A purplish pink with slight silver shimmer. It goes on quite sheer, resulting in a MLBB shade.Smells slightly like roses, the smell and the taste though are not at all overwhelming. It is sticky -not like Juicy Tubes though-, so lasting power is good. I love the heart-shaped sponge applicator. I find it somewhat expensive, because with all Color Fever Glosses I run out very quickly, and I don't even use them everyday. Overall, this particular shade is in the same color family with Chanel Glossimers in Equinoxe, Wild Rose etc., so if you have one of these, you don't need Purple Fiction.