This is was definitely a splurge for me! But I knew I had to pickup a new eyeliner...
Anyway, let us get to the pros and cons:
PROS:
Easy to apply
Well pigmented
A good amount of product
CONS:
Price
Oh and this color was the most popular at the store! I would recommend this to anyone!

I am still relatively new to liners (gel and liquid) but I like using them to create a thin dark line to help define my lashes. Sometimes I tightline but I usually just do a very thin line. Anyway I started with MAC Black track could never get a fine line because no matter what I do the brush skips.

On a whim (and because of other good reviews) I decided to try the Bobbi Brown gel liner. I chose Granite because I wanted something dark but not quite black for day use. What a huge difference there is . . . this liner is so smooth on application. I'm able to create very fine lines and even a decent little wing if I want. (Granted, I practiced a lot with the MAC fluidline so apparently my "skills" were improving even though the results were pretty crummy.) The color is exactly what i wanted - it has a little sparkle to it but that doesn't really show up much on me. It stays in place with no smudging or transfer and cleans off with my normal makeup removal routine.

I've only had it for 2 weeks so I can't comment on how well the product lasts in the jar. While open I put the jar upside down on the counter to limit the amount of air getting in. Hopefully it will stay usable until I use it up.

I just purchased in chocolate and will probably go back for the black before too long. This is a nice product that does what I want it to do.

I LOVE this stuff! I have very fair skin, so I only wear black eyeliner for nights out. But I do still prefer gel eyeliner during the day because the heat and humidity here in Central Florida is wicked in the summer. Granite Ink is the perfect daytime color as it defines my lash line without looking harsh. It goes on a medium gray but quickly dries to a very dark matte gray. It look great with Bobbie Brown Heather eyeshadow or Clinique Stone Violet shadow. It's also the prefect consistency for tightlining without smearing it everywhere. With the e.l.f. Bent eyeliner brush this goes on super smooth with a very thin line. Once it dries it's not going anywhere, but when you use face wash it comes right off without any fight. It's the perfect color and the perfect gel liner. Nothing else really compares. Plus it's the only gel liner I've bought that doesn't dry out within a month or two, which is so frustrating. It's worth every penny, and I'm never going back!

This review is for Bobbi Brown Long-Wear Gel Eyeliner in Granite Ink. This is a fabulous product! The colour gets darker as it dries, to a neutral dark grey. The consistency is smooth, it applies evenly and sets quickly. I find it easiest to apply this over pencil eyeliner. It is expensive (NZ$52), but lasts a long time because you use so little per application. The packaging is decent, a sturdy but attractive screw top jar. I store it upside down to prevent drying out. HG eyeliner - I would repurchase.

This is one of my favorite eyeliners--I use it at least a few times a week. I apply it with the Sephora #17 brush, which is thin and pointed. It lasts all day for me, and I have no complaints about smudging or flaking, which is more than I can say for other gel liners. Granite ink is black, but a bit softer than Caviar ink, another gel liner in this line. I have had my little jar for about a year, and it's still as moist and creamy as the day I bought it.

Despite all the cheaper gel liners that are now out on the market, I always find myself reaching back for this one. It's creamy and really just glides on. It doesn't dry out nearly as fast as the other liners I've tried, and it's easy to take off. I don't have to tug on my eyes to remove it like I had to with L'oreal's Cream eyeliner.

Nice departure from Espresso for a bit. Seems just a tad deeper than Espresso and offers a coolness that I don't find with Espresso. This is a very wearable dark gray; against my skin, this does not pull any blue as most grays do. This reminds me of a deeper version of MAC's Copperplate eyeshadow, almost a yellow component that prevents it from looking brash. Definitely a softer version of black, for when black is too harsh. This truly looks gray against my skin but is deep enough to encourage my eye color to stand out, much like a black. I purchased this a while ago but haven't given it much love because I've been in more of a softer, bronze mode for summer, but had to haul this one out as I haven't had much sleep and this doesn't emphasize the redness in my eyes the way bronzes and browns can when I am tired. Definitely one to check out, I can see this working for a variety of skin tones. Not your average gray, either.

bobbi brown's eyeliner i must say is alot alot better than maybelline's one. it is alot creamier and easy to apply. it just glides on.
however i do not want this colour. the SA just kind of psychoed me to get granite. but what i want is the black ink or something. the really intense black. the colour of this isn't really intense. it is more like for a smokey eye look i guess?
the packaging is alright i guess. just abit afraid of the product drying out before i can finish using it. =x
i feel that buying this colour is a waste of money. :/ i would prefer to get a brown and black ink.

Granite and Mahogany are the two favorites in my BB Gel Eye Liner collection - by far I use these two the most. Granite is a great match with steel grey or taupey grey eye looks. It is a cool shade which adds stronger definition to my light grey green eyes and suits my skin coloring well. I am MAC NW15 for reference. I tried Black Ink but I just don't feel I can pull it off, so Granite is my go-to shade for more dramatic looks instead of the full-blown straight black. It is a softened, greyisch black and in some lights I also seem to detect the slightest hint of teal, overall I find it very complex and interesting. Happy with this purchase which was inspired by (what else!) another great MUAer :D

I used to wear liquid liner all the time because I had better luck with it than I did with pencil. I was flying Air Canada and they had those duty-free magazines and this product was a featured product so I bought our of sheer boredom and curiosity to what the fuss was all about for these gel liners. The first time I used it, I hated it! It smudged and it didn't last long at all. This was using the brush it came with. HOWEVER, I switched brushes and started using this liner with Baremineral Double-ended brush and it made all the difference! The lines are precise and the colour lasts FOREVER. For a daytime look, I just draw a really thin line and just thicken it for a night look. I find that after you apply, you let it dry for about 10 seconds and it won't budge at all. I would definitely purchase this product again as I am never going back to neither pencil or liquid liners.

