What A find!!!! Purple and Blue mascara have their uses...for instance a Deep navy blue mascara will totally kill redeye...and purple makes brown eyes pop like magic. Ive tried all the high end mascaras, and I have to say that this very afforable, and subtle plum mascara is for me. Maybe if you want bright purple...well you wont like it. I do and have this mascara is Plum and Denim. I find it doesn't smudge or flake, and contrary to other reviews I found this to be very easy to apply. I love it

******UPDATE******
I love this mascara, but for some reason when I use it, i lose a ton of lashes.

Ugh. I have been really searching hard for a good purple mascara, so I was excited to see this for only 5 bucks, but what a waste of those 5 bucks! It didn't coat evenly no matter how hard I tried! Barely looked like I had any on at all, and wore away almost with out doing anything, No thanks.