I bought this off the Korres.com site sight unseen. As of late, I'm a huge "plum" blusher addict. Anyhow, in the pan it looks almost exactly like NARS sin, only a tinge more "berry". Applied, I think this is a near dupe for NARS sin, only a tinge more berry. (Irony is that I just swapped away NARS sin. LoL) I am very pleased with this blush..it's very pigmented, so I need a skunk to apply. It has shimmer in the pan, but once applied, no shimmer is visible. It's a lovely "in from the cold" berry/plummy flush on my NC30-35 skin tone. There's only a hint of purple/plum to it, but enough to make me notice. On a side note, I've read some articles saying to stay away from cornstarch (aka zea mayes) in products, but I've had no side effects or break outs so I will continue to use Korres blushers!!