I've been trying to get my hair the perfect blonde tone for my skin and eye colour for ages. My problem is my eyes are defined as "warm" (predominantly med. gold brn w/some green and w/dk. brn. flecks and irises surrounded by a grey ring. Talk about a mix!) Then my skin is very fair with a blue/red undertone (definitely "cool", right?) but then I have freckles all over which are a light brown and considered "warm". My hair is level 8 ash blonde and my regrowth is 85% white the rest pepper. I'm finding the 8 ash has that slightly greenish tinge that ashes can have even when mixed with a bit of 8N and I hate that. So I've been trying to get to a honey beige blonde thinking that will be perfect for my weird eye/skin coloring. Today for the first time I tried Wella Color Charm liquid creme #1070 Honey Beige Blonde and I have yet to see it in the daylight, but so far I'm very happy with it. It is not one dimentional but has nice highlights but that could be because I have salt and pepper hair and white hair is more resistent to dying so you end up with these lovely natural looking hightlights. I did my roots first then went back and did the rest of the hair shafts because I was "changing" the overall color leaving it on a total of 45 min. Next time, I'll do the roots only and comb the rest through for just the last 10 minutes. I'll mention here you should not panic at the weird colors this solution will go through while on your hair if you're already blonde the way I am. The roots went a bright orange auburn with the shafts much darker and by the end of the 45 min. was an overall very dark auburn. This is not the color you end up with. There was no trace of red in the finished blow dried hair so do not panic and wash it out early.
I had stripped the colour from my hair several months ago in an effort to go palest blonde and grow out my natural salt and pepper hair. I hated it. I mention that only because it's made that part of my hair very resistent to holding on to any color I use. So my regrowth (only about an inch at this point) is now that perfect shade of Honey Beige Blonde that I've been seeking. Yesss! Thank you Wella! While the rest after being freshly done is much the same but I know after a few washes the ash will probably be noticeable again. So I guess I will just have to persevere--getting regular trims (my hair's short) until it's all "new growth". BTW, I use Paul Mitchell Instant Moisture shampoo and conditioner immediately following coloring. I towel dry the hair then comb through the conditioner and leave it on for 10 min. then rinse out being sure to finsih with a very cold rinse for shine. My hair is soft and very shiny even after freshly coloring. I agree that this Wella Color Charm has a very strong odor but it doesn't linger in your hair, thank goodness. I will definitely use this hair color again. I'll get 2 colorings from just the one bottle--an excellent deal!
I should also mention to be careful about the level color you choose. This went quite dark for a level 8 haircolor. I had bought 2 shades in the same tone and I'm glad I used the lighter one. It's easy to color your hair darker if you want but impossible to go lighter without stripping your hair first so definitely choose a color 2 shades lighter than you want to end up with :)
UPDATE: So, outisde it was totally one dimensional so I'm changing my review to 3 lipsticks. Now I have to add highlights (use 30 vol. developer with a shade 2-3 shades lighter) and lowlights (use 20 vol. developer w/shade 2-3 shades darker) using foils or just paint them on freehand. A lot of work, heavy sigh. But I still love this as an all-over base color and it's not washing out.

Was pretty disappointed with the lack of gray coverage with this product. I used the Neutral Protein Filler product prior to applying the Wella Color Charm color, and it still didn't cover the gray hairs. I agree with other reviewers that the color tends to be a bit one-dimensional. I used the Light Golden Blond with 20 volume developer. Won't be buying it again, still looking for a brand that will cover those pesky grays!

I read Carekate's review of this product (see under reviews for Color Charm Gel Permanent)--and thought she sounded like she knew what she was doing. I've had some real problems with store dye kits; the color comes out very very dark (even light ash brown), the developer makes my scalp itch and peel, and it all looks very one-note drab.

I bought the color charm colors nutmeg, dark blonde, and dark auburn--and the fabulous Ion Sensitive Scalp developer in 20. Mixed the colors pretty evenly (next time will use a little less nutmeg in the mix), used the developer to the 2:1 ratio, and added the ardell red/gold color corrector. I wish I'd had the nerve to strip that dark nice-n-easy dye from my hair, but I was scared to be too hard on my fine, dry hair.

Anyway, the color came out great! And I had NO problems with my scalp--a huge difference. The color itself isn't perfect, but that's because of my refusal to strip the hair. But it is much, much, much better. A lovely darkish auburn and very sophisticated. And it seems to be really covering my greys.

I am a fan. I also love the sort of chemistry set experimenting with the colors. . .kept a notepad with the amount of capfulls of each dye used. I really like this stuff, and thanks to Carekate for telling me how to do this!

I had high hopes for this product to be honest... A hairdresser said she swore by it. Used it on my mom followed the directions to a T. (I used dark ash blonde on her) and it turned out lighter at the roots and a very warm light golden brown color! Not even remotely close to ash. Not an awful color,just not what she wanted at all! I mean if it's professional stuff it should come out the color it says it is!!! Oh and it smelled so potently bad. Very dissappointed.

Never again! It does fade more slowly than most, but the color is very flat with no highlights. And, they recently changed the formula, so the colors are not the same.

I love the color I used to get, only problem, it is "permanent" but totally faded with a month or so.

This haircolor is divine. I used the color 1N this weekend to dye my hair black for the first time ever. Major success. I had this irrational fear that the black would not cover my bright red hair, but cover it did, and the result is fabulous shine!

Used 7R to freshen up my red....I normally use Ion Color in 7RR but it was not available at the time so this was the closest I could get. I was disappointed in the results....this color had a lot more brown in it than I wanted and my hair came out looking less red than it did before. It just looked like a nice red dye job that had faded over time. :/ I expected it to be a lot more vibrant and intense. The color is nice if you're looking for a more subtle shade of red, but if you want something dramatic I'd choose a different brand.

It also left my hair feeling very dry and stripped, similar to the way your hair would feel if your shampoo was too harsh and you over-washed your hair.

I've been lightening my naturally dark brown (and increasingly grey) hair for about 2 years now and I have experiemented with several different brands of haircolor. For the price, I get a beautiful reddish-goldish-light brown color with 7WR Tan Blonde. You have to buy a separate 20 volume developer but I that makes it more economical in the long run I feel. I get excellent color saturation and grey coverage. I've used other colors that were lovely but none but the color charm liquid gets me grey covered. If you are used to a thicker "bowl and brush" method of color, this will require a bottle for sure. It also requires a 1 part color to 2 part developer ratio which requires a little bit of thought on my part (never was very good in math) but I feel it's very worth it. My color doesn't seem to fade very badly but even when it does, I'm left with a fairly nice goldish but less red brown.

I used this to tone down bleached yellow hair.
T10 Ivory lady gave my hair a perfect natural color and got rid of the yellow. It did not however do anything for the part in my roots that is orange. Laso, if your hair is really really bleach damaged (old highlites etc) those parts can turn greenish, but it washes off a little!

Summary= Perfect for making bleached yellow hair more natural!