It does what it promises, and that is outlasting everything. I like the idea that it gives a very defined lip outline, and the color stays vibrant all day. The only thing that I dislike, quite a bit, is how dry it gets. I find that I use the balm it comes with way faster than I use the lipstick - so I'm left with a tube of drying lipstick with no balm. I find that using just a regular chapstick over top is ok. It really does last until you take it off, and taking it off can be quite the challenge sometimes. I wont buy it again simply because I hate the drying, it feels very uncomfortable.

I have tried all the long lasting lip products and for me this works the best. I put it on at 5:00 a.m. and its still on at 5:00 p.m. I work in the operating room and not only does this not come off on my coffee cup rim but it also does not come off on my mask that I wear across my face for sometimes hours at a time. It does get dry and flakey later in the day but if I apply the clear coat over it after lunch etc that doesnt happen. I have tried the others but this lasts the longest for me....and I have it in several colors. The only one that has come this close is the one made by Almay. This stuff survives eating, showering, swimming and drinking.....I am sure its packed with parabens which I hate....but I dont think I can live without this stuff. I use it every single day and my lips are almost white so I look dead without it.

Revlon wins the battle of drugstore longwearing lipsticks with Maybelline at a close second. I have worn two-step longwearing lipsticks for years and liked them. Now every brand makes them and there are so many options! I recently had a horrid episode with the most awesome red (a discontinued Rimmel lippie) so I decided to take a bunch of reds and compare them to see what formula was the best.

My main reasons for wearing long-wearing lipsticks are:
- a defined lipline that doesn’t smudge
- constant color is convenient
- no transfer to objects or to the rest of my face (I must be crazy; I roll my lips around and then find cream lipstick in little stripes all around my chin)

I get the negative effects, which are:
- pilling, peeling, cracking, and flaking
- touch-ups are impossible; you must remove lipstick and reapply

For coloring, I am probably NW-10, wear Chanel BR-10, am pale with very cool undertones, and have auburn hair and blue-green eyes. I chose the reds based on store availability and what I thought might look good on me. I wore them separately and then side-by-side on days I wasn’t leaving the house to see how they compared. I tested the lippies for 10 hours because experience has taught me that if I need the lippie to go past 10 hours, I’m better taking it off and reapplying a new coat.

Application: I figured out I can’t use a lipbrush on these or they freak out. I used a thin, tapered brush to line my lips only and then apply the color with the built-in applicator in one coat that is thick enough to cover opaquely, but no thicker. I never apply in thin layers, because the lipcolor flakes and cracks much more quickly.

Tested were:

- Revlon Colorstay Overtime Lipcolor in Forever Scarlet
o the hands-down winner
o easiest to apply: it is thinner, so easier to line and blend the lip in with the line.
o wore the best and the longest (10 hours)
o the best topcoat: this is the only one with a gloss. Balms made the lipcolor look more like cream lipstick, which I liked, but the gloss was far better at covering lines in the mouth and making worn lipstick look fresh
o the best packaging: both parts in one tube, not ugly, workable
o Color: Forever Scarlet pulled a reddish hot pink on me, and I liked it.
o WOULD BUY AGAIN IN THIS AND OTHER COLORS

- Maybelline 24 Hour Colorstay in Keep up the Flame
o close-second
o not as easy to apply as Revlon: thicker, hard to get an even coat, hard to blend lipline in with lip
o wore practically as well as Revlon for as long (10 hours)
o the topcoat isn’t as great as Revlon: this is a balm which looks great when lipstick is new, but can’t hide problems as the day goes on
o the packaging needs improvement: the balm and lipcolor are in one tube, but the balm falls out.
o Color: Keep up the Flame appeared to be a dark red with some blue and brown, but it was too dark and brown on me. My husband asked why I was wearing purple lipstick, so maybe it was purple, too. For a color that dark, my coloring needs a true plum.
o WOULD BUY AGAIN BUT ONLY IN DIFFERENT COLORS

- L’Oreal Infallible Lipcolor in Beyonce Red
o third place
o easy to apply
o flakes immediately but can only wear for 3-4 hours without the flaking becoming a serious issue
o topcoat is okay: this is a balm and can’t hide problems
o packaging is okay but ugly: the balm and the lipcolor are housed in this weird container.
o Color: Beyonce Red wore as a true red on me. I liked it, but it wasn’t anything special.
o WOULD ONLY BUY AGAIN IF I ABSOLUTELY LOVED THE COLOR AND WOULD WEAR IT FOR 3 HOURS MAX. I’LL PROBABLY NEVER BUY AGAIN.

