This is probably my all-time favorite eyeliner. It lasts ALL DAY on the water line which is incredible. It is a bit of a pain in the butt to remove. I use Purpose cleanser on my face and that gets some of it off but I'll also have to spend a good minute or so wiping away the rest with a cotton pad soaked in eye MU remover.
It's a little messy to apply because the texture is so creamy but after that it hardly budges throughout the day. I have the carbon black color which is exactly how it sounds- really freakin' black but I love it for smokey eyes and the rubber tip is nice for smudging though I haven't gotten it to totally work for me. I usually smudge it out with a pencil brush. I'm definitely going to look at more of the colors. For the price this really is an incredible eyeliner!

This is very black which is great. It goes on smoothly which is great. It's a bit fat at the tip which makes it harder to apply neatly. What is absolutely horrible about this product is that there's hardly any product in it. I just bought it, used it once, and realized that after a handful more uses it'll probably be gone. Will not repurchase due to this.

What an interesting product. I have this in brown and gray. Let me just start off by saying I would NOT recommend this product for beginners.

Shade- Both are pretty dark versions of brown and gray. I was looking for something that was more of a typical brown or gray, but these are pretty dark. Very...intense!

Application/Texture- Very messy because the texture is sooo soft. While the soft texture prevents tugging, it is also the product's main flaw- one little mistake and your liner is ruined! Almost every time I use this I get product all over my fingers/hands. Also, it is very hard to control- the texture is not good for winged liner. If you have shaky hands, this liner is not for you. On the upper lash line, this eyeliner doesn't look like anything special either. Also, the smudger that comes with it is the worst smudger I've ever seen. It basically might as well not be there.

Lasting Power- this is why I even gave the product 3 stars. I have extremely watery eyes with contacts, have tried SO many eyeliners on the waterline, and basically none have stayed longer than a few hours with so much fading. But when I put this eyeliner on my waterline, it does not fade, it does not smear, it does not go away. It stays perfect, for I'd say, 6-7 hours with veryyy slight fading. The only reason to touch it up at all is if you're a perfectionist. It is a hassle to get off with makeup remover, but who cares?? I'd use this just for my waterline and nothing else and be happy!

The reason why I wouldn't repurchase is because I hope to find an eyeliner that stays put on my eyeliner and doesn't apply weird or is difficult to apply. Hopefully the 24/7 Urban Decay eyeliners will meet my expectations for this! My search for a better pencil eyeliner continues!

MakeupAlley, you ladies failed me! :( I don't understand the glory behind this eye pencil at all. I love that it goes on sooo smoothly, unlike any other eye pencil and that it's intense black with no spark however, it smears and can get a bit messy! That is a failed eyeliner product, the whole point is to glide on smooth and last, stay put. The worst scenario we can get is messy, raccoon eyes and that is exactly what is happening with this eyeliner. It is because it glides on so smooth due to its softness, that it results in a messy eyeliner. Also, you'll be sharpening it many times since it's too soft that you'll be using it excessively. don't bother buying it. NEXT!

I wanted to like this liner pretty badly, but am somewhat dissapointed. I love how easily it glides on, but before it dries, it can make quite a mess, with fallout, or smearing. I have never had such a mess all over my fingers, lids above and below my eye as I get with this. I tighlined with this as I usually do and my eyes were watering for quite some time afterwards. (hours) I usually don't have that problem with pencils. It also "spilled" into my eye and attached to my contact causing a blurred spot. I try to be fair when rating products, and will use it for a few days in a row, take time off and use it again so that I get a good idea how the makeup works. This one had the same results every time. The pigmentation is perfect, and it blends easily. The formulation needs something so it dries quicker... something, just can't put my finger on it. I will be going back to my Physicians Formula kohl kajal pencils as my daily go to.

I have tried this all week, it goes on too smoothly, almost smears itself onto my eyes. I think it could be a great product if it werent so "touchy". It just messes up and sometimes the point falls off when I am applying it so I have to sharpen it, also it doesnt seem to sharpen very well, about half the pencil was gone before it actually sharpened enough to a usable point. I think this pencil sucks! Either eyeliners are too soft or too hard. I can't find a decent one.

This eyeliner is amazing! I have absolutely no complaints with it. The pigmentation is amazing! It is the perfect intense black and it glides on so smoothly! The lasting power on this is also really good.

Definitely will be repurchasing! :)

I usually switch around brands when buying pencil eyeliners, but this might be my new HG! It's super dark, creamy, and glides on to my waterline. LOVE IT. To add to it's incredibleness...it lasted a really long time! It seriously blows all other drugstore pencil eyeliners out of the water.
The only con (as many reviewers have already pointed out) - the packaging. A self sharpening version of this would be beyond compare.
The pros significantly outweigh the cons for me, and I will continue to repurchase!

Love this eyeliner! I have been using it for years now! It is SUPER black and I love that it glides on my waterline without a problem! It stays pretty much all day, it does come off the edges of my waterline after a few hours...but that isn't a big deal to me. It has never smudged or flaked on me. The only thing I hate about it is, almost everytime I use it, I have to sharpen it. Plus, it does waste product when sharpening it, but that doesn't overcome my love for this liner! I will keep buying this for forever! High recommended! <3 continued >>

Here's the deal with this eyeliner: It's amazing. It lines the bottom rim perfectly and can look completely natural or smoldering sexy. The thing is, the pencil can get really messed up with the wrong sharpener. Tired of wasting money, I switched to the Urban Decay 24/7 but it was the same story. Buy the Urban Decay Sharpener and use that with the L'oreal pencil. Just sharpen slowly. The trouble is worth it. This is my fave liner of all time.