I have tried most of Seaora's (now Adovia's) line of facial products because I was trying to find an alternative to my beloved (and expensive) AHAVA dead sea minerals facial products. I especially wanted to find a "replacement" for AHAVA's Mineral Beauty Serum (which now costs $60 a bottle) so I really wanted to like and/or love this serum; however, this product did not live up to my expectations. This serum does absorb well, but it neither toned nor firmed my skin and after a couple of months of daily use it did absolutely nothing for the texture or suppleness of my skin.

IMO there are better drugstore serums on the market than this product.