I....am crazy on the fence with this fragrance. I actually like the fruity, generic smells of most perfumes.

This one isn't.

It smells almost masculine, not particularly strong, but certainly masculine. After the dry down, it smells of a creamy, buttery cinnamon which...is particularly odd. I smell my wrist and I'm left confused.

Unlike Katy Perry's Purr (which I adored upon first spray) or Betsey Johnson's perfume (which I am almost repulsed by) this is smack dab in the center of the spectrum. Not severe hatred, or adoration...rather, curiosity. Not here, nor there. But somewhere.

I'm still on the fence, but I do wear this. I wish it were more like it's predecessors, Love Kills Slowly and Born Wild though. I'm not a fan of anything that strays TOO far from the fruity, sparkling fragrances.

Everyone on the reviews I've been reading has a different take on this perfume. This lady I work with wears this perfume & I loved the way it smelled on her. I didn't even realize it was the same perfume that I've had for about 3 years sitting on my dresser, until she told me she wears this. This perfume smells totally different on me, than on her. I still liked it on me, but it's just a different smell. The lasting power could be improved. I also have Ed Hardy's love kills slowly perfume, & I'm so in love with that one. It smells amazing on me. So, if you didn't like this perfume for whatever reason, try love kills slowly...I think it's better & it gives that "wow" factor, which this one did not. Overall, this isn't the most amazing, noticeable perfume. But, it still smells good & is very casual. I don't think I would buy this again though. continued >>

Like a few other reviewers, this is something that I might pretend to "forget" what I am wearing if someone asked. I think it's the Jersey Shore/DB-bonanza that the tattoo community associates with the ED Hardy brand. But, at the same time, if I like something, I'm gonna wear it, gosh darn it. I get SO MANY compliments on this. Fruits and most florals smell TERRIBLE on me, but this has enough spice to make it work with my chemistry. It just smells sunny and clean, nothing like the other ED Farty scents. It's also becoming harder to find, but you can get some great deals online.

If anyone asks me what I'm wearing I would never admit that I'm wearing Ed Hardy because of the image associated with the brand, but this fragrance is beautiful. On my skin it opens up fresh and fruity and dries down with an almost soapy scent. The scent is subtle but long lasting and clean smelling. The bottle IMO is hideously ugly, but that won't deter me from keeping this in constant rotation in my collection.

Honestly I was quite disappointed with this fragrance! So much in fact I returned it after using it for a week. The bottle was a little too cartoony for my tastes, but that is a major part of the Ed Hardy empire, and personal tase! The smell itself is alright - an interesting balance between sensual, feminine and slightly masculine. But it just did not stay on for me, using two squirts I could not smell it an hour later at all! Would not repurchase and glad I was able to get a refund, and trade it in for another bottle of Vera Wang Princess!

I don't care what the brand is. When it comes to fragrances, if it smells good, that is ALL THAT MATTERS.
This stuff smells heavenly, that's all. The word that comes to mind (for the olfactory-to-literary type) is Sensual.

It's a very strong scent (lol pungent... with real panther bits).

Right. So, ultimately, there's no sense in reading a review to find the right perfume.

You have to try it (and no, sampling it in store is not enough, you have to walk around for a day or two with it on and see how you feel). Perfumes do NOT smell the same on everyone, and the way they make you feel is such a major element to whether it's right for you. Most days, I feel this perfume "suits" me (and some days I don't!). So, you know... when everything's said and done, reading perfume reviews is kind of useless.

Oh the bottle's pretty too; I like the geisha design and the cream/gold color scheme. It's also kind of heavy (which is a negative bc why a heavy bottle, but also a positive... I feel like heavier items these days can sometimes connote higher quality).

*Also -- someone below me compared the smell of this to "Unforgivable" (Sean John). I wouldn't say they smell alike but they do weirdly remind me of eachother.

I loooove this perfume! It's smells absolutely amazing on me and lasts ALL day and even til the next day. I asked for it on Christmas and got the gift set, then I went out and bought another bottle when i was halfway through the first one so I would never be without it. I could wear it everyday and on special occassions. I honestly feel like it's my signature scent than everyone can link to me. It smells soooo clean and fresh but still has notes of exotic flowers that linger on your skin and clothes so nicely, definitely not strong but i dont know why it lasts so long on me :) I would repurchase again and again until I find another one I like....which I haven't for almost 3 years!!!

I didn't buy this exact product or the product at all. My brothers girlfriend however picked up love & luck for men by accident not knowing it was a mens cologne. It comes in a similar bottle but blue. The scent smells a little spicy and we had no clue it was a mens cologne till I was near a man who happened to be wearing it. I must say that this scent could by a unisex fragrance. I think it smells sexy and is more of a female fragrance than a males. I don't know if it is the same for all male ed hardy products but the oils in this cologne are way better than that of the ed hardys female products. This cologne lasted on me for the whole day and then some the next day. It smells amazing i recommend it for girls! continued >>

I like this scent. I reminds me of Pac Sun's Tilt. But like that one, this just doesn't last.

I am obsessed with Ed Hardy. I'm an Ed Hardy freak, to put it simply, haha. I just looooove their stuff! I've been wanting to try their perfume for a while, because if I liked it, it would be a bonus to have the awesome bottle sitting on my dresser.:) Well, it seems that you can get the women's Ed Hardy perfume gift sets at Ulta, but you can only actually spray the men's Ed Hardy perfume. I went to Sephora recently, and saw that you could spray this one on. I've read good reviews before for it here on MUA, so sprayed some on. Well, to me, it was nothing special. I didn't really enjoy it, but didn't hate it either. On me, it was just a middle-of-the-road, unoriginal scent that wasn't really my style. Maybe it would smell better on other people, but it didn't work for me. Oh well! Since perfumes smell different on everyone, you could definitely get a better experience from this than I did. So, I'm not trying to discourage you from buying it, but I'm not highly recommending it either. Sooo...*scratches head*...have a happy new year!:)