I bought this at Target for$12.99 and you get a ton of product for the price. It's easy to dispense, in fact I like the dispenser. It's a lotion, not a cream so it's light. My hair is thick and coarse. I liked how my hair came after I blowdried it, meaning this product did it's job. I can't say I loooved it, since I only used it once, but it's a good product for the price. It's a heat protectant as well, which is what I was looking for first and foremost. I was tired of paying the price of Redken and getting the same results. It also smells nice and made my hair very soft. I also noticed I had less flyaways. Interesting.

EDIT: I downgraded this to 2 lippies, because it caused my hair to have static and just didn't help blowdrying my hair. It's a lotion and I find it to be meh... I will not repurchase. There are tons of other creams which can do a much better job.

I bought this at Target for $9.99 and didn't have much hopes from it since my hair is very thick and frizzy. So it takes me at least an hour to blow dry my hair. My hair holds a lot of water. I went as per the instructions on the package and towel dried my hair first before applying a dime sized amount of this lotion. This is a great product- it reduced my drying time into half! I just blew dry my hair in 30 mins...this has never happened before! I am very impressed with this blow dry lotion. The key is to not take too much. It can be easy to take too much on the palm of your hand due to its packaging. Its an easy flowing product so be very careful regarding the amount you use. This is my new HG! And the best thing is that it doesn't feel like you have anything left in your hair after your blow dry it, unlike a lot of other hair products.

Overall I thought this product was okay. It did make my hair soft and it has a nice scent to it. Unfortunately, I felt like it weighed my hair down and could still feel remnants of product in my hair after I blow-dried. I do have straight fine hair so it may be that this just isn't meant for my hair type.

I really like this product. I have chemically-straightened, fine hair, so I try to limit how much product and heat I use. I bought this at Target as a potential replacement for my HG leave-in, ABBA Pure Gentle Conditioner, which is getting harder and harder to find and I fear may soon be discontinued. This totally fit the bill and even exceeded my expectations. It left my hair bouncy and even shinier than ABBA does! Very impressive. I will definitely re-purchase.

this product is so good i love they way it make my hair feel. u use a nickle sized amount and run through ur wet/ damp hair then comb throgh and blow dry then you can use your strightner or just style and it leaves ur hear feeling soft and healthy its a heat protection for your hair and works really good. you can also just put it in and let air dry and it works great i defiantly recomment it
i got it at target

I tried this product based on my recent obsession with the whole Umberto Beverly Hills line (exclusively at Target I believe). This isn't a bad product, just not the right product for my hair/styling technique. It smells really good, just like all the other products from this line that I have tried so far. It did tame the frizzes and left my hair shiny, but it left my hair more prone to tangles too. Maybe I used too much. I have fine but dry/damaged hair, that is middle of my back. I used about a quarter-sized amount flipped my hair over blow dried it. It really emphasized the layers in my hair. But it did take out some of the soft texture of my hair which I am trying to achieve. I think this product would be excellent for someone with a little thicker hair.

I find I like using the Umberto leave-in spray (HG!!) along with the Paul Mitchell Skinny Serum better than this. It leaves it softer and tangle free.

I will probably try this again at some point and update.