i use this only for undereye circles. it does cover my circles well, the color lasts all day, and the shade medium dark is a really good match. it has a yellowish undertone to it which is what i need. i like that its oil free and i also like the lipstick style packaging.
my cons about this concealer are:
1)it does crease. after wearing this for only about 15 minutes..i noticed creasing. i blotted mid day, and the same thing happened again...more creasing.
2) it took two layers to cover my dark circles

overall, not a bad concealer for 5 bucks. however, im going to experiment with some high end concealers..simply because i cant stand creasing.

I'm NW10, I bought it in white-which is more off white & it's perfect for brightening my undereye area.. I have combo skin, though my under eye area is more dry, so I prep w/Clinique All About Eyes Rich before hand.. It blends in easy & I set with powder with minimal fine lines showing up. It's awesome!

I've used high end and other drugstore to no avail.. Either it was too dark, didnt cover, or it creased or made my fine lines very apparent.. Or was too dry..

Kinda bummed I have to go with "White" as a match, but if it works whatever.. I have 3 backups I love it that much.. continued >>

Easy to apply and blends well. The stick covers my dark circles better than some liquid DG concealers I've tried. Seems to last all day, but that could be more due to my primer than the concealer itself. If you use too much it can crease under the eye, but will easily smooth back out.

I bought this looking for a new daily concealer. My holy grail is Maybelline Cover Stick but the colors can be hard to find. This was pretty good. It went on easily and didn't require much blending.I could almost rub the stick on my face and go. It covers well, is light weight and matched my skin perfectly. I purchased light-medium. I would repurchase as it's cheap, easy to use and does the job.

I don't like this product. It doesn't cover my redness, not even a little bit. The price is cheap, but what's the point of repurchasing something that doesn't work, I don't care if it was 10 cent, it's still a waste of money,.

with other makeup brands, i feel that i've always had to settle for a shade that wasn't 100% right for me and just hope that no one would look close enough to notice something was a little off... secret cover in light medium is literally my exact shade; it just blends right onto my skin as if nothing is even there. while i've had great success with this product in concealing blemishes and skin discolorations (with all day staying power, no reapplication needed), i would not recommend secret cover if your primary problem is dark circles.

Im not sure what secret this is covering because I can still see my undereye circles. This is too sheer of a formula to cover.

WORST EVER!!! i bought this thinking that maybe i had finally found a concealer that's my color. it was but it was very cheap looking. it didn't blend in my skin, sort settled on top and creased. like there were stps were you could see dark circles and spots were you couldn't. ive tried other drugstore brands and even thought they weren't my color but at least it wasn't like that one. i gave it one lippie because it was my color but other than that it would have been a flat out zero! >:( continued >>

Love this product! I used to purchase Makeup Forever's HD concealer in 335 and I ran out and decided to use this u
ntil I can get to a Sephora. This works much better than MUFE's concealer! I've been using this ever since, but it is hard to find. I use the medium shade and am a NC42. I finally
found them online at Drugstore.com!

finally ! A cheap concealer that comes in deeper shades than other drugstore concealers. I am really impressed at how natural this looks to conceal under eye darkness, I am NC-42 so i picked up the shade medium. This shade is about 1 shade lighter than my skin tone which makes it perfect to brighten up any darkness. Goodbye white ring around eyes and no more putting foundation over the concealer to darken it =]. I also love how nicely this blends, it is quite creamy and doesn't tug on the skin when applied directly. This cost me $5 , so very affordable. I was about to buy a NARS stick concealer since they have my shade as well, but after finding this I think I won't need to. Great product, and a lifesaver for us tan and dark skinned people =).