I've been using this cleanser for about 3 weeks and I like it a lot. That said, it's a tad pricey and I don't know that it's making my skin brighter. But it is an excellent cleanser for my almost-40-year-old combination skin.
I like the packaging - tubes are my favorite. I like the cream texture. It's easy to rinse and leaves my skin feeling clean but not tight.

I'm pretty much reviewing the entire Aveda Enbrightenment line, I have pretty normal skin (that is oilier in the warm months, dryer in winter), a few sun spots I'm always trying to rid myself of, the beginnings of age wrinkles. Using the line for almost a month now.
Starting with the cleanser: Smells great. It has a cooling, white, creamy texture and feels wonderful. You don't need much, it foams up as you cleanse so product can last a long time if you're not wasteful with it. Your face really feels clean after, but not tight and dry. Love it.
Along with the rest of the line, I see brightening overall, definite redness reduction, minor soothing of tiny bumps and improved overall texture on the skin.