances. This is one that I will certainly be repurchasing.

My mum owns this perfume and lets me borrow it. The first time I wore it I fell in love with it and wore it loads, but, after a while I got tired of the smell and the smell became too sweet for me to wear anymore. I haven't worn this in almost a year because I have found better perfumes to wear which don't make me feel sick when I smell them. It is a nice perfume if you like very strong, sweet scents, but I don't so I never wear it anymore. I'm actually glad that I didn't buy myself a bottle after falling in love with my mother's!

really liked this fragrance from the first time i smelt it.
its fresh & smells like clean summer cotton mixed with vanilla & sugar. it has a comforting smell to start but then the soft florals come thru.
i would recommend this predominantly for spring or summer however i have no issues wearing this over the other months too.
i really like this fragrance however i dont like the staying power...so i would not purchase again. i find this is a problem with the majority of dkny fragrances - expensive with no staying power! unfortunate
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Well, this didn't work for me. It was pleasantly fresh at first, but then turned into more of a masculine scent on my skin. My husband thought I had used axe spray. Sure wish it would have worked for me.

I really love this perfume although find that it doesn't have any staying power. I also found that it only seems to have 1 layer to it, so the scent get's quite boring and samey after a while. However, I still like it. It's sweet, timeless and a reliable scent to go back to.