This color is perfect for those who still want great definition to their eyes, but a softer option than black. Bobbi Brown's gel liners are fabulous. They are totally waterproof & smudgeproof on me, and I have very oily eyelids. It applies like a dream. The color is a neutral grey - perfect for blue eyes. I highly recommend! continued >>

I have a lot of eye gels and BB is one of my favorites. The Granite color in particular is a perfect shade for daytime looks as it is a dark dark grey with no blue.
I wear this with a light ES (MAC Blanc Type, Brule,Yogurt) and line my eyes with this dark grey for a softer daytime look. It is perfect as it does not overpowering and it wears for a whole day of work/running around. I love to use this with neutrals in greys and then stained berry lips and light pink cheeks.
A must have color for those who don't like to wear Black liner all the time.

Like the Ivy Shimmer gel eyeliner I also bought together with this, I really think despite the pricetag, the tiniest bit of product goes a very long way so it will take quite some time to actually use up the jar.
I know this is supposed to be grey, but it does appear darker once its on my lid. Almost black, but not quite. I do wish it was more of a lighter grey.
I think it's a very long wearing product. I didn't have any of the transfer problems another reviewer commented about, but my skin is normal to dry so maybe the the product being so creamy when it first goes on means it drys that much faster on my lids. I rub my eyes a lot, and I have to rub my eyes really hard to get this stuff to smear. At the same time, it does come off easily at night when I wash my face with just an Olay Facial cleansing cloth. No scrubbing or tugging needed to get rid of all traces at the end of the day.

This is my favorite eyeliner. I thought I would try out others but I should never stray. The price got me wondering if there are better ones out there but there aren't. I tried MAC's gel liner and found it wasn't forgiving and dried quicker. This one gives you time to correct any errors; I use the Bobbi Brown brush with this. I love the options in color and the little pot lasted me a year.

Love this eyeliner, I apply it with a small eyeliner brush from Shu since I don't have eyelids on top of my eyes and lightly line the bottom of my eyes. It's a great color that can be layered to be quite dark on top but applied lightly on the bottom to define the eyes.
Make sure to apply in little strokes at a time since it can dry out on you if it's out too long on the eyeliner brush.

Daaaaamn, this is expensive! After tax it was $28. I think that's a bit much for a tiny pot of gel eyeliner, but I've been searching high and low for a colour like this to no avail, so... sigh. I shelled out for it. It's a very nice product and I'm sure I'll use it up, but I do feel that a LOT of what I'm paying for here is the name. Anyway... the colour of this is great. Dark but subtle (falling somewhere between grey and black), matte but not flat, long wearing and smooth going on. However, overall, I still prefer mac fluidlines. I think they are a bit more "goof proof." I had a hard time correcting any mistakes I made with granite, whereas whenever I use a fluidline, there's a bit of downtime during which I can quickly blend away any wonky spots. Additionally, I put this on this morning without any sort of base or shadow... just liner and mascara, which is what I do on days I'm running late. It's never a problem with fluidlines, but I noticed the BB liner transferred noticeably to my crease area. A little swipe of powder seems to keep this problem in check, but I can't help but think for $28 it really shouldn't be a problem in the first place. So, all things considered, granite is a very nice and somewhat hard-to-come-by shade in a nice-but-not-earth-shattering formula. I like it but I cannot justify buying it again unless the price drops substantially!

This is my daily go-to liner. The color is much less harsh and "makeupy" than the standard black. I have Asian eyes (no crease) so am a completely eye makeup addict - hardly ever leave the house without eyeliner, curled lashes, and mascara. Before I found the BB liners, I used the Laura Mercier cake liners, but found them to be tricky because you have to add just the right amount of water - and it takes much longer to dry than this liner (sneeze or blink and forget it!). I've also used this liner on several friends with all different eye shapes/colors, and we all agree that the finish of this liner is the best - great staying power but a natural, not harsh, finish. I find it is easiest to apply looking down into a mirror with a flat eyeliner brush, not the brush the BB counters recommend.

I got this for my birthday & I love it. It is kind of expensive (in the $20 range), but believe me, IT IS GOING TO TAKE FOREVER to use all of the gel eyeliner in the little tub. I love this color (dark chacoal gray) because I am a blonde, and black looks too dark on me during the day. It goes on smooth but dries fast. continued >>

The color is beautiful. Not as harsh as black but dark enough to define eyes well. It's a very dark gray which is great for creating smoky eyes. The texture is softer than my other Bobbi Brown gel liners. Doesn't smudge, easy to apply. Will definitely buy again.

Let me start off by saying that I used to be sold on eyeliner pencils because of their ease of use and application. I decided to give gel liners a try to see what all the hype was about. I'm so glad I did! Although in my experience they are more messy and time consuming to apply, I find the final result to be worth it. This is the first BB gel eyeliner that I have used, and I must say that I am impressed! I much prefer the texture of this to MAC's fluidlines. It goes on much smoother for me. I was afraid the color would be too grayish and wouldn't show up the way I would like, but boy, was I wrong! To me, Granite is a black, but not an overwhelming black. It give my eyes just the right amount of definition, that I can wear day or night. I have had no smudging or flaking, only long-lasting amazing color! I LOVE this eyeliner, and will continue to purchase if necessary!