I have extremely fair skin and burn quite easily. A few weeks ago I went tubing on the river and came back in pain from the sunburn I got. I was completely miserable. For my recent camping trip I decided to get a decent sunblock so I wouldn't go through the same misery. The Body Shop is my absolute favorite store and I noticed this sunblock there and decided to give it a shot. To my surprise I did not get even the slightest burn after spending 4 long days in the sun, and I live in Texas where the sun is always blazing down on you. I came home with a nice dark tan, which is something I'm not used to. I took one point off because it was a bit runny and if you aren't careful, more will come out of the tube than necessary. Other than that, it is excellent and smells great. It's my new hero! And I forgot to mention it has shea butter and aloe, which makes it all the better.