Fantastic dual functioning product: strengthening as well as conditioning. Nourishes hair shaft instantly, improving blow dry result even after first application. Lasts ages. A real find.

I alternate between this and my beloved Fekkai Protein RX. At the moment I'm using this. I actually don't mind (and prefer) that this is a pre-shampoo treatment! I apply it sparingly to my dry hair, do my business (have dinner, chores, waste time on Facebook etc) then shampoo and condition as normal.
I find this stuff works best if you keep it on for at least half an hour. I have fine hair (but lots of it) and years of abusing it left it in a pretty sorry state. I've gone through the entire colour spectrum of hairdyes!! A couple of years ago, I had the most woeful dry, brittle hair and along with my Fekkai, this was a saviour. I still use this once or twice a week and it's not too heavy for fine hair (as long as you rinse well), it makes your hair look thicker and shinier and as a bonus, they now do a squeezy tube of this as well as the pot, so it's the perfect size for travelling! The size I buy in the tube is £14 in the UK or you can buy the bigger tub for about £24 in the big department stores. I've also tried the Elastisizer Extreme at love that too, but that has to be used VERY sparingly unless you have super-thick hair!

My favourite hair treatment. It makes tremendous difference to how my dyed fine overprocessed hair looks. I like to use it all over my head, put a shower cap on and wear a beanie for extra warmth. It is very rich and I suppose it does weigh hair down a little but for the difference it makes i can deal with that!

Great product, but difficult to find in the states. I used it while in the UK and ended up ordering it online from a place in California.
Due to this difficulty and cost, I'm not sure if I'll repurchase it, but I do highly recommend it for those who can obtain it!
It conditions wonderfully and you can use it as a quick conditioner or leave it in for a while if your hair is damaged. It washes out easily, and leaves the hair very healthy looking.

I don't even know if there are words for how good this is. Lt me start by saying that my hair is jacked up. Bleach weave gone awry, crispy hair...don't even want to talk about it.
This makes my hair so soft, but not coated. It brings back that spring and snap ro hydrated, healthy hair. I follow up with the Moisture Extreme and cannot believe the results.
Prior to using this, if I were to let my hair air dry, frizzy would be an understatement. I allowed my hair to air dry the first time I used this, just to see what the performance truly was. I was floored. It was a bit frizzy, but the texture and feel of it was much softer and hydrated.
Not expensive for the performance, and I don't mind the jar at all.

Love this stuff. Best conditioner I've ever used. However, I use it every time I shampoo because my hair is very damaged and coarse. I've been using it for a couple of months and I see much less damaged, and my hair appears to be growing because there is less breakage. Also, i get nice curl formation instead of frizz, and it adds shine. Holy Grail!

This is the most incredibly moisturizing hair mask I've ever tried. I have very fine hair and never really needed huge amounts of moisture on my hair - on the contrary - most moisturizing products would weigh my hair down horribly and make it look greasy. After doing my hair some serious damage last year I started using a lot of protein treatments and needed to balance it with moisture. It took me a while to figure out how to use this for my hair type. Despite washing it 2-3 times my hair would look and feel great - but would be weighed down and greasy-looking by the next day. I actually needed only about a teaspoon of this - I only used it on the ends of my then shoulder-length hair and left it in for about 10 min. I used this about once a month, with lighter moisturizing treatments after protein treatments every week or two. For a long time this worked well. Earlier this summer my hair became drier almost overnight. According to my hairdresser it reached a "saturation point" as far as protein went and I needed to stop all protein products and use more moisture. Suddenly my hair can hardly get enough moisture - and few things make any difference at all. This is one of the things that actually works even now. I use it about once a week and leave on up to 30 min. If I can't be bothered doing it properly I'll put a little on dry hair and leave on for a while before washing. This really is a product that would work for pretty much any hair - you just need to adjust the use to what your hair needs.

Expensive and I don't get the hype. My green tub of 3-minute drugstore-brand hair mask seems to do the same job.

