I can't even believe the negative reviews on this! I love this hair dye and have been using it for 3 years now, nothing compares! My hair is naturally a light brown almost dark blonde and I initially dyed it a dark chocolate brown for prom. It faded a bit but I hated my roots showing so I re did it, this time using the soft black. I didn't intend on keeping the color but I wasn't about to bleach my hair and then dye it back to it's originial color. I think this dye works best if you're using the darker brunette colors, but I have never tried the light dyes. I just use the soft black to touch up every couple weeks now and it's made my hair healthier and behave better. It also thickens it up and gives it a glossy sheen and literally shines like glass plus making it softer. The little conditioner packet that they put in there is to die for, as well; If Garnier made liters of it, I would snatch it right up. I have pretty healthy hair anyways that goes down to the middle of my back, but this just takes it to another level. It smells like...well hair dye, it doesn't burn my nose though like others have. I wish more came in the box because my hair is pretty thick and 1 box doesn't cut it. It is pretty cheap for how amazing it is. Especially if you get it at WalMart. It's also not as JET black as I would like it to be, it is at first but obviously it fades a little and I've been trying other black hair dyes but they just don't compare to this one. Herbashine isn't damaging or drying (at least to me!), actually makes my hair healthier, shinier, and thicker. It lasts about a month or so on my hair. I've seen other's comments on how it's darker than they orginially wanted.. I can't comment on the actuality of the 'true' color on the box, being that I WANT a darker color because my hair is black, so that's perfect for me. If you're going for a dark brunette/black I would absolutely choose this as your dye. It may fade a tiny bit faster than permanent dyes but I can deal with that; especially with all the other beneficial things that come with using this. I will not go back to another hair dye, every time I do I regret it.

I used this demi-permanent hair colour last august so that's 7 months ago...and it just absolutely ruined my hair >:( gave me horrible frizz, which I have not been able to get rid of, though I have not coloured it since. As another reviewer noted, the colour does not fade out from the bottom portion of the hair - my hair is still red from the ears down. I dyed it mahogany brown...the brown faded out completely, and now I just have this cheap, brassy red look in my ends. When I called the company to inquire about fixing the problem, I found the customer help person disinterested to the point of being rude. Their only solution was that I should use more of their crappy hair dye to fix the problem :/

For a product that has a low amount of ammonia, it still smells horrid. The formula was difficult to work with - rather drippy - and it was difficult to apply well. Came with cheap, awful gloves. And the colour came out far darker than the image on the side of the box. Spare yourself the agony of permanently ruining your hair, and find a better brand! PLUS Garnier tests on animals, as I have since found out. :( continued >>

First off, I have bought this product about three times, in various colors for my medium brown hair dyed lighter with permanent dye this fall. I LOVE the way it makes my hair feel, and I love I found it on sale all three times. However, I find it didn't completely cover my slight amount of grays (whites?) and although the reddish undertones lasted, i still saw a root line. But, for 3 or 4 dollars, it makes your hair feel fantastic, like a clear glaze. It gave my hair lots of body and eased some of the kinks from my erstwhile wiry strands. I did like that, but maybe it was the hair mask/conditioner that did that instead:)

I have an awful feeling this might be discontinued, as I can't get in anywhere except eBay and I'm down to my last two. I've been using this for years in various colours, and I love it. Like it says on the box it lasts about six weeks, so it starts to fade out before you get really noticeable roots. I've used Red Mahogany, Plum, the chocolate brown I can't remember the name of...all round a great dye system that actually feels like it does my hair some good. I love this and hope they are just rebranding or something!

Finally--a non-permanent color that will cover my grays! Since I started using this product, I have saved a TON of money by not having to go the salon to have my hair colored. Salon color was lasting three weeks, but I was stretching it to four (ugh). HerbaShine lasts only two weeks, but it is so inexpensive that it still saves me a boatload of money over going to the salon. I have fairly dark brown hair, but I use shade #630, Light Golden Brown (aka Golden Teak), apply only to my gray roots, leave it on for 25-30 minutes, and my gray is blended away beautifully. (Last time I used it, I put just a touch on the surface of my hair for the last five minutes, just to calm down my frizzies. That seemed to work well, too.) What a godsend! Runs rings around Clairol Natural Instincts, which did NOTHING to cover my gray, even when I left it on 30 minutes. My only complaint is that so much product is wasted--I wish it came in a smaller size--but at $7 a pop, that's not much of a complaint.

I used the shade Coke and Rum, I don't know the actual name. On the box it looked to be a brown with a slight reddish tint and after I dyed it it came out exactly as the box said it would! I slept with it still damp that night and when I woke up my pillow case was ruined, it had bled all over the pillow case and into the pillow itself. So that day I shampooed it really well and dried it completely before going to bed, the next morning I find that it had bled onto another pillow case just from a small amount of sweat the night before. It was not as bad as the first night but still ruined the case. Overall the color was nice and very pretty and nicely priced but the bleeding was very disappointing. I would buy this product again but I would stay clear of the colors containing any red pigment.

firstly, OMG I LOVE THIS PRODUCT!!!!!!!!!!!!! I use it in dark natural brown and it comes up a really beautiful, rich, very dark shade of brown. Whenever i use this, it's glossy, it smells great, is easy to use (no drips) and gives great colour. It's perfect to enhance your natural colour! I basically used it because i'd previously used sun-in on the ends of my naturally dark hair for a kind of subtle ombre look, but after a while it started to get brassy and i got bored of it anyway, so i tried Herbashine and now it's all i use!! Defs recommend <3 continued >>

I have naturally ashy dirty blonde hair, and used Sun-In in it a few years ago, which led to horrible roots and my need to dye it to a golden medium blonde. I wanted to do a big change to my hair and dye it red brown. I chose the shade 565 in Medium Auburn Brown. Good thing my mom read the directions, because this specific shade needed to be left in an extra five minutes to achieve maximum coverage. The color came out exactly how I wanted where it applied, but in other parts the dye didn't even take to my hair! It left parts blonde! So then I tried to re-dye the areas where the color didn't come out right and it was okay...until I used a straightener. I ran the straightener down my hair and it literally took all the pigment out of one-inch sections, so it made my hair look like a red and blonde ZEBRA. I was infuriated. I am going to wash my hair like crazy and get this color out so I can permanently dye it this color. Not buying this ever again.

I gave it a two because it covered most of my hair well, and the color was accurate, but it lost three because its inability to dye parts of my hair and staying issues. I know its only semi-permanent, but seriously? A STRAIGHTENER?

Well, I just used the soft black color and my hair is a medium brown colour naturally. The price didn't bother me too much, I saw several that were more expensive. After dying, it looks great, it doesn't feel like it's done too much damage to my hair, (I've never dyed it before until today) although I do feel a slight difference from my usual silkiness. The color does look relatively natural compared to other bottle blacks I've seen. I'm just hoping it fades within a good time span!

This did nothing to my hair but made it darker. This was my first hair dye so my hair was virgin. I bought a very light brown colour and left it on abit longer but it didn't make a difference. Would not recommend.