- Cover Girl Outlast All Day Lipcolor in Ever Red-dy
o last place for sure
o difficult to apply
o doesn’t flake right away, but flakes an outrageous amount at 3 hours
o topcoat okay, basic balm
o packaging annoying with two separate tubes
o Color: Ever Red-dy wore as a true red on me, maybe a bit less blue than L’Oreal’s Beyonce Red. I liked it a little better than Beyonce Red as it seemed richer. It’s a good color.
o WOULD NEVER BUY AGAIN.

Also tested was:

- Revlon Colorstay Ultimate Lipcolor in Tomato Red
o this is a one-step lipcolor, not a two step. I played with this for a while until I got it to work. I did figure it out.
o As a lipcolor: this is far too dry to use without a balm, too soft to use with a balm, and I had a hard time getting an even coat with this. I didn’t realize how much I relied on the second step to fudge over my paint job until I tried this.
o As a lipstain: I lined my naked lips with this using a thin, tapered brush, then smeared the lipline into my lips. The result is the absolute sheerest, barest lipcolor. If I need lipbalm, I top it with a wax-based balm like Carmex. This made my lips look completely naked with natural color. It lasted forever. I wore it for 3 hours, went to sleep, and then wore it for 7 hours before I had to absolutely wash my face. I applied balm twice, and my lips rocked the entire time. You can use a balm first, but it doesn’t last as long and looks more like a colored balm than natural lips.
o Color: Top Tomato was beautiful both as a lipcolor and as a stain. As a stain, it looked like I have rosey lips. My lips are naturally blue-mauve.
o I WOULD BUY THIS AGAIN IN THIS AND OTHER COLORS, BUT ONLY FOR USE AS A STAIN, NOT A LIPCOLOR. I WOULD ALSO USE AS A LIQUID BLUSH.

I bought this to have my red lips last all night on Halloween. Through beer drinking, eating a burger, fries, and kissing my husband, it lasted all night. I did have to reapply the gloss stick to make it look fresher, but the red lips lasted through my sleep and the next morning. I would say it was difficult to come off. I rubbed it with a towel and face wash for a minute or two and it came off but left a red tint. Not sure why it doesn't work for some reviewers here...

Outlast works very well for me. Contrary to others' experiences, it doesn't dry out or flake on me and really lasts all day if applied as directed. I also like the shades (blushed mauve-550 is perfect for my skin tone and hair color, but other shades in the mauves/berries and pinks/roses work well, too).
The only con I can think of is that I wish the topcoat and color were packaged in one applicator instead of separate tubes.

Drying, very drying.

I'm a pale skinned girl with dark red lips, so after yearrsss of trying different light lipsticks that 1) barely showed up and 2) didn't last... the first time I used this (in Forever Fawn), it immediately reached HG status in my make up bag : )
I love dark eye looks (it makes my blue eyes pop), but with my naturally dark lips it always looked like I was too made up. This has finally let me achieve the right balance.
Two tips! Don't eat greasy food while you're wearing this! They'll take it right off your lips. Healthier foods will keep this on your lips longer : ) Secondly, you have to keep your lips hydrated! Drink water, use a night lip treatment (I like blistex's), and frequently reapply the top coat to maintain a moisture barrier.
I use Marcelle's Cleansing Milk to remove it. It's gentle and takes it right off.

You either put this on right and it looks pretty good, or you mess up slightly with the directions and it looks horrible. It's very easy to screw up, honestly, and if so then you have a flaky disaster on your hands. There is a nice color selection but I normally stay away because you have to have the perfect even hand to make this look right. I also don't love having two separate products (as opposed to a liquid and gloss in the same wand, like Maybelline Super Stay 24).

I really can't think of anything good to say about this product. First of all, it does not last all day. Rather than fading, it flakes off. Yes, flakes off. It makes your lips so dry that you can see each individual crevice on them. Whether you use the clear gloss that comes with it, chapstick, or what have you, your lips will look like sewn zombie lips. I forget the name of the color I chose of these, and I don't want to remember. It was a berry in the bottle which when worn looked like a purple that you might see on the undead. Don't buy this lipstick!

