77%
would repurchase
4.0/5
package quality

price range

description

ingredients

Aqua (Water), Caprylic/Capric Triglyceride, Cera Carnauba (Carnauba) Wax, Synthetic Beeswax, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Stearic Acid, Cetyl Alcohol, Glyceryl Stearate SE, PVP, Triethanolamine , Triacontanyl PVP, Hydroxyethyl Cellulose, Caprylyl Glycol, Phenoxyethanol, Potassium Sorbate May Contain: Iron Oxides (CI 77491 , CI 77492 , CI 77499), Manganese Violet (CI 77742)

Reviews

Reviews


2.0
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3 years ago

This looks great on but the tube contents dry out and start to apply messy/crumbly really quickly. Rich black pigmentation, nice thickening, and pretty good length too. Brush is a useful domed...

About reviewer (565 reviews)

Age30-35

SkinCombination, Fair, Warm

HairBrunette, Wavy, Medium

EyesGreen



1.0
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5 years ago

I was impressed by this mascara - until I washed it off. This mascara was volumizing & lengthening but when I took it off it broke up into little chunks and got all in my eyes. I’ve never had a...

About reviewer (148 reviews)

Age44-55

SkinSensitive, Fair, Cool

HairBrunette, Straight, Fine

EyesBlue


2.0
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5 years ago

I saw really good reviews for this, but I know they recently changed the formula so I'm gonna use that to negate my feelings of betrayal about this mascara. I only gave it 2 points because if you...

About reviewer (9 reviews)

Age25-29

SkinCombination, Fair, Neutral

HairBrown, Straight, Fine

EyesHazel


5.0
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6 years ago

I got this stuff free with my purchase. I've been using the same mascara for about 10 years and never try any others. But, when I received it I gave it a try. Wow. Not bad at all! It's super cheap...

About reviewer (3 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBlond

EyesBrown


5.0
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6 years ago

I love this mascara. It's perfect for me. It's cheap and works well. I tend to lean towards the more natural and less wet foundation formulas. It's been a long road of trial and error and I really...

About reviewer (9 reviews)

Age19-24

SkinOily, Tan

HairBrown

EyesHazel


2.0
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6 years ago

I bought this searching for a cruelty free brand that wasn’t $30 a tube. I saw good reviews but apparently that’s the old formula. I don’t like this mascara at all. It’s very wet and adds length...

About reviewer (228 reviews)

Age36-43

SkinSensitive, Medium, Warm

HairBrown, Wavy, Medium

EyesBrown


4.0
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6 years ago

If I could give this a 3.5 I would. It's a good mascara, but not anything special in my opinion. I do think this is a great option if you don't want to spend a ton on a mascara though, it separates...

About reviewer (20 reviews)

Age19-24

SkinDry, Fair, Neutral

HairBlack, Wavy, Medium

EyesGreen


4.0
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6 years ago

EDIT: I rebought this recently (11/2019), and it's better, so I think they listened to their customers and improved it. This was THE best mascara. Cheap AND the best. How often does that...

About reviewer (39 reviews)

Age56 & Over

SkinDry, Fair, Not Sure

HairBrown, Wavy, Fine

EyesBrown


3.0
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6 years ago

This product is now essentially discontinued, much to my dismay (and probably others). I've used this mascara for 5 years or so now, but it's time to find a new HG. As of 2017, this mascara now...

About reviewer (160 reviews)

Age30-35

SkinCombination, Medium, Warm

HairBlack, Straight, Medium

EyesHazel


2.0
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6 years ago

I enjoy the way it looks initially, very natural, but it clumps up and smudges incredibly easily. Flakes throughout the day too :(

About reviewer (104 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Neutral

HairBrunette, Wavy, Medium

EyesBrown


4.0
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7 years ago

One of my favourite mascaras! The brush is easy to use and it makes your lashes look very long. The mascara smudges a bit underneath my eyes if I use it on my lower lashes. Also extremely cheap!

About reviewer (1 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlond

EyesBlue


2.0
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7 years ago

*** Note! If you are looking for ELF mineral mascara in the old formula - check around at local smaller stores that carry ELF products (like Dollar General, some walgreens/cvs..gas stations etc..)...

About reviewer (486 reviews)

Age30-35

SkinSensitive, Fair-Medium, Warm

HairBrunette, Straight, Fine

EyesBlue


1.0
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7 years ago

This mascara is a flop from ELF. My main issue with the mascara is the flaking. Throughout the day I would do check ins and I noticed the little flakes around my undereye and eyelid. It wasn't...

About reviewer (6 reviews)

AgeUnder 18

SkinAcne-prone, Tan

HairBlack

EyesBrown


4.0
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7 years ago

Got this when I couldn't buy my favorite Jordana mascara because it was sold out, and I couldn't wait for restock. Pleasantly surprised: Formula the right consistency, not too wet and gloopy, and...

About reviewer (85 reviews)

Age36-43

SkinAcne-prone, Dark, Warm

HairBlack, Curly, Medium

EyesBrown


4.0
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7 years ago

This is the little mascara that could. I bought it on a whim, as an extra. It's great as one coat to darken lashes, or to build them up. I have short, sparse lashes that I recently stopped...

About reviewer (33 reviews)

Age

SkinDry, Fair, Neutral

HairRed, Wavy, Fine

EyesBlue


4.0
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7 years ago

I love this mascara!! it really separates the lashes and there are no clumps. Although, if you are expecting extreme dramatic voluminous lashes, this IS NOT for you. It is amazing for everyday wear...

About reviewer (9 reviews)

AgeUnder 18

SkinNormal, Fair, Warm

HairBrunette, Straight, Fine

EyesBrown


2.0
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7 years ago

$3 mascara--if it sounds too good to be true, it probably is. The price is nice, packaging is fine, the brush is suitable. Goes on nicely--more lengthening than thickening; good for a natural...

About reviewer (18 reviews)

Age30-35

SkinVery Oily, Fair-Medium, Neutral

HairBlond, Wavy, Medium

EyesGreen


3.0
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7 years ago

Pretty good for an every day mascara and definitely can't beat the price. The only downfall is the flaking during the day. By the end of day a lot is smeared under my eyes and I look like a...

About reviewer (5 reviews)

Age19-24

SkinVery Dry, Fair, Not Sure

HairOther, Curly, Other

EyesBlue


4.0
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7 years ago

Bought this on a whim just to give it a shot after I ran out of my last so-so mascara. For the price, it's great. My only real gripe with it is sometimes it manages to transfer onto my under eye...

About reviewer (4 reviews)

Age25-29

SkinCombination, Fair, Neutral

HairRed, Straight, Fine

EyesGreen


2.0
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7 years ago

Looks beautiful, flakes horribly!!! This one went in the garbage, glad it was cheap.

About reviewer (35 reviews)

Age44-55

SkinNormal, Fair, Neutral

HairBrown, Other, Medium

EyesGreen