This is a very good silver shampoo!
I have blonde, coloured hair and it easily gets yellowish, so I use silver shampoo once a week. Matrix“s shampoo is the best cheap silver shampoo (ca. 9e) I“ve tried. It“s very effective and it doesn“t make the hair lilac, like some others do. It simply takes away the yellow tones and gives a hint of silver shine.
Unfortunately it dries the hair out, like all the silver shampoos.

IT FRIED MY HAIR~!!!!!! DONT USE IT!!!!!
-i have slightly damaged hair from medical conditions and testing along with coloring but u wouldn't believe what anastesia and cat scan injection does to your hair!!! so i have been babying it since january no color no highlights and no flat iron and random blow dry. it was finally in much much better condition had no more fried ends and had finally got most of the damage cut.. well i went on vacation with my mother and forgot my shimmer lights shampoo at home that i have been using to help lighten my dirty blonde roots and blend my hair (witch works great by the way!)

so i used her purple shampoo witch was this brand i thought it might be better being matrix. How wrong i was!
IT FRIED MY HAIR~!!!!!! DONT USE IT!!!!!
i could not believe my eyes when i got out of the shower! despite deep conditioning afterword it split my hair about four or more inches up! and i wish i knew that it was the shampoo i assumed it was her blow dryer! because it was a cheapy one i never once thought of shampoo because i have never seen anything like this!!! made my hair so damaged!! everywhere! and it fell out in chunks! also extremely tangling and drying! i would sue them if i could! im serious this stuff is crap i might as well put bleach on my hair five times all over thats what it looks like! i only realized it was this shampoo indeed after making the mistake of using it again at my mothers home recently and was landed with fried ends again that i recently cut a month ago from previous damage from this same shampoo! and i now need a hair cut again! this is ridiculous! it doesn't state any where on the bottle to not use on certain hair types or be aware of damage. worst hair product i have ever used. shimmer lights is conditioning even the off brand gvp one at sallys and never has damaged my hair ever!

I had brown hair dyed blond and it was great for taking out any brassy tones and continued to keep my hair tones blond rather than yellow.

My hair is a dirty blonde and in the summer it turns to a really pretty glossy liquid gold color, but I didnt want to wait for it to lighten up again I wanted a more sun kissed blonde so I tried it. I used it twice a week and it was really pretty... the first week and a half. Now it's kinda nasty, it's a dry blonde shade with almost mousy brown and gray highlights. It looks terrible! Even my dad mentioned it! My dad doesnt notice anything. I was extreamly upset, I've used many Matrix products before and I've fallen in love with all of them. But this one I won't be using again.

This is probably one of my favorite hair product finds ever! I originally started using it when my hair was brown and I had blonde highlights throughout to brighten up the blonde when they would start to fade, and it worked great! Now my hair is pretty much all blonde and this shampoo is a lifesaver. You know when your hair starts looking dull and your itching to go drop money at the hairdressor to brighten your look back up? If you go through that this is for you. It instantly brightens everything back up and buys me more time in between my highlights. I could not live with out this stuff! It smells great and leaves my hair soft, wonderful product!!!

This product is absolutely fantastic. I recently dyed my hair about a month ago quite a platinum blonde from my dirty/dark blonde natural colour (although it hasn't been the blonde I've wanted despite the hairdressers putting a toner on it). Yesterday, I went to the salon because I wanted to get rid of the brassy/yellowy colour because I think it makes me look cheap and tacky. Anyway the hairdresser said I shouldn't spend £30 on just having a toner when I could buy some purple shampoo and use that. SO, I bought this shampoo and used it last night. Even when I washed it out and it was wet I could see a difference.
I've just woken up and seen the results and I am so happy. This is the exact blonde I have been wanting! It's completely got rid of the yellow colour on just my first go. I hardly used much. I used about a coin sixe and lathered it in and left for about 10 minutes. A lot of people are saying it leaves your hair really dry and smells bad but I completely covered my hair in conditioner and left it in for about 20 mins to make sure I had none of these problems. I honestly can't smell it and my hair is really soft. I absolutely reccommend this product. Worth the money, I wouldn't even mind paying double the price for a product like this.

Pros:
Made my grays and highlights very bright and shiny. Reduces brassiness.


Cons:
Strong fragrance that lasts for days on my hair.


Biggest Con:
Made my hair fall out by the handfuls. I had to stop using it! continued >>

This is my favorite shampoo, ever. It makes my blonde so bright, shiny, and leaves it with no brassiness. It isn't moisturizing, but it doesn't strip my hair of its moisture. It's really concentrated, so you don't have to use much. I shampoo with it at least twice a week, leaving it in for about 5 minutes. It's smells nice and clean, and I've had the same bottle for over a year and a half. I like that it is gentle, and that it doesn't have any silicones, unlike so many purple shampoos. I will repurchase this for the rest of my life and I highly recommend.

When I had blonde hair, I couldn't live without this stuff. Only thing though is it toned down some of my brassiness & not all of it. So sometimes parts of my hair was white while the other is yellow. It was still nice though.

It did dry out my hair a bit is my complaint.

It's pricey, well in my opinion anywhere else besides Cosmoprof.

I just used this shampoo last night and was VERY surprised. One wash and did exactly what the directions said to do and it worked!!
I am very happy with the results. I had very yellow brassy colored hair and the shampoo took that out and in just one wash I could tell a big change. The smell is not bad. Alot of people said it dried their hair out, I just made sure I conditioned it very good. Very happy. Love it!!