I actually prefer the Rosemary Mint to this, I found this to be more drying than RM for my hair type - I have a ton of fine, fairly straight hair that doesn't do well with silicones. This made my really bushy, and I was completely overwhelmed by the smell. It's a nice fragrance, but way over the top.
My stylist convinced me to buy Aveda's Brilliant shampoo/conditioner and I have to say I was not impressed. When he used it on my hair and blew it out after a fresh set of highlights/lowlights, I loved it, but every time I've used it since it's made my hair feel greasy and not clean. It weighs down my already heavy hair and I definitely cannot go more than 24 hours without washing it again. I will definitely go back to Color Conserve.
I don't know that this product is any better or worse than anything else in this price range .....
if you're a serious product s/lut, it takes some serious performance or lack thereof to stand out from the pack when you're in this price point/target market.
That written, this is a very good shampoos, as it should be. But what does make this one stand out is the aromatherapy. OMGoddess, I seriously cannot get enough of the smell of this, just heavenly.
So, yes, it does what it claims to do. Aveda's been in the biz a long time, and, seems to me, they have stayed in the game not just because Estee Lauder bought them out, but because they have offered consistently great products. The question is more a matter of matching individual needs to the appropriate product line, and less about the over all reliability and quality of the brand, which has been top notch for several decades.
The Brilliant line is all about shine, which, if you have very fine hair, you probably can't use this line ever day, and you must use with a light hand, as must I. I simply can't use these products all the time or my hair gets flat.
But the Brilliant line is also about the smell (Pure-Fume), from the glossing spray to every other product. And it breaks my heart that this is not a daily product for me, because the smell is absolutely, positively, DIVINE.
To. Die. For.
I used Aveda products as a teenager and recently went back to experiment again. I bought this and the Black Malva. I hate to blame my hair that feels like straw on this but my hair has never been color treated, I hardly blow dry and I eat all of my vitamins. This stuff was horrible on my usually striking ultra soft chocolate brown hair. I am so glad I am done with the bottle so I can move on. Sorry Aveda ;(
Even the smell is so disgusting to me-it reminds me of some kind of old and stale perfume that an old person would be wearing (and sprayed to much on), it does clean my bleached hair very well and gets rid of hair spray and product on it. However, along with many of their other products, Aveda keeps raising the price of it. I mean its now nearly $16 for 8.5 oz. bottle-really? That is so outrageous that I just can't really afford it anymore. Plus, I have long hair and I can go through a bottle pretty quickly.
A friend of mine works in an aveda salon, which I go to every six weeks for my cut and color. After reading reviews, I bought this with the conditioner in bulk, which is cheap when you have hook ups. The first few washes, amazing! Then I began to feel that my hair was unclean, and breakage was more evident. I believe that it may have a waxing agent that is building up with every use. The conditioner isnt very moisturizing either.
I would say this is a good bi-weekly shampoo, to give you that luster when you feel dull, but not gentle and caring enough for my wavy, colored and heat treated hair.
this is the BEST product line for dense, thick, dry, wavy/curly hair. my hair soaks it up but doesn't get weighed down. it tames it. i loooove it.
I really loved this shampoo at first- it gave my hair amazing volume and smelt gorgeous (classic Aveda herbal scent). Then after a few weeks of using it, it irritated my scalp and gave me painful acne on my forehead. Also my hair felt grimy and unclean after washing. Might try the Aveda styling products in the same line for the scent alone, but will stay well clear of this shampoo!
In the past I would never say I loved a shampoo. Shampoo? Really? I mean what is even memorable about a shampoo? Well I didn't know until I started using Aveda Pure-Fume Brilliant Shampoo over 3 years ago. I am hooked! I love this shampoo and everything about it. It smells great, lathers well, doesn't build up and creates a beautiful shine on my hair. Although it is a bit pricey compare to regular drug store shampoo I will never go back!
I like the herby smell but that is about it. I find this shampoo really drying for my hair type (coloured & dry) so I won't repurchase.