This lipliner goes so well with "bare it all" lipstick which is also from wet n wild. It's definitely a warm nude color. Perfect for day. It's not as pigmented as brandy wine lipliner because its a soft nude shade but it looks nice even by itself.

The best. I've used this since high school, since before it was called "Willow." Back then I alternated between this and the shimmery #666, but as I've aged I've come to appreciate this one much more. Over lip balm it gives your mouth--well, my mouth at least--a perfect done but natural look. I used to be a lipstick junkie but can't wear it anymore--I find it makes me look old, it's too artificial. I like gloss but it can feel so heavy and icky. This is great for when you want something matte and finished. And it's so cheap. Will I buy it again? Sure, if the one I have runs out which I can't see happening anytime soon.

Great MLBB color. Easy to use - glides on and gives soft color to moisturized lips. Layer a bit of Rosebud Salve on top with a lip brush and you have the most natural looking polished lips. WnW packaging has also gotten better since I was a kid. Thanks, MUA for recommending this lipliner! For $.99, you can't go wrong.

This review is for the WnW ColorIcon lipliner in Willow (712). I am surprised at how much I like this product. It goes on smoothly and is a good 'warm' nude color that works with a lot of lipsticks and glosses. I thought it was tad orange for my skin tone when I first saw it, but I toned it down with a beige-pink gloss and it looked great! The staying power is pretty good too, esp. for something so inexpensive. I have had good luck with these lipliners so far, I just wish they would add a few more colors to the line (lighter colors especially).

Definitely my go to lip liner. Amazing product especially for its cost? Very Natural and has a pretty decent texture to it. I like to wear it by itself or under a lipstick :) already have a backup in stock

I was searching for the #666 and my store didnt have it so I tried this one instead, it seemed like a closer match to my lips and it is a perfect match! I wore this all over my lips during a photosession underneath my Rimmel lipstick and it stayed the entire session. Beautiful color, dirt cheap, what more could you need

OMG this color is gorgeous!!!
I was at Walgreens browsing some lip liner and chose this over a Jordana one with the same price and similar color. This is my first and only lip liner I have bought. I read somewhere that the color is dupe for the cult favorite Tenderheart lipstick by Clinique. I have never tried that one so I don't know how much accurate the color would be. I normally line my lips with this then put the now discontinued Revlon Beyond Natural liptint in Nude. Today I just line this on and fill it in after putting my lipbalm first, and the color is very good on my fair/light with yellow undertone skin. It looks like a matte lipstick, with pinkish light brown color and some hint of orange. Probably my skin pulls off the orange more than the pink. It looks even better under the sunlight. Because the color is just right, my lips look very natural yet even. A true YLBB.
The staying power probably isn't great, and it has a slight woody smell that does bother me. The smell is very unnoticeable though. And since it's matte, it may be drying. I will try out other lip liner color by WnW. I love WnW for making cheap but excellent products.

One of the best bucks I've ever spent!

This is the first time I've purchased a WnW product since I was 13 years old.

Thank you for the recommendation! I was pleasantly surprised at the length of this lip liner. I would buy it again - but it looks like it might last a while.

Have been wearing various shades of lip gloss - nudes, coppers.... never quite looked "right" - the liner defines my lips without looking like I have heavy lipstick on. LoOove!

This product is great. It's a perfect natural nudeish pinkish slightly brownish. I use this for all my lipsticks dark and light. It's not too creamy but not too stiff. I got this for a dollar maybe less. I find no reason to spend more for a lipliner.

i got this on BOGO cuz i couldn't think of what else to get, & along with my colorstay clear lipliner, this is my 1st actual colored lipliner, the first time i applied it, it was wwayyy too pink on my darkly pigmented lips, so for a long time i just ignored the fact that i had it. but then i tried using lipbalm before applying it, & the color came off quite nicely & it even helped me get away with lining outside my natural lip line, cuz the stark pink color died down a bit with the help of the balm, the price is great & the amount of product you get is more than worth it so :) i dnt believe i wud have to repurchase becuz i plan on trying out more lipliners continued >>