I found this did last almost all day for me. What I dislike about it is how dry my lips felt, I seem to be re-applying the top coat every 15-20 minutes (I have extremely dry lips). I bought this in one of the darker shades and the constant re-application of the top coat caused the colour to bleed into the fine lines around my mouth.
It's also hard work getting it off at the end of the day, I don't use long lasting or waterproof formulas usually so the cleanser I normally use didn't cope too well with this. I ended up having to use a couple of drops of silicone based hair serum to remove it! Not so impressed I'm afraid, won't be repurchasing.

I think the idea is great - lipstick that lasts all day - but this doesn't work all that well for me. I followed the directions exactly and still was disappointed.
Good color payoff, but within an hour or two (sometimes less, if I have coffee or another drink) the lipcolor peels, flakes and cracks. The topcoat just feels oily to me and migrates to the corners of my lips.
Aside from the product not working all that well for me, I also have a rough time finding colors from any of CG's lines that aren't garish on me - their colors tend to be almost too cool. And given the fact that it's hard to try them in the drugstore, well, it doesn't do so well.
I think Revlon's Colorstay line works a lot better, and their shades are a lot better, IMO.

i used this a couple years ago. and i'll admit that maybe i applied it wrong, or there was something i missed.
but i put on a thin layer and let it dry and then put on the clear gloss type stuff that goes on after the color.
my lips were soooo dry and peely unless i applied the clear gloss over and over and over. and if i'd wanted to reapply something i wouldnt have gotten a long-lasting formula!
would def NOT rebuy! color selection was good, but it was too uncomfortable and after it started peeling it looks like crap :(

This product is a reason of me starting to change my faith in Paula Begoun's advice. I bought it at Paula's recommendation and could not believe the poor outcome.
Agree with a previous reviewer: it feels dry and flaky and the moisturizing gloss does not last long - you get that dry flaky feeling again - and then it peels off. And who needs the trouble of having to reapply the gloss - then it is easier to reapply the lipstick!

I like how it stays on, doesn't smudge, and makes my lips look very neat and pretty.
I don't like how it flakes, having two tubes, and how it cracks by the end of the day.
Overall, I like it better than traditional lipstick that smudges, but it could be better.

I was so excited to try this product and I have also never been so disappointed by a product. Dry and flaky, it was so gross I ended up getting chap lips the next day. It just sucked out the moisture from my lips. I refuse to even try other Cover Girl lipsticks now, afraid they will do the same thing. Overpriced since it is garbage.

I really like this product, but only in Forever Fawn which is a pink/nude color. The other colors are either to metalic or get to bold as they dry. If you apply a light amount it will last most part of the day. I use to work in outdoor maintance worker and felt pretty most of the day. Also if you use a waxer lip balm it won't fade off & will keep the lips moist. continued >>

this product is so seducing in the commercials. Who could ever imagine a lipstick that stays on for long periods of time! Wow.
What a HUGE disappointment. This product dries up like I just applied that chocolate shell over ice cream. It is like glue at first, my lips stuck together. Then it starts to bundle up in little boogers and flakes off. Disgusting. I cant believe I wasted $7 on this product.

i like most of the colors i have tried, and it stays on alot longer than most other lipsticks so it wins on that front, it does dry out your lips especially if you dont use the included gloss enough and some shades are way too dark and dont look good on all people

This stuff is so gross. It feels dry and flakey and the moisturizing gloss lasts about 2 minutes before you have that dry flakey feeling again. The color fades out in the center of your lips first and then sort of peels off in flakes. Maybe my lips are just too dry, or I'm a lip licker, I don't know but this was a huge fail for me.

I bought the number 535, I believe it's called wine to five or something along those lines. Personally, I love the color with my dark auburn hair. It's bold enough to the point where you can tell I've applied something, but not garish and TOTALLY screaming obvious. Unlike most of the other reviewers, I had no problems with the flaking. It can be a bit drying, but that goes hand in hand with long wearing lip color. I'm not the biggest fan of the top gloss because it feels a little bit on the greasy side to me. I just use my own chapstick and I'm good to go. I wouldn't say that the color lasts 16 hours, but at least though an 8 hour shift at work as long as I keep putting chapstick over it. All in all, the color is gorgeous, and it does stay put!