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Hair Color - Ion - Color Brilliance - Demi Permanent Hair Color

rated 4.0(91 reviews)

  • Average Rating: 4.0
  • 82% would buy again
  • Package Quality: 4.1
  • Price: $$

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rated 5 of 5 on 7/1/2014 8:38:00 PM More reviews by TheMickster

Age: 25-29 Skin: Dry, Fair, Not Sure Hair: Brunette, Other, Other Eyes: Green

I absolutely love ion demi permanents! The color selection is fantastic. I like to use them on clients (and myself!) for lowlights in blonde hair. I've tried basically all of them. The best are the cream demis. A personal favourite is the 6W (it's a warm red blonde); it turns out to be a darker auburn color but is so beautiful.
These hair colors tend to fade quickly but it's just because they are demi permanent. It happens! If you want it to last longer, go for a permanent shade.
I personally enjoy the fact that they fade quickly. I can switch up low light colors on myself frequently and keep my hair supa fresh :)
If used with the ion sensitive scalp developer (in a 10 vol. to add color, or a 20 vol. to lift a few shades) color line is perfection! The color always turns out rich and beautiful.
An added bonus, the smell is very gentle and so is the formula. It left my hair feeling soft and manageable, not dry and crispy. It seems to fix over-bleached, damaged hair quite a bit .

Follow up your color treatment with an Ion Keratin Shampoo and Conditioner, also two amazing products from Ion.

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rated 5 of 5 on 6/2/2014 2:35:00 PM More reviews by kaitlyn1991

Age: 19-24 Skin: Normal, Fair-Medium, Neutral Hair: Red, Wavy, Medium Eyes: Blue

Okay so this may turn into a novel but I have to share the gruesome details in order to express how amazing this product is. My hair has been through it all. I've been dying it since I was in middle school so that's a decade of constant abuse of my beloved follicles.

Anyways, most recently I had been super dark, then stripped color and gave myself a light brown base and then highlighted until I was about blonde. I am naturally a redhead (I couldn't appreciate the gorgeous color I had until now) and so my newest endeavor was to go red. And anybody who is a fake red knows the struggle to get there.

I colored over my shoulder length hair, highlights and all with box dye. Typical outcome: beautiful color at roots, bland dull ends due to porousness from bleaching.

I was devastated BUT determined. I googled, I interrogated the Sallys staff, I needed a solution because my ends would not take color. All roads led to giving up and chopping the ends off. Which is like 3 inches and I'm not about to do that. I'm not kidding I utilized protein fillers, varying shades of red with different bases thinking one would take, deep conditioning and prayed to the hair gods. Nothing worked.

so, I stumbled onto this product. I was staring hopelessly at the colorant wall at Sallys and saw Ions little section. Curious, I did some research and discovered the Demi required a 10 developer thus no lightening which was PERFECT. (I.e. If you are going lighter than your current shade I don't think this will work for you ) I followed the directions after doing a crucial strand test, and voila, 30 mins later my hair was the most gorgeous, rich shade of red. It wasn't loud or spotty and best of all, it was shiny and my dry ends seemed to be reborn.

literally, I'm in love. And have gotten so many compliments. Best of all, with the left over color in the tube I will use it to refresh weekly with a conditioning treatment BC it wont damage my hair.

ladies, if you have reached a brick wall with your hair, give this a shot. I legit thought my case was hopeless.

btw, I used the 6rc. And also, the colors are limited but remember you can always dilute or combine shades for a less dramatic effect. Just always do a strand test and deep condition afterwards!!!

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rated 1 of 5 on 4/15/2014 7:37:00 AM More reviews by LBVero

Age: 56 & Over Skin: Normal, Other, Not Sure Hair: Blond, Other, Other Eyes: Green

Did not like this at all! Did not cover my grey! Washed right out and left me with ash grey roots! Iam a natural darker blonde and used the 8n, left it on for 35-40 mins and when I wased it out I could still see grey right away! It didn't burn ,but it didn't accomplish anything either! I am going back to ion permanant color, I have used that for years, just thought this might be a bit gentler on my scalp!

