WRITE A REVIEW
82% would repurchase
Package Quality: 4.2
Filter by skin/hair/eye
Filter by age
on 12/29/2015 10:28:00 PM
More reviews by Catsmeow2324
Skin: Normal, Fair-Medium, Not Sure
Hair: Blond, Other, Other
I purchased this in the shade 9na. Since i heard demis run dark, i was expecting a level 7 or 8. I applied this all over my blonde roots to create an subtle ombre effect. After 10 or 15 min, i noticed the color turning into a sandy brown so i rinsed it out. My results were a toned ashy blonde. It was no darker than before. This is a nice shade to tone brassy blondes. Ill use this to tone next time i bleach!
on 12/6/2015 11:56:00 PM
More reviews by achenm
Skin: Combination, Fair, Neutral
Hair: Brown, Other, Other
Important note: As other reviews state, this runs dark. Just how dark may vary depending on your hair's health and porosity. If you are buying for the first time, choose a shade 2 levels lighter than the color you want to achieve, strand test, and then adjust if necessary.This is the only at home hair color I've used, so I don't have much basis for comparison. But it covers my grays, lasts for about a month (standard for a demi), doesn't irritate my scalp, and leaves my hair soft and shiny. My natural hair color is shoulder length level 5 ash brown with 20% gray. I've experimented with a variety of different formulas that I liked, but am currently using 1oz 5N +1/2oz 6WR + 1/4 oz 4RV + 3.5 oz developer. It produces a really pretty, natural looking level 4 warm brown with red and faint gold undertones.
2 out of 2 people found this review helpful.
on 11/16/2015 11:05:00 PM
More reviews by raceyt
Skin: Dry, Fair-Medium, Not Sure
Hair: Brunette, Other, Other
I spent a ton of time researching this before I used it and am HUGELY grateful for the advice and comments below - so I was well prepared to expect 2 shades darker, etc. So true! I'm naturally a 5 or so but have been using box Color in mostly 6s for a few years. My hair just hadn't looked healthy or natural and I've wanted to come up with an easy way to do my hair at home without destroying it. I chose 6nb with a 10 vol and used a 1:2 ratio. I did the strand/allergy test and was prepared to go one level darker based on the results. it ended up being a rich color halfway between a 4 and a 5 if I was buying a box color from the drugstore. I love it - the process itself was a little stressful as the cream is more difficult to apply and I wasn't sure that 2 oz of color and 4 oz of developer was enough. It was - just barely. If your hair is longer than shoulder length I'd buy 2 packages to be on the safe side. I am so used to overwhelming dye smells but this product had no powerful odours and didn't sting at all. I have psoriasis so colouring my hair usually really hurts. This was a breeze!!! So far I'm very very happy - but would want to echo other comments re going darker. Be careful if you expect dark blonde to look "typically blonde" - it's a lovely chocolate brown.
1 out of 1 people found this review helpful.
on 10/24/2015 12:55:00 PM
More reviews by TnaooChris
Age: 18 & Under
Skin: Normal, Fair-Medium, Warm
Hair: Brunette, Straight, Coarse
I am very impressed with Ion. I have been coloring my hair for the last 3 years. All sorts of colors,however, this time I wanted to try something more natural. So i had Rose colored hair (Ion Color Brilliance Brights), I wanted to cover it with a blonde color. Looking for something that isnt permanent ,I decided upon Demi permanent. I bought the shade "Lightest Golden Blonde ". I was very impressed. It came out beautiful . My hair even felt healthier. I used it with 10vl developer. It was a beautiful golden blonde,not brassy,but natural looking blonde. I give it 5 lipsticks.TIP:Since its no lift,the color will come out darker than the swatch so get within a few shades of what u currently have (Dont get a blonde dye if you have black hair),get lighter than you want because it comes out darker. You can also dilute it with the Clear shafe to make the color more true to the swatch. I am going to try the shade "Lightest Natural Blonde". I'll be back to review that shade.
