wow, didn't think this would have such terrible reviews! i've used this mascara for a few months now, i'm on my second tube now after switching from the green tube, volume flash max bold curves (i was given the max as a present so this is why i started using this one) and i think it's a good mascara. the brush isn't my favorite - the tip of it really clumps but a lot of mascaras do, i find, so i don't let this affect my opinion too much. i really don't think it holds volume or curl well at all, though. my eyelashes look pretty short and unappealing by the end of the day. hm, now that i think about it, i actually understand why the reviews aren't too great! i use this as a base mascara and if i top up a second coat hours later it looks good again, but i wish i didn't have to. still, it's an okay mascara.

***review from my blog***

I will be honest with you, this is my second purchase of Rimmel brand. I wanted to give them another chance (my first purchase did not yield the results I thought they promised...as for this one--same deal) Moving on...

The Rimmel The Max Volumeflash mascara makes a few promises:

1. To provide 14x volume
2.mess free, clump free application
3.has collagen and keratin to nourish and strengthen the lash

Their claim is to make your eyelashes Thicker. I am going to show you my pictures and then you decided for yourself if their claim is true
My first issue: The Wand

The packaging made it seem it is going to be a nice Big wand. Quite the opposite, the wand is small. If you can look closely, the wand bristles are actually in a square form to "coat" all the lashes. I am not a fan of this wand, at all.

Mascara formula: I am having an issue with this. I thought the formula was supposed to thicken my lashes, instead it lengthened them. My lashes look like spider legs if I go over the 4 coats!!!! If this mascara was promoted for lengthening the lashes, then by gosh they nailed it. But this is not the case. And this formula clumps!!!!!! You cannot see it on the photos, but when I used this mascara yesterday....it clumped like there was no tomorrow. 4 hours later, I have mascara bits all over my cheeks!!!!! It also it makes my lashes feel drier (never experienced this with other mascaras)

Verdict?

Stay the hell away of this mascara. If you have naturally thick eyelashes, it may work for you. But lashes like mine......forget it about it! Buy at your own Risk!!!

I DO NOT RECOMMEND THIS

I am going to return this today.

This is the first and only Rimmel mascara I have tried & I hate it. The formula is SO wet and takes forever to dry. I opened the mascara three months ago and forgot about it. I tired it again and it was still just as wet and gloopy. I have the waterproof version which is usually great for holding curl but not in this mascara. My curl fell within minutes. It added a little volume but nothing noticeable. I would never repurchase!! continued >>

not a big fan of this product.. it isn’t too bad but its nothing special.
Pros:
It last all day without any smudging
Doesn’t turn flaky during the day
Long lasting

Cons:
You have to apply it very carefully otherwise it looks really clumpy
You can’t keep replying it after the first coat has dried or it gets clumpy
And I kinda hated the brush to picked up way too much product leading to the ugly clumpy look
did not give me any "volume" on my lashes either

wouldnt buy this product again.

I've tried and liked other Rimmel mascaras. They were out of Lycra Lash Extender, so I tried this one. It's in the trash now.

It became very clumpy, and I had raccoon eyes. Either one is a deal-braker; both are a problem.

Keep looking...

This mascara really does add tons of volume to my lashes. The formula is a good consistency and doesn't have a weird odor. It lengthens, too. The reason I gave only a three is because you cant wear it unless you live in Arizona. If it is even the least bit humid out my lashes get droopy and the mascara so easily runs. Wearing in the rain is a complete no-no. I probably won't buy it again but I said yes because it would work wonders for those that really need it.

I bought this product wanted to try something new. I never write blogs but in this case I made an exception! I used the black waterproof and it does not hold a curl! I tried to reapply and it just looks like I have no mascara on. I will NEVER buy this mascara again and I would not recommend anyone to buy it!

Well, let's see...I kept stroking my lashes with the brush...over and over and over again...and kept waiting to see a difference in length and/or volume. Neither happened.
'Nuff said.

This mascara was a disappointment to me. I have long lashes and i just need volume. I got this for $3 at walgreens. I didnt like it- the wand wasnt good either. And it takes FOREVER to wash off!

This comes to show how YMMV mascaras are. I know it's not getting rave reviews on here or the makeup community. BUT ... I tried this on a whim a few months ago and I like it a lot. In fact, I might like this even more than Prestige's My Biggest Lashes. I think the wand is the star performer with this mascara. It's a medium sized wand with the bristles arranged in different directions, so it acts like a comb. It makes this mascara layerable and excellent at separation. It's decent at volumizing.

FYI, I feel that the Extreme Black and *regular* Black formula are NOT the same. Somehow, the Black formula is more clumpy, though I cannot complain! I do love me some super dark lashes :)