I guess the fact that I've been continually buying this mascara for years speaks for itself. I don't know if I'd say it enhances your eye colour, but it's a nice colour and thickens/lengthens nicely. I use the waterproof one and it lasts a lot longer than most other waterproofs I've tried.

This was an alright product. I have blonde eyelashes, so I tend to be more picky when it comes to mascaras. This turned out to be a sparkly gray mascara (with one coat) with no "eye-popping" qualities, at least not to me. However, it thickened more than I expected, and I thought it would just be a basic mascara. However, I did have to use my eyelash comb to separate my lashes pretty thoroughly. Also, after a few hours, the mascara wore out at the top and was less gray.

Overall: a good casual mascara only meant to be worn if an eyelash comb is available and if only for around 4 hours

-doesn't sting my eyes
-coats nicly, doesn't clump

I honestly don't notice this looking blue on my lashes at all, nor do I notice any "brightening" effects to my blue eyes, but this is a really good basic mascara - thickening more than lengthening, stays in place all day. I'm on my second tube of this for everyday wear.

I'm really surprised that the reviews for this aren't more favorable. I've tried a good number of mascaras and this is in my top two. It doesn't clump, gives nice volume and length, has a beautiful subtle color, and has a great applicator. It also didn't dry out like I've have some mascaras do. If you're looking for very obvious color, then keep looking. If you're looking for a good-quality mascara with some very subtle colored shimmer, then definitely give this a try! I also loved the ease with which I can get it off at night. I've had some mascaras that just wouldn't come off until I'd gone over my eyes with remover a dozen times. I would definitely recommend this!

Love, love, love it! This is a shimmery gunmetal blue colour which enhances my already blue grey eyes. It darkens my lashes just enough for them to be noticeable (my eyes look silly in black mascara). This is a good product for those who don't want dramatic lashes. The wand allows for perfect application and the formula doesn't clump. I normally am a complainer of mascaras, but have nothing to complain about in this review. However, if this is purchased in 'waterproof' you'll have a heck of a time getting it off. Thankfully, this review is for the non-waterproof formula which does not smudge or flake (Cover Girl's Lash Blast flakes though). I will be letting Cover Girl know I am thrilled with this product so they continue to please happy customers like myself.

EDIT: This mascara dried out so fast and ended up becoming clumpy. I added a couple drops of olive oil (yeah, that was stupid) and ruined the texture of the formula so now it's even more useless.

Ugh, I didn't like this mascara very much. Down below, I see some awesome reviews on it and am sorry to be the one to disagree with the pack. I have brown eyes but I got this one because I didn't like the color Covergirl assigned for brown eyes. They told me I should wear a disgusting brown-gold-camo brown type of color on my lashes. Hell no. I got the blue one and I was not happy. It did not give my lashes the results I was hoping to get. This mascara deposited too much product on my lashes, giving me too much volume. Also, the product has no lengthening quality to it, so I was stuck with short, fat lashes. Not attractive. It also hardened my lashes. It has an okay price of $7, so at least it wasn't a regrettable waste of money. I hate to be the party pooper here- I just really didn't like the product.

So let me preface this by saying that I purchased this product for the colour, which was disappointingly, nothing special. Smeared on a tissue, it is black with blue hints and silver glitter, very pretty. But on my eyes, all you see is black. It doesn't really volumized or lengthen. You might like this if you are looking for a softer version of the black define-a-lash, that is not brown.

I picked this up at the Grocery Store because I was looking for a nice coloured mascara and I'd heard such great things about Cover Girl products. Man was I disappointed. So I'll break it down into my usual pro's and cons.

Pros: The package is nice.

Cons: The product inside the package was so hard and dry that it took forever just to get any product on the mascara wand. When I did eventually get product on my lashes it was practically non existant. For what I paid it was such a rip off. Don't bother purchasing find another coloured mascara.

Ok, well what can i say... I LOVE THIS MASCARA! :D (Just so you know i have the waterproof kind, the best way i find to get it off.... CONDITIONER :D it doesnt sting your eyes, and gets it off wonderfully) Some people here say that it doesn't look blue, well to me it looks perfectly blue, not too noticeable and not too ordinary. I've had friends ask about the blue on my eyelashes and they say it looks great and it really does bring out my eyes. When i put it on and step back you can actually tell that my eyes are in fact blue :)) my friends notice my eyes, and one of my close friends always looks at my eyes and says "I LOVE your eyes :D they are soo pretty, the blue is amazing!" and thats when i wear this mascara :D Before i used this my eyes looks dull, and almost brown, which is crazy since now my eyes look like an ocean (blue and gray, and the colors move like water :D) I have very different eyes, and one time my friend actually stared into them for like 2 minutes and said "WHOA! Your eye color just changed/moved!" and i was like what??? So i went home and looked at it, it indeed moves :D It looks like an ocean :D Well anyway enough about my eyes, I am in LOVE with this product and am already on my second tube. I dont think i'll be going back to any other mascara lol as this one is perfect in, or actually to word that better, on, my eyes :D