on 9/1/2015 10:36:00 PM
More reviews by candisehill
Skin: Combination, Fair, Not Sure
I am an avid at home, DYI hair person. I had recently dyed my hair a medium blonde, and toned it with Wella T-27. I decided to get away from permanent dyes, and try Demi instead. I am glad I did this, and read reviews because I achieved a beautiful level 8
medium natural/golden blonde by choosing a level 10 Demi. Make sure you choose a shade that's 2 levels lighter than what you are trying to achieve. Blonde is difficult, but try to make it close to your natural level, and you should be good to go.
on 8/19/2015 12:10:00 PM
More reviews by MUAsAlbino
Skin: Very Oily, Fair, Neutral
Hair: Blond, Wavy, Fine
I initially liked this line. The formulas didn't feel damaging on my fragile hair, and they are DEFINITELY way better than the average boxed dye you'd get from the drugstore. ION has always been a hit with me in the haircare department, I figured the demi dyes would be created equally. However, I won't be repurchasing this now that I've found my "holy grail" toner (Wella Liquid Permanent Toner). There were a few dealbreakers with ION that made the choice easy: 1.) The colors turn out darker than the demonstration strands at Sallys...easily. Meaning the color that is depicted by ION, is not completely accurate. I wasn't the only one that had this issue, either. When I looked into it, I was shocked to find many others have ran into the same issue.2.) The dye grabs unevenly. Even while using a protein filler. And then over time, it fades unevenly. To be fair - this happened with a lot of the lesser quality dyes I've tried. But my "holy grail" toner never does this to me. After a hair mistake from the pits of hell when switching to a powder lightener, I had to wear my hair up for almost a year. Not just because the lightener reeked havoc on my hair's health, but because the color was soooo patchy. I tried and tried to fix it, never realizing that ION was part of the problem. 3.) If you're going to go the ION route - save yourself some hassle and buy the liquid formula. The gel formula is harder to wash out, harder to spread/apply, and you run a way bigger risk of it over-darkening due to not being to wash it out in time. ---------------------------Edited to add: Just so we're clear - you do not *have* to use an ION Developer. They all contain the same active ingredients, instructing you to use an ION developer with this is nothing more than a marketing scheme. I personally recommend the Blond Brilliance Developer in volume 5 (lowest % available at Sally Beauty). Demis are intended to deposit color only............using a higher volume means using more peroxide. In turn, you are further damaging your hair. I use the Blond Brilliance developer with all my hair dyes. (Just don't touch their powder lightener.... :( )
7 out of 7 people found this review helpful.
on 7/7/2015 1:25:00 PM
More reviews by taylormc101
Skin: Very Dry, Fair, Neutral
Hair: Red, Straight, Fine
This review is for the Ion Color Brilliance Intensive Shine Demi Permanent in the colour 6rc-6.4 Dark Copper Blonde. Before I start I wanna just say I'm Canadian, so you're going to see the Canadian spelling of the word "color" throughout this review, lol (just wanted to mention that in case people thought I was spelling it wrong the whole time). First my hair history is as follows: I had been having my hair coloured at a professional salon for months and months. The colour I had was a level 7 copper, so a shade lighter, but I wasn't pleased with it. The colourist, no matter what I said, did not process the lengths of my hair long enough, so my roots were always brighter and the lengths would wash out so quickly. With red hair, you have to refresh your entire head more often than other people do with other hair colours, and for some reason this colourist did not seem to understand that. I decided to try sally's and to achieve as similar a colour as possible on my own, so at first I used L'oreal Techniques Excellence Creme (Permanent) in the shade 7.43 Dark Copper Golden Blonde. That colour worked for a while, but when it faded it would become too light for my liking, but I did like how it looked fresh because it was a nice natural copper redhead shade. When it faded, it looked obviously unnatural and sort of too orangey. I decided I wanted to go a shade darker, and I had heard good things about this colour and brand from a youtuber. Her name is Bethany Fae, if you want to watch her video where she talks about this exact colour. I liked how her hair looked so I decided to give this a try. By the way, my natural colour is a level 7 light auburn. My hair is mostly light brown but with natural golden and copper highlights. So I tried this colour and noticed numerous things. Firstly, it didn't take to my roots as well as permanent colour does. Secondly, while it did not take to my roots as well as the lengths, the colour at my roots looked