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rated 5 of 5 on 3/25/2014 9:12:00 PM More reviews by petuniafish

Age: 56 & Over Skin: Combination, Other, Not Sure Hair: Brunette, Other, Other Eyes: Blue

First timer and I really like it. Was told to go a step lighter than my natural shade. While it looks great, next time will do some mixing and go a step and a half lighter. But very pleased with the color and results. Great gray coverage and I'm probably 50-60%. Hair has depth and shine. Initially when my scalp and face started to break out in blisters when professionally colored in the salon, my colorist insisted that my problem was the developer. But I'd done my research, and knew it was the PPD. I used Jazzing prior to this and despite using heat and leaving on for almost 90 min, it just barely took. This product is exactly what I was looking for- takes beautifully.

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rated 1 of 5 on 3/7/2014 8:33:00 PM More reviews by betriix

Age: 44-55 Skin: Sensitive, Fair-Medium, Warm Hair: Black, Curly, Medium Eyes: Hazel

This didn't work at all for me. I have naturally dark brown hair. Recently I bleached it a couple of times, and the last time it ended up bright orange/yellow. A little unevenly bleached, but overall very, very light. I thought this should be light enough to tone to a dark blonde (any tone but red). I purchased the Ion Demi in both 9 Ash and 7 Ash (There's no ash version in 8). I combined them 3/4 of 9 to 1/4 7 (the people at Ion said this would make an 8 Ash). This darkened my hair considerably and made it auburn color. I don't know why so many ashy colors are violet based. Violet has red in it, and will deepen the red. And blue is a very dark hue. Both will destroy gold. But I LIKE a little gold. I just don't like red! I'm so desperate to find something green based, that I'm almost willing to try something crazy like Manic Panic green, even though it's not meant to look natural. Otherwise I guess I have to bleach my hair to near white, before I can make it a light brown/dark blonde that's not auburn looking. There has to be a way.

2 out of 3 people found this review helpful. Did you? Yes No

rated 4 of 5 on 2/26/2014 11:23:00 AM More reviews by shortii53

Age: 30-35 Skin: Dry, Fair-Medium, Cool Hair: Brown, Straight, Fine Eyes: Blue

I bought ion demi color to use for year while I was dying my hair darker. I always use demi when going darker to only deposit color and little damage to hair. I have found good color combos to use with ion. I wanted a pretty meduim auburn shade. I used 9ng with 4rc, light natural golden blonde and medium copper brown. Beautiful auburn shade. I added the blond with it so it didn't come out too dark. perfect. The shades do run a bit dark. I mix ratio 2:1 with volume 10 developer. Buy a shade or 2 lighter then what you want, but it is shiny and long lasting. I find I use the 9ng a lot as mixing shade so ash tonesare not too ashy and same with neutrals. The neutrals are nice on own though. The 9ng is not very light a name suggests. More a medium to dark golden blond FYI. More yellow gold rather than red though. That is why i mix, to not get too much red if I want a darker golden brown. Buy neutral brown and add golden blond.