I used to use this a year ago, but then forgot about it until I whipped it out today to put back to good use (i'm trying to use up loads of products before buying new ones). I had totally forgotten how the Elasticizer makes my hair feel super soft, strong, healthy and full of life. But the reason I stopped using it was because I find pre-shampoo treatments such a pain (yes Ojon, I'm talking about you too!). When I bought this, I thought it was a deep conditioning treatment after shampooing which was my own silly mistake. Personally I find putting it on before actually washing my hair quite bothersome, messy and long which was a put off because I never seem to have enough time for this process. However, the results are excellent and well worth it. I remember using it around a few times a month and when I went to get my hair trimmed, my hairdresser commented that my hair was in MUCH better condition than before and my ends did not look as dead and frazzled from heat. I will definitely finish this up as my hair is in need of some TLC atm since a disastrous bleach job so I plan to use this once a week for the next month to ensure that my hair is in good shape for my next colour job. I'm not fond of the tub packaging as I prefer pumping products out due to hygiene reasons, I sometimes get bits of my hair in the product as I keep having to dip my hand back in. If I use this generously on my hair, then it will be oily and weighed down the next day so those with fine, straight hair like me, use sparingly! I mainly focus on massaging it into my mid-length and ends, comb it through with a wide tooth and pop a shower cap on. Sometimes, I even use a blow dryer over it for a few secs for some extra heat to really ensure the Elasticizer penetrates into my hair. Depending on how much time I have, I could leave this in from a few hours to 10 minutes min. but I prefer not to sleep with it in because I didn't find it comfortable when I tried. The Elasticizer is quite pricey and probably would last me about 2 months of weekly uses (for ref: I have medium lenth, fine hair), so I won't be rushing to repurchase just yet as I want to try new products. But, I probably will sometime in the future as it really is a great moisturizing and strengthening treatment for my hair. I just wish it was post shampoo.

Yeees, I would buy it again, again and again! If I had to choose only one product except the shampoo, it would be that. I am not sure whether I am using it porperly (since I let it overnight on my hair), but my hair is in a wonderful position, no flyawys, shaped waves.

Ok a great product and leaves your hair stronger, glossier and more manageable. The price tag is a bit to high for my liking. I use this now and again for a intense treatment.
A tip for you girls who want a cheaper alternative. I mix castor oil, olive oil, water and emulsifier into a spray bottle. I spray onto my hair before a hair wash.

This pre-shampoo treatment is AWESOME. It is scent-free and has a very creamy consistency. You apply it to dampened hair, leave it on for 15-20 minutes (add heat, if needed), then shampoo, condition and style as usual. It adds a ton of moisture to my hair without weighing it down. My ends stay smooth and my style lasts longer when I've used this - and it also makes my hair much more frizz resistant. Love, love, love this product. It is worth every penny and I've just repurchased.

This saved my hair. I find this product amazing after using so many products thanks to it my hair is now very long, shiny and healthy. I use it before every shampoo because my hair is very coarse and frizzy.

While I'm not a fan of silicone haircare products (since it's everywhere), this product is absolutely a lifesaver for damaged, burned, fried hair. It contains silicone, but it doesn't seem to weigh down or coat my hair in any bad way.

I like that it's used before shampooing, it doesn't have to soak in a long time (1/2 hr is enough), it washes out easily & leaves behind bouncy, shiny, vibrant hair w/personality. Damaged hair is revived.

It doesn't need to be used often (depending on individual hair needs) & I don't have to use a lot to get good results. This product is a godsend for me.
It works great whether or not you use it w/the matching Moisture shampoo & conditioner. I have done both.

It's quite expensive, but it's worth it. And being that it's used infrequently & only small amounts are needed, I actually consider it cost-effective. It's not appropriate for healthy hair, but it's very good for damaged hair in need of repair.

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I got the 500ml tub which comes with a pump, which I love. No scooping required. Bought it last year due to the grear reviews here. At that time I had virgin, hair bit it tends to be frizzy, poofy and coarse. Tried this a couple of times, varying the amount of time I left it in, and was disappointed with the result. My hair felt kind of dry after that, had even MORE volume (totally unwanted result in my case) and didn't feel nor look healthier. If anything it was a few notches down than before. So I shelved it away. Fast forward to last month and I have now started colouring my hair (too many grays, sigh...) and my hair is now drier, and stiff feeling. Not yet straw-like, but getting there. Been using this a couple of times, and NOW it managed to give me nice, soft, silky, shiny hair! applied it to length and ends, covered my head with a shower cap and one of those microfibre turban wrap over it, and after an hour,shampoo and finish of with conditioner/mask. So, in my case this didn't work on my virgin, unprocessed hair, but worked great when I started tampering with my hair.
On a side note, one of the main ingredients in the Elasticiser is castor seed oil. I have been putting pure food grade castor oil on my scalp nightly where I have 2 baldish spots on the left and right front part of my head. Not exactly baldish but I forever have fine, baby hair at those parts which refused to grow longer and due to it's fineness, I look baldish there. I put just a bit of castor oil with a cotton bud on those parts and after 3 weeks, those bald spots are gone! I have new, real hair growing there, though now I look like I have horns growing under my hair. Great right? (About the new hair part, not the horn looking part)