a bit more vibrant and red-red than my lengths, but I could still see a bit of my natural colour peaking through a tiny bit right at the scalp. I don't mind this too much because my natural hair colour seems to blend fairly well with this shade. The lengths and ends of my hair looked more copper, but this difference was very very slight and only visible under certain lighting. At first, I hated this colour. I was in shock because it was a big difference. I did not have the experience of it going black or super dark, like many others report with this colour, it was the right darkness for my liking and accurate to the swatch at sally's. I felt, however, that the colour was too bright and scary and not natural looking. It is not my goal to look like Rihanna, or Jessica Rabbit, and I do not want neon or super true red hair. I freaked out and thought it looked like that (it didn't, it was just too bright at first but not that bright). My goal is to achieve a natural looking colour that a real redhead might have. It was, however, extremely soft and shiny and healthy looking, much more so then when I used permanent colour. After washing it a few times, however, the colour is much better. It looks very natural now, a nice copper redhead shade and it's not too dark, but also not too light. I have washed it probably about 5 times now, and the colour does not have a faded look. Those who colour often know what I mean by that. When a colour is fresh it looks rich and shiny, but once it fades it becomes less believable and dull. That has not happened, and it looks much more natural and rich then it did at first. I think next time I will leave it on my hair for less time. I left it on for 25 minutes, with 10% developer. I think next time I will try 15-20 minutes. I might have a different opinion after I use it for a second time, so I will update this probably in the future. But at the moment, the shine and health is still there, even after washing. A lot of the time with permanent colour the hair looks shiny when it's freshly done, but as you wash it the shine goes away. That has not happened, and I think hair colour looks better and more natural when the condition of the hair is good. With that, I think for a demi permanent this colour is really good. You just have to pick the right shade, and do a strand test to make sure it's the right colour before you put it on your entire head. I did do a strand test, but I only left it on for 20 minutes, so I think next time I will do that on my whole head. If you really need your roots completely covered, or you have greys, I don't know if this will work for you. But there is no harm in doing a strand test to figure that out. Don't just go into it blindly and put it on your hair without checking it first on a small strand. You are a lot less likely to have a disaster that way. UPDATE: I have moved on. I did use this probably about 4 or 5 times, I gave it a good run. What I liked was how long the colour lasted, and that the roots wouldn't come out with a clear line. But it never fully took to my roots the same way it took to the rest of my hair, so eventually it would rinse out where I coloured last and looked like I hadn't dyed my roots in much longer than it actually had been. Also, the violet/purple base at the beginning just wasn't doing it for me. By the time it faded to a nice colour, my roots had grown in/the colour faded off my roots, and it didn't look good enough for me. I did dilute it with clear, by the way, but even still it didn't look right. I am now using the One n Only Argan Oil permanent creme color in 6rg Dark Tangerine Blonde and it is muchhhhhhhh better. The colour beats this one hands down. I have a review for that too, if you are interested.
on 5/14/2015 6:51:00 PM
More reviews by RosieJ
Age: 56 & Over
Skin: Oily, Fair-Medium, Neutral
Hair: Brunette, Wavy, Medium
For years I had been doing my hair with permanent color from the drugstore. Usually Garnier Nutrisse or Revlon Colorsilk. Since I got my hair cut short and its in such great shape, I decided to try a demi permanent color from Sallys. I was hoping this would cause less damage to my hair. I had medium golden brown hair to start and I bought 7WR (Medium Warm Red Blonde) in Ion Color Brilliance Demi Permanent Color. I mixed it with Ion Sensitive Scalp Developer in a 1:2 ratio and let it sit on my hair 25 minutes. The results were dark brown hair with a touch of red. I deliberately chose two shades lighter than the color I wanted and it still came out too dark. The color isn't bad with my complexion but its not what I hoped to achieve. I wanted a medium reddish brown color. The good thing is this demi permanent color and will wash out in about a month's time.There were a few good things about this product. It was easy to apply, very gentle on my hair,didn't burn my scalp and the color came out a very rich dark brown and shiny. Next time I will try a lighter color.