2 out of 2 people found this review helpful. Did you? Yes No

rated 4 of 5 on 2/21/2014 11:12:00 PM More reviews by thunderbolt

Age: 44-55 Skin: Normal, Fair, Not Sure Hair: Brunette, Other, Other Eyes: Brown

This is great color!
I have 20% grey, am a natural level 5 and ash. I had been highlighting my hair to a level 7 base with highlights a level 9. Decided to go dark again, but not to my natural dark ash level.I wanted to tone and cover my grey, add shine and bring my color down to a level 6 with a little warmth. Chose level 8 Natural.This color does go on dark and has warmth. Choose 2 shades lighter than what you desire. I mixed 2 oz color to 4 oz developer per directions, though you could mix 2 oz color to 2 oz developer for better grey coverage.
Added 5 drops of unred by Ardell. I pull red and wanted to counter the red a bit. 1st time I used it. It did turn the color dark, as others have said, so i used just a bit. Not sure if I saw an effect, so next time will use more but not the whole packet.
This color is great for great shine and depositing translucent color. It toned my grey, and covered it but not totally, but significantly. Left some of the grey colored and some translucent with color. Thats ok because I did not want flat opaque hair color. I may try mixing in the 2 oz color to 2 oz developer next time to get better grey coverage per the directions.
I left it on my roots for 30 mins and pulled it through the rest for 12 mins. My hair is porous from the highlighting. The color grabbed well through the mid length, though less so at the roots. Glad I did not leave it on longer on length or my roots would have been lighter than length.
The smell is the most appealing I have smelled in various lines.
Btw, before this the other demi's I tried were Clairol demi soy 4 plex: no shine at all, little grey coverage, threw it out. Tried Clairol Radiance-great shine, no grey coverage.
This color does a lot and all with 10 volume developer, which I prefer over more damaging 20 volume.
I will definitely stay with the Ion Demi, try the 1:1 ratio next time, add a little more UnRed.
Hope this helps you in your decision making :)

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rated 5 of 5 on 1/27/2014 5:51:00 PM More reviews by momschicklets

Age: 36-43 Skin: Combination, Fair-Medium, Not Sure Hair: Brown, Other, Other Eyes: Brown

This is an outstanding demi permanent hair color. I am 15-20 percent gray with pure white temples, and this product covers it completely, plus it lasts and lasts and lasts and leaves my hair shiny, healthy and soft.

Those who leave negative reviews about how dark it turns out tend to not understand how a demi permanent works. Demis *only* deposit color onto your hair since they don't enter the cortex of the hair, as opposed to permanent hair colors that first enter the cortex to destroy your natural color before depositing the new one. The hair integrity is left intact, and therefore is healthier and stronger. But when you deposit color onto color, it gets darker! And the more natural color you have left (not gray) the more pronounced this effect is.

So you MUST heed the warnings to choose a color 1 or 2 levels lighter than your own in order to achieve the look you want. For example, I am a level 4 brown...that is very dark brown. I use a combination of 5g (light golden brown) and 6n (dark neutral blond) to match my very dark brown hair and blend/cover my grays. It works perfectly every time. Seems like it wouldn't make sense, but if I chose a darker color, the pigmented hair would turn nearly black, and I don't want that.

My method is simple. I apply the combo to my roots only to touch up the grays, leave the mix on for 40 minutes (that's my magic number), rinse and viola! My hair is the same color but without grays and a lot of added shine! Plus (and this is huge) this color doesn't burn my scalp and smells really great...like green apples. My scalp isn't itchy for days, my face doesn't break out, I don't get a headache and feel as if I might pass out and die from fumes. It's gentle, and the most important thing is....my grays are covered! That's why we do it, right? :)

One more thing...and this is extremely important! Because a demi doesn't get into your cortex and destroy your natural color, you cannot go lighter with this product. If you want to go lighter, you need to use bleach or a permanent color. I can't stress that enough. This product is best used on those who want to stay their natural level or go darker, or cover gray.

I will use this for as long as it works to cover my gray. I'm encouraged that other reviewers with far more gray can still use this. I want to cover gray but keep my hair as healthy as possible and with this I can. It's really the best stuff out there at this price.

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rated 5 of 5 on 1/25/2014 8:05:00 AM More reviews by haleygwynne

Age: 19-24 Skin: Very Dry, Fair, Not Sure Hair: Brunette, Other, Other Eyes: Hazel

This stuff saved me! Let me tell you how before I get into a technical review.
I have been getting my hair dyed since I was 13/14 anywhere from almost black to milky blonde (I wish it was still milky blonde hah!). I started cosmetology school in 2011 and was going to a wedding and got my hair dyed very dark brown only to wake up the next day to swelling on my scalp, itchy blotchy skin and my lymph nodes were the size of grapes under my skin. I went to the emergency room and they told me I had an allergic reaction to the hair dye, to which I said "I do hair! I've been getting my hair dyed for years and I dye hair everyday... I cannot be allergic to hair dye." - Boy, was I wrong. After another week of severe pain and itching and washing my hair 50+ times, I found an article online about PPD reactions and I was the textbook case! I felt hopeless...

