Great pigment and coverage, and I don't notice it settling in my lines as much as other concealers. I set with the It Cosmetics Bye, Bye Pores translucent powder and it looks great.
It is very heavy and thick, the main thing with this product is that a LITTLE bit goes a long way. I usually put a small dot on the back of my hand and use a small brush to apply the product. I then use a small stippling brush to blend, and it blends seamlessly. I've also used a damp beauty blender to blend out the product and that does a nice job as well. The only reason why I don't do that more often is because there are times where I over blend, or do not wring the blender out enough and it takes away from some of the coverage.
Although this is heavy, I do use this on the bridge of my nose and on my forehead as well for a subtle highlight. I also set with Bye, Bye Pores and I do like it for that as well. I took away a lippie because you have to be very careful with this product. You can easily over do it with this, and it takes time to blend and make it look good. For the results I get when I use this I do like it, but it can be time consuming.
I know this seems like an expensive product, but I didn't rate the cost that high because the amount of product you get in the tube will take you a LONG time to finish. In addition to this, the packaging sucks big time. The product is very thick and when you get towards the end of the tube I feel like a getting cheated product. I wish they would change the packaging to be more user friendly and to use all of the product.
This is currently my favorite concealer...especially for the undereye area. I have both the regular and the waterproof version. I like them equally and really have no preference for one formula over the other. It only takes a tiny bit. So I had to learn to use it. At first, I used too much and it didn't look good. But once I learned to use only a tiny bit, I absolutely loved it. Great coverages and lasts all day!
I did a review on this product as well as other It cosmetics products on my YouTube channel if you want to check it out!
I LOVE THIS PRODUCT!! Literally the only good concealer out there! Takes away all fine lines and u baggy under eyes! And it lasts all day/night! About to order some more now!!
Little TIP!! You will see lots of people saying how "glue-like" it is... That is the collagen in it and I love the way it sinks into the skin, not powdery or flaky.. BUT use a little saliva to mix it around first and then dab a brush into it. PERFECTION for UNDER EYE BAGS!!!!
I have this product in "Neutral Medium" in the double-ended tube with a doe-foot applicator that has the "Bye Bye Underye" on one end and "Hello Light" on the other and also in "Light" in a large squeeze tube in the waterproof version. I believe I got both of them in different kits from QVC.
Unfortunately, both formulations of this product are terribly thick and gluey, IMO. It's really impossible to overstate how gluey they are. And this is a product that's supposed to be blended under my eyes? In what universe does that work? You'd have to bend the laws of physics! This stuff does not want to blend under my eyes. Now I admit that my undereyes are 45, so that might add to the challenge a bit, but this stuff is not smooth. Even rubbing it between your fingers to warm it first doesn't seem to smooth or thin it much. It wants to stick to your skin and dry with streaks and cakiness. No blending allowed! Glue, I tell you!
It doesn't even cover that much. You'd think a product this thick would at least offer coverage, but I definitely have other concealers that do just as well or better with less thickness (like Smashbox or Kat von D). I figured I could at least use it up on my face, and it does blend better when not used under the eyes, but it still doesn't offer that much coverage and is still gluey and cakey. I do like some of the other It products I have but wouldn't try their concealers again unless reformulated. The "Hello Light" liquid on the other end of the concealer tube is a thinner consistency and does blend nicely under the eyes, for instance.
I have chronic hereditary under eye circles. I've tried basically every concealer out there. I was super excited to try this because it got such great reviews. I'm sorry to say I was not impressed. It was really creamy, so I expected coverage similar to the Amazing Cosmetics concealer (my HG.) Not even close. The coverage was medium, at best. This didn't make a dent on covering my dark circles.
I tend to dislike the liquid gel concealer formulas so I never had the urge to get this. I'm currently loving my concealer routine "The Double Whammy" which is NYX HD Yellow concealer and top it off with NARS Creamy Radiant in Custard. But, I was looking for something that would do it all in one step so I finally tested Bye Bye Under Eye. I can definitely see this being someones HG concealer. It does have amazing coverage. However, it doesn't meet my standards.
Formula: Very creamy and gel-like. A bit on the thick side. A little goes a long long way.
Coverage: Medium buildable. After two layers, I still could see my circles but this is a problem that comes from color/tone not so much with pigmentation.
Color: This is where this concealer fails. With their foundation, I am matched to Tan perfectly. However, with concealer Tan was too dark for under my eyes to conceal dark circles. I had to go up a shade (Neutral Medium) but the tone was way too pink! VERY PINK! Strong pale yellow such as NYX yellow and NARS custard really cover my depth and color of circles which are dark brown. Any peach, orange, salmon or pink tone will make them appear either darker or give a reverse raccoon effect depending on what shade it is. If Neutral Medium was a smidge darker and with a yellow tone, then I would have considered keeping it.
Finish: Pro: I loved how smooth this looked under my eyes. No creeping into fine lines and it didn't appear cakey or dry. Outstanding in that respect. Cons: Because this is a rather thick gel-like formula, It felt heavy under my eyes.
I got a sample of this in an Ipsy bag, and was a bit sketchy. Wow! Seriously! This is one of the greatest concealers I have tried! Not only does it hide my thick under eye bags (I have had chronic insomnia for nearly 13 years and it really shows), but it also works wonders hiding blemishes!
Omg omg omg! Best concealor ever!!!! I have used this on every matter of person, old, young, dry, oily, acne and otherwise and always it's a beautiful turnout. A coworker of mine came into work hungover with no sleep I dabbed this under her eyes and she looked like she got a full 8hrs. Honestly ladies do yourself a favor and try this concealor!