the only pro about this product is the buildable coverage, it makes me oily, rubs off, the color selection kinda sucks well i had 310 warm golden and it was too light and kinda pink undertoned, i liked how it blended, but i expected the longetivity to late longer, it lasts like 5-6 hours, and i get oily in 45mins-1hr so that sucks. i've used this for one year it has only lasted me long because i dont use it everyday. but i do often

It costs about $22 when I bought it as it had a 30% sale. I'd say medium to full coverage, but it pairs extra well when used with a stippling brush. Able to last long enough throughout the day in the humid weather. However, the shade 'warm golden' has pink undertones in it. Overall, great foundation! :)

ONE OF MY FAVORITE FOUNDATIONS!! I ❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤ this foundation. The price I usually find it at is about $9-$10 depending on we're I go. It come with the standard 1 oz of product but I go through makeup really fast so it tends to only last me a couple months. I am a mac nw20 and I'm in the shade buff but its a bit light. It blends like a dream but can easily looked caked on. Last on my oily skin for about 4 hours before getting dewy not oily but the coverage is still there. Doesn't come with a pump :( which is the only complaint. Many say it dries to fast but I don't have that problem. I am on my 3 bottle and am DEFINITELY going to repurchase.

Price: $17 CAD
Finish: flat matte
Coverage: full
Texture: runny
Oil-Control: all day

It dries real fast so you have to work in smaller sections. Has a strong paint / mild nail polish smell. Thankfully, the awful smells evaporates and never broke me out.
Despite being a liquid foundation, it feels heavy. Use a light hand because it can look a bit cakey.
Stays matte for the entire day with a good primer underneath, and good 6h without primer as well.

I really wanted to like it. The coverage medium to heavy. Its very long lasting in fact it is so long wearing it is kinda of difficult to remove i had to use a little scrublet to wash my face. Oh and yes i know i said it long wearing but no makeup last up to 24 hours. It seems sweat proof and water proof, But the major turn off was it broke me out like crazy spots all over my forehead and on top of my cheeks. By 2 months my skin had healed from the horrific experience. In the trash it goes.

Where is everyone finding this makeup, ever since its been reformualted with 24 hour I cant find the softflex formula anymore!!! I Loved this foundation and would love to get it again, I live in Canada. Any rec's? The 24 hour formula is seriously disappointing and no other foundation is near as great as the softflex.

One of the best drug store foundations! This has fantastic coverage, and a nice matte finish, and it lasts all day long! It is thicker and hard to blend out, I find I have to work in sections, or mix it with moisturizer, or even use a beauty blender sponge. On me personally I dont wear this foundation much, it emphasizes my dry spots way too much, but I do like using this on my clients with oily skin. My mom even using this and she loves it as well.

I have acne prone very fair combo skin and this foundation is great! Covers well, doesn't feel thick or go cakey, lasts all day.. Definitely worth the price! Only con is the bottle, I always pour too much out and you can't see how much is left.

I've been using this since it came out with the new pump bottle (used the colorstay whipped before that) and I can say that it's wonderful. I live in the tropics, and most foundations transfer quite badly in the humidity. This stays on all day, and maintains a natural finish - not oily or dry or too matte. When I'm wearing this, it just looks like I have nicer skin.
I find the colour is a perfect match for my skin, and the colour seems to be consistent throughout the colorstay range (sand beige in the whipped formula, the natural finish formula, and this formula).
You do have to make sure you're buying the right version of this for your skin - I nearly bought the normal/dry version, when I definitely need the combination/oily version.
I tend to break out very easily if I'm not wearing the right makeup (cannot wear cover girl at all) and I have not had an increase in breakouts since using the colorstay range - I think it manages to let my skin breathe, somehow.
I think I'll probably just keep using this until it's discontinued or the company puts out a different formula to try.

This foundation is good. Pros: pretty good coverage, lasts a long time (doesn't wear off), looks good on oily skin. Cons: the color is WAY darker than it appeared at the store (this is my biggest problem with it), it dries too quickly so is tough to blend, its pretty thick, and it smells like a can of paint. Overall I would say I will definitely be buying it again, but in a lighter shade. When I do, I'll be able yo blend it better and won't have to worry about using a small amount because it looks fake. Coverage is good and its a very good price!