This is just a gimmic that doesn't at all work for me. The brush is huge and twisty and just makes a huge mess. Good thing I only had a sample and hadn't paid for a full tube. I tossed it out after trying it twice and getting it all over my eyelids. I do much better just going with drugstore mascara.

The bad reviews on this product do not surprise me the least. I am a sucker for interesting brushes, and that's exactly what lured me in. The first few uses, I hated it. Missed my baby lashes and didn't give me the curl i love. Put it in the back of my make up box, and when my cheap-o L'Oreal Voluminous ran out, I decided to use this for work, and was a little more impressed.
It is a moist mascara, which conditions my lashes, but I didn't get that smudging that many people complained of. The brush is fun to use, and I've learned to grasp the baby lashes a little more. Its not great for over the top falsie looking lashes, so I only use it for casual occasions when I want a more natural look.

I'm very surprised by the bad reviews on here. This mascara is perfect for me. I've tried and purchased others but I always go back to this for my everyday mascara. I haven't found any problems with running or smudging. I will continue to use as it gives me my desired effect.

It thickens and lengthens nicely, but its smudge city. My drugstore mascaras perform 10x better then this.

I really like this mascara! Some reviews say it comes off easy when wet WELL YEAH it doesn't say its waterproof or anything. The mascara wand allows you to do a butterfly effect with the eyelash which I think is great. I've recently fallen in love with a drugstore mascara (maybelline falsies) so I may not go back to this mascara for a while

It's ok. It smudges off if I sweat. I've had better drug store mascaras. The key to this mascara is to roll the brush as you apply to get the best effect. It's pretty dark. Made my lashes long and didnt clump. I just don't like how it smudges on my liD

The formula is very nice, but I have to use a different brush to apply it because both ends of the brush are huge. I get the same effect from Cover Girl Lash Blast and can use the brush that came w/ it and it's cheaper.

This mascara does what any other regular drugstore bought would do. It does give some lengthening and volume, nothing spectacular, but it does work. Overall doesn't smudge, however it does transfer a bit on my eye lids.

This mascara works fine as far as providing length and volume. However, it takes forever to dry, and inevitably smears all over my face! Plus, it's impossible to remove. Even with eye-make up remover and a quality face wash, I still wake up with raccoon eyes the next morning. Got it for $9 at Nordstrom Rack, but even at that price, I wouldn't repurchase.

I'm surprised at the bad reviews - this is my favorite non-waterproof mascara (which is why I don't use it all the time... I need waterproof in case there's a really sad ASPCA commercial on). I have thick curled lashes so I want length and separation - the formula doesn't clump on me and lengthens and then the gigantor crazy brush does the rest of the work.
It's on the final call section of the smashbox site - which means it will be discontinued shortly. I guess I'll clean off the brush and use it in another mascara and hope.