Helped my chemically treated frizzy hair stay straight, but still with volume. And that's in Texas humidity. Like others said, be sure to emulsify in your hands. I used it with a leave in conditioning spray.
I am a product junkie when it comes to hair and makeup foundation. I have tried various brands of the high end and cheap end. Reading the ingredients, I was not sure if there is a difference between this and all others. Also, I was concerned that it causes hair fall as other styling products usually do. Surprisingly, this is a great product with no side effects. It does what it says. My hair has a BAD wave. It is extremely stuborn and dry at the ends. It is down to my waist and gets colored every two weeks as it grows like grass. I use this when my hair is damp and then after it is dry. So I use this before blowdrying and once more before ironing. To my surprise, it does starighten every strand without making it look greasy or dry looking. I have used Kerastase Oleo-Relax and many other high end products but none has had such an effect on my hair. The price is right and it does make a difference. In fact, what makes this a better product is that you will see a huge difference in your hair texture even when you wash it. After using this, my hair feels like silk. I certainly hope that they do not discontinue this product. HIGHLY RECOMMENDED!
I have tried this many different ways as far as how I apply it, how much and how often and no matter what I have not been fond of this. This did help straighten my hair, but always left me with a heavy feeling even if I applied very little of it. I think this would work on less fine hair.
My hair is really curly, and very kinky. It smells amazing, makes my hair soft without any fly-aways. But most importantly- it makes my hair STRAIGHT! I barely had to straighten it at all! A must buy. The only down side is the price, but once you've used it, you'll never go back.
I have wavy hair, and it does not like to hold any style at all. It prefers to be a big mess. I put this in my hair before blow-drying (along with my heat protectant spray), and I apply more before straightening. It does NOT make my hair greasy at all (and I have fine hair which likes to grease it up all the time), and my hair straightens like a dream. It is straight, smooth, and SEXY, duh. It stays straight. I can put my hair up and take it down, and it will fall right back into being straight rather than bumpy. Fantastic product. love it.
And it smells absolutely amazing.