Another winner from Sephora! I was craving a 'true' purple shade, something kinda dramatic, not just another berry masquerading as purple on the stick.. in other words, a lip where the red undertones don't overpower the blue. To achieve that with this all I need to do is to first "mask" my natural lip color with some UDPP or concealer, then apply this! I am happy with this! I love the Lip Attitude line because the colors are great and go on so smoothly!