Just the rite amount of coverage. Wish it come In a mini version for my bag.

to me this has completely replaced my mac mineralize skinfinish natural which i do love..its very light and natural looking and still covers a lot ..does not oxidize on my face .. i have it in new ivory. it has a yellow tone color which i love in my foundations . i will repurchase

I have very dry skin,acne prone,and a oily t-zone.And I have pimples,discoloration/hyper pigmentation and I hate wearing makeup.
And this is perfect!If I have any pimple I cover it up with my concealer(Which I adore) and then I take any type of powder brush(Not the one that it comes with) and just dap it on.You can get light coverage,but if you keep applying a few you get pretty good coverage.I got it in New Ivory ,and I am very pale yet it stills looks great,not orange.I love this , it comes with a lot in my opinion ,but I still decided to stock up by buying a second one the other day.I've been using it for months,and the coverage is great,didn't make me breakout,the packaging is ..ehh not bad tho the packaging looks very nice and it comes with a brush too! I would really recommend:)

I have been using this mineral loose powder foundation for 3 days straight now and love it. It is light (you don't feel like you're wearing foundation at all) and it has good coverage. The shade I'm using is New Ivory, which is the lightest shade available, however it is still too dark for my skin! It makes me look like I have a tanned face and the colour of my neck is obviously different than the colour of my face. Apart from the shade issue, everything else about this product is excellent. It comes in a nice looking pot and also comes with a brush. The brush is in a small black mesh bag and looks really lovely. Application of this product is easy: just tap some of the powder onto the pot cap and swirl your brush in it. Then tap off any excess and apply onto face in circular motions. Repeat all over the face.

BTW I don't use the supplied brush. I use my flawless face BE brush instead.

Would I buy this again? Yes, in fact I already have. I have a backup of it in my drawer right now. It makes the most beautiful setting powder. So flawless and glowing without that shimmery/greasy look. Just soft-focus beauty. I sooooo wish they made a few lighter colors. The lightest color they have is about an NC25 and I can *just* pull it off in the summer over a slightly lighter liquid foundation. I am VERY sad that I will be without this product during the winter time when I am an NC20. Very sad face.....=(

This is a really terrific foundation. It's extremely buildable coverage for a powder, and the gemstone complex gives such a nice glow...however, I agree with everyone here who has commented that even the lightest shade (New Ivory, which I also have) is too dark. I typically use nearly the lightest shade in any line of foundation, and I was disappointed that New Ivory really wasn't anywhere near "ivory."

But...

I was putting my makeup on the other day and decided to do a little experiment. I tapped a bit of MAC's Iridescent Loose Powder in Silver Dusk onto the lid and mixed it into the foundation. The Silver Dusk is a cool, pale pink in color, and I've noticed that when I use it on its own, as a highlighter, it tends to make me look a little washed out. So I mixed up the two, and the Silver Dusk COMPLETELY evened out the color of the foundation. It does add a pretty insane amount of sparkle, but the larger pieces can be brushed off pretty well with a soft foundation brush, and what's left over is a really nice sheen that actually provides some decent coverage.

I did find, before this discovery, that the No. 7 New Ivory on its own worked pretty well for summer, when my face has a little more color, and that it blends pretty softly, color-wise, so that at least you don't end up with a funky mask look if you do use it. Short of mixing it with the MAC powder, it can also be evened out with either a translucent finishing powder (Burt's Bees Vanishing Powder works great, but I think that's been discontinued) or even a lighter pressed powder. Not ideal, but it works.

I have a fairly dark olive complexion and this is the perfect color for me. I love it!

I am 1/2 Indian, with olive skin and I love this mineral foundation. The New Ivory color is perfect for me.

I layer this over the True Identity Foundation and get flawless results that last all day. So while the color range is perfect for me, I can see why fair skinned ladies can't get a good color match. What a shame, because the product is terrific!

I have to chime in with other reviewers on this one: the shades run way too dark. Shame, this product has such good potential for beating BE and other mineral foundations out there. Being an NC35, I thought shade #20 (Blonde) would work out for me, as I compared it to #15 and this was only slightly more pigmented. Nope, nope, nope. This makes me look like I overdid the self-tanner on my face only and leaves an ugly telltale line around my jawline. The lightest shade (!!) might have worked for me, but being that this has ZERO oil control, it's not worth it.

I picked this up in New Ivory, because I'd waited a bit too long to reorder my BE and was out of foundation. This was the lightest shade at my Target and it was wayyyyy too dark for my fair, cool toned skin. I literally looked like someone had rubbed sparkly brown dirt on my face. This came with a small kabuki brush, but I found it a bit scratchy and not dense enough to really work well. The size is generous for the price of $13.99. I find that Boots foundations tend to run dark and a bit too yellow for my skintone. Also, the "illuminating" is basically just sparkles, and I'm not fond of sparkles on 38 yr old face. This was a fail product for me.