I was in school to be a hairdresser and I am suddenly allergic to hair dye... Great.

So I let my natural hair grow out for over a year (yikes) before I was brave enough to find two professional hair dyes that didn't contain PPD and let me feel pretty again and ION COLOR BRILLIANCE DEMI PERMANENT WAS ONE OF THEM! WOO YEAH!

PACKAGING: Cardboard box - Coated metal tube holding 2 oz of product - Purple plastic screw on lid with poking device to open metal seal.

COLOR SELECTION: If you're using this for yourself, the color selection is enough but I find as a stylist that I would like a wider variety of colors if I chose to use this on clients (I currently don't because I can't do color correction with the colors available).

TEXTURE/SMELL: If used with the ION Sensitive Scalp developer (I highly reccomend) this stuff smells like Granny Smith Apples! No joke... It's one of the least offensive hair dye smells I have ever come across. I do find it hard to mix in a hurry, you need to slowly add the developer (your choice of 2oz or 4oz depending on your need) and mix a lot to get a smooth texture or my suggestion is to buy a mini whisk which will cut back on the mixing time tremendously. It is pretty thick and creamy and easy to spread without being too watery.

LASTING POWER: This stuff isn't permanent, but it's the closest I've ever come to permanent haircolor. I use 3+4N and althought it does wash out a but, it lasts months. Just because it is demi doesn't mean it will eventually come out of your hair, so be careful not to get a lot of color buildup or you'll have a hard time lightening your hair if you decide to. I don't reccomend using a dark demi permanent color along with very light highlights as there is a big chance for color transfer onto your beautiful blonde streaks which might ruin them. With demi haircolor, it is always best to shampoo in luke warm to cold water which will DRAMATICALLY increase the life of your haircolor. For me, it's around 6-9 weeks.

AVAILABILITY: Luckily for everybody, this is avaible at Sally's which means anybody can walk up and buy it!

PRICE: Cost at Sally's is $4.99 online without a discount. For the developer, I seriously, seriously think you should try the ION Sensitive Scalp 10 volume cream developer and a bottle enough for two applications is only $3.19.

TIPS: Wash hair in cool water - Wash hair as least frequent as possible - Don't use a dark demi permanet color along with light blonde highlights as it may bleed - 3N is basically black so be warned ahead of time - Use 4oz instead of 2oz developer - With demi hair color you will see some color the first week of washing so don't be alarmed.

RESULTS: Very shiny hair! Some hair color can leave you looking flat but this has something in it that makes the hair very, very shiny after dying. Of course, it won't stay that way without touch ups, but for the first 3 weeks it is very shiny. I have found that the colors run a tad darker on your actual hair than the hair samples at the store, so if you're wanting brown or dark brown hair, I would NOT go darker than a 4. I use a 3 mixed and it turns it very, very dark.

This product is a great hair dye for those who have a PPD allergy or those who don't even want to risk it and go for something more gentle. Perfect for people who like a "real" hairdye but not so scary and doesn't have a 100+ color selection so it's great for beginners.

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rated 5 of 5 top reviewer on 1/24/2014 3:30:00 AM More reviews by TBonita

Age: 30-35 Skin: Combination, Fair-Medium, Cool Hair: Other, Straight, Medium Eyes: Hazel

Medium Ash Blonde 7NA. I am reverting from henna to my natural medium/dark brown color. I used some indigo to tone the red but it was still peeking through. I used greenish/teal manic panic to tone but red still peeking through. I found this laying in my drawer from my blonde days and thought what the hay, at least it's 'ASH'. Mixed 1:2 - color:10 vol and applied for 25 min. It has toned down the red considerably and left me with a warm dark brown. Yes... Medium blonde left me with dark brown. And warning: when they say ash they mean it. Shower run-off and skin stains were green. Which is exactly what I needed and ill definitely buy again to refresh til my natural color grows in, but if you're light blonde or something this will probably turn your hair dark and green. My first time using a Demi color instead of permanent with the lower developer and I'm very pleased; my hair is not damaged. Will use again and again til that pesky red is gone!

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