on 3/13/2015 8:42:00 PM
More reviews by kaitlyn1991
Skin: Normal, Fair-Medium, Neutral
Hair: Blond, Wavy, Medium
I initially wrote a lengthy review but as I've got some updates I'll just sum it up with an ol fashion list of pros and cons:PROS: 1. The developer smells nice thus mixed with the colorant you still get that chemical smell but it's slightly masked by a green applesque scent.2. The colorant is usually 4.49 with a Sally's card but many times they're BOGO or you can buy the color and get free developer to boot.3. The colorant tubes have the ounces marked on the side thus you can use say half of the 2 oz package and save the rest for another application or root touch up.4. You can re-use the colorant even if you've opened it (I've done this months later..which Idk is good or bad in the professional world.)5. Ion brand comes with many different additives for their shades including intensifiers, pre color treatments, after color sealers, etc, all of which are pretty effective, inexpensive, and make coloring hair pretty idiot proof.6. *****YOU DON'T HAVE TO USE ONLY DEMI SHADES FOR DEMI COLOR. unlike Wella brand which has specific 'developing lotion' for their demi shades, Ion is okay to use with any generic developer and their own in varying 10-40 Volume. THUS, you can use ANY ION SHADE with a 10 volume developer and achieve the demi perks, i.e less damage, more color deposit, no lift (best for hair of same shade or darker, TEN VOL WILL NOT LIGHTEN, demi color or not)sounds pretty great, right?Here's the cons:1. I find the ion creme (cream?) color DOES NOT easily mix with the developer so strictly tinting brush and bowl = wrist cramping and frustration. you're best bet is to purchase an applicator bottle, which are relatively cheap at Sallys, and shake it up then pour into bowl.2. Despite the developer being 'sensitive scalp' developer, I find it still irritates my scalp slightly, and I don't have overly sensitive skin or anything and I don't mind i mean, its chemicals, I've come to terms with it. But you definitely should patch test regardless of it's claims.3. This is where it gets bad. The colors, demi or not, do not seem to EVER be true to description or swatch. Obv unless you're at virgin blonde hair, the swatch will not be your outcome. But if I use a 9A blonde, with a protein filler, I shouldn't get black hair.4. Ion always leaves my hair dry and damaged. Granted, it's chemicals, and like I said I'm not kidding myself with the state of my hair before or after, but it takes a lot of deep conditioning and a lot of NOT heat styling to get my hair to look shiny and somewhat healthy.ALL IN ALL:I have been using Ion brand in permanent, semi permanent, and demi for a while. I've used the demi in various shades numerous times and my complaint isn't even like the rest in that the color comes out too dark (by now you should know to pick two shades lighter).But I recently switched to Wella brand, and although I can't (I don't think) convert any Wella color I like to a demi shade, I do love the way it leaves my hair and the color/pigment/tones are all spot on. Would I repurchase? Probably, it could happen. But I PREFER Wella.
7 out of 9 people found this review helpful.
on 3/9/2015 7:31:00 AM
More reviews by saranwrap21
Skin: Normal, Fair, Not Sure
Hair: Black, Other, Other
I just colored my dry, damaged hair yesterday with the Ion demi-permanent black (1NA) hair color and it came out wonderfully! My hair doesn't feel or look dry OR damaged! However, I did use the Ion pre-color treatment as well as the after-color treatment since my previous hair color was very uneven from my last coloring that I did a few weeks ago using a box color from Wal-mart. I just hope that this color lasts its 24 shampoos like it is supposed to. I use the Pureology line for shampoo and conditioner so I'm sure that it will stay for awhile. I can't wait to color my hair again with the Ion line!
Popular Hair Color Products
Are you sure this product is discontinued?
daasfdsad, asdadasd, addasdasdas, asdasdasdasfsdfgdfs, fgdssdgfdgfg, gfgdgdfgdhfgj
Reviewer did not try the product Profanity/Vulgar language Advertising (Vendor promotion, iHerb Coupons etc.) Marketing campaign (BzzAgent, Influenster etc.)