This is the one product I've been using for the longest time ever (specifically, 6 years and counting). I cannot live without this cleanser. I move around from university to home a lot and bring it with me every. single. time. I remember once I forgot it and had a mini panic attack followed by tantrum. This is just how much I need it to maintain clear skin.
I think the ideal skin cleanser should be to the point, no frills, do its' job and do it well.
Before Iope (read my review on Sulwhasoo Balancing Water for information on Iope) revamped this product, it contained 14.9% plant extracts, or something and now it does not say that but it is still the same great product. It costs anywhere from $29-35 depending on where you get it.
It lasts me usually a little more than a year and I use a pea sized amount each time. It is white and cream-like when squeezed out. Assuming your face is and should already be wet, it foams up when you massage it onto your face. The scent releases when you are massaging and it is a very nice, light citrus-floral scent, like grapefruit, not heavy at all and doesn't interfere with the efficacy of the product.
The more you foam, the better. It rinses squeaky clean, which is just the way I like it. It also is great at removing makeup. Before I started using cleansing oil, this cleanser did a sufficient job.
This, combined with my other cleansing routine products (cleansing oil, Cetaphil, and this) has prevented blemishes for skin is that genuinely CLEAN and free from blemishes whatsoever.
This also comes in a Whitening line, but the only difference is that the other one has fruit enzymes to brighten the skin, won't 'whiten'.