In the last 3 years my hair went to hell. I got really sick and just didn't take care of it anymore and the medicines just made it worse. I started visiting the hair board in January and have been using elasticizer since March. At first I used it nearly every shampoo and now just once every 1-2 weeks. My hair is completely different now. I also take very good care of it now so I don't need a ton of products, but this is a staple. The 500 ml tub has lasted me months also. I will never be without this product even though ordering from the US is outrageous. I look for deals on amazon uk, etc. update:8/11/11 I still use this product with amazing results. I only have to use it maybe once a month if even that now. I credit this along with lurking the hair board to changing my hair.

I love that you use this BEFORE shampooing. Who's got time to stand around in the shower waiting for a deep conditioner to work, or who conditions, gets out the shower, waits around, and then gets back in again to rinse? Not me. You do need to dampen hair first, I just use a water spray. It only needs to be left in for half an hour or so, less might work but I happily wait half an hour.
Afterwards hair is shiny and smooth without feeling weighed down.
I have Asian hair that used to be pretty darn perfect until I had to colour to hide greys. Now it's almost as nice as it was, rather than somewhat fried. When I run my fingers through my hair it FEELS stronger rather than brittle.
The wonder of it is that the effect lasts through several shampoos. Amazing!
It is somewhat expensive and I only got about five uses from the 150ml jar. I have long hair, but maybe I used too much. Think I will get the litre size next time.

I bought a litre of this from QVC (which has been out of stock for some time) and that made it quite affordable. I figured I could simply send back under 30 day guarantee if I didn't like. It took me a couple of times to get to grips with - I have fine hair and I think I was putting too much on for too long the first couple of times I did it. Reading a few reviews by other users I now only use a pump / pump and a half (unless it's been a couple of weeks between uses) and leave on for about 10 minutes - as I said fine hair, and I am good about using conditioners etc regularly so I don't think my hair is as stressed out as a lot of people's. I've recommended (and decanted) some for friends who also like it - it just makes my hair feel so lovely and soft, and minimises damage from daily straightening, allowing me to grow my hair out much quicker.

OMG!!! After the birth of my 2nd son my hair took a turn for the worst! No matter what I did, it was a bird's nest! I didn't use hot tools, washed my hair only 3 times a week, etc, etc.
Thank goodness for a MUAer who suggested this miracle treatment.
I ordered it on eBay and have only done one treatment and my hair looks fabulous!!!! It's not tangled and I can run my hair through it again! Yipeee!
I will continue buying this product!

My hair is still in utter amazement. Check out this full page of five star reviews, and realize this is a real winner. I am just blown away by this product, and have tried so many hair masks (that, although added moisture, didn't do amazing things for my hair). I still had my minor fly-aways, and volume was usually shot if moisture was present. Started trying Joi-co's protein hair reconstructor to be disappointed that it had MINERAL OIL in it, and almost gave up on giving my already healthy head of hair a boost. So glad I didn't. I was lucky and scored this for $32 on ebay. My sympathy goes out to the person who rid themselves of this glorious gem.

Generally, you can purchase it off ebay for $40 with free shipping to anywhere in the US.
it doesn't retail in the United States (no surprise there) or strawberrynet
How it works for most people on MUA and me: Rinse your hair, wring out the water, apply this everywhere on hair (not generously, but not light), put in the cap (you will need to buy another reuseable cap or towel because this one lasts for only one treatment), leave it on for an hour +, shampoo and condition hair like normal. THIS WORKS! great hair days from here on out.

Ingredients are as follows: Aqua (water), Ricinus Communis (Castor) Seed Oil, Cetearyl Alcohol, Glycerin, Propylene Glycol, Olea Europaea (Olive) Oil, Ethylhexyl Dimethyl PABA, Amodimethicone, Hydrolyzed Elastin, Cetrimonium Chloride, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, Trideceth-12, Diazolidinyl Urea, PPG-1
Trideceth-6, Methylparaben, Propylparaben, Silicone Quaternium-18, Trideceth-6.
While not purely amazing by science, somehow this just comes together. It has a few parabans and a few silicones, but nothing organic has made my hair so beautiful and healthy-looking from the inside out yet.
A definite repurchase. continued >>