39%
would repurchase
3.8/5
package quality

price range

Reviews

Reviews


4.0
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9 years ago

I picked this up at Big Lots in the color 7 Dark Blonde Natural. I paid $4.50. My hair is bleached light blonde and I wanted to go back to my natural color. I mixed this up and slapped it on...

About reviewer (53 reviews)

Age44-55

SkinCombination, Fair, Neutral

HairBlond, Curly, Fine

EyesGray



2.0
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10 years ago

so my hubby has been wanting me to go red.So i went to my local store and picked up loreal 10 minutes in the shade light alburn. looking at the results on the box for dark brown i was in love with...

About reviewer (1 reviews)

Age25-29

SkinCombination, Olive

HairBrown

EyesBrown


5.0
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12 years ago

I really like this product. I have dark brown hair naturally and use the light golden brown. If you have a lot of grey I would leave it on for an extra five minutes or so. Color turns out a little...

About reviewer (1 reviews)

Age25-29

SkinAcne-prone, Fair

HairBrunette

EyesHazel


5.0
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12 years ago

first time dying my hair today, i thought it was interesting that the box pretty much guaranteed your hair would be softer, i didn't believe it because i am only 14 yet my hair is so dry, damaged...

About reviewer (33 reviews)

AgeUnder 18

SkinNormal, Tan, Warm

HairBlond, Wavy, Medium

EyesBrown


1.0
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12 years ago

Like a few of the reviews below, I spotted the lovely shade Light Auburn and decided to go for it (Shoppers was out of my HG Feria Copper Shimmer #74). Dear god. My hair is BLACK BURGANDY. I'm a...

About reviewer (18 reviews)

Age19-24

SkinCombination, Fair, Neutral

HairBlond, Straight, Fine

EyesBlue


4.0
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13 years ago

I used this color in natural black on the recommendation of a friend. It was the first time I colored my hair myself, wanting to see if I could save on the $100 my salon charges. I found it super...

About reviewer (2 reviews)

Age44-55

SkinNormal, Fair

HairBrunette

EyesGreen


1.0
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13 years ago

Waste of time. Very drying. Doesn't cover gray/white. Color is VERY dull. Just terrible.

About reviewer (62 reviews)

Age44-55

SkinCombination, Other, Cool

HairBrunette, Curly, Fine

EyesHazel


2.0
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from

13 years ago

Great idea - L'Oreal hair color that takes only 10 minutes to apply - but unfortunately it didn't work on my hair. It didn't cover my grays at all and didn't change my hair color much - not worth...

About reviewer (3 reviews)

Age44-55

SkinCombination

HairBlond

EyesBlue


1.0
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from

13 years ago

This product was dreadful! My hair was light-medium warm brown before, but I had an urge to go red. So I tried this in light auburn, thinking it would brighten things up a bit. Ugh. Dark,...

About reviewer (5 reviews)

Age25-29

SkinOther, Other

HairOther

EyesOther


1.0
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13 years ago

My hair really turns light blonde during the summer. I travel for work and cannot always find a quality salon to upkeep my color so I decided to revisit my younger years with a quick box die. ...

About reviewer (9 reviews)

Age25-29

SkinAcne-prone, Fair, Neutral

HairBrown, Straight, Fine

EyesHazel


5.0
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13 years ago

For six bucks, I had to give it a try. I had dyed my hair black last winter and my hair is naturally dark brown with reddish highlights. I decided to stop coloring my hair black, but the...

About reviewer (64 reviews)

Age30-35

SkinOther, Medium

HairBrown

EyesBrown


4.0
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13 years ago

I used Excellence To Go 10 minute creme colorant, #9 Light Natural Blonde to cover/color my gray roots. Money's really tight and I really agonized over whether or not to go get my hair done and...

About reviewer (1 reviews)

Age56 & Over

SkinDry, Medium, Neutral

HairBlond, Straight, Fine

EyesHazel


5.0
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13 years ago

I used this in Dark Blonde and loved it! My hair is naturally medium brown so with the wrong dark blonde dye my hair can go too warm and reddish. This dye gave me a nice, neutral dark blonde...

About reviewer (9 reviews)

Age19-24

SkinNormal, Medium, Neutral

HairBrunette, Wavy, Medium

EyesBlue


5.0
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13 years ago

I'm shocked by the bad reviews. I have been trying to get my hair medium auburn for a month now (10 dye jobs including a trip to the salon) and nothing has worked. All the dyes have turned into a...

About reviewer (61 reviews)

Age25-29

SkinDry, Fair, Cool

HairBlond, Straight, Medium

EyesHazel


1.0
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from

14 years ago

THIS STUFF IS AWFUL!! Why oh why didn't I read these reviews first!!!!! I usually use Feria in a copper color and get sooo many compliments. It seemed to be frying my hair a bit so I wanted to...

About reviewer (2 reviews)

Age36-43

SkinAcne-prone

HairBrown

EyesHazel


1.0
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14 years ago

Just tried this in Medium Ash Brown (5A) and it turned my hair almost black. This is a terrible product and not something I would have expected from L'Oreal, since their regular Excellence Cream...

About reviewer (10 reviews)

Age19-24

SkinCombination, Fair, Warm

HairBrunette, Straight, Fine

EyesBlue


2.0
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14 years ago

This is not the same as Excellence. I used 6N in Excellence so I tried the 6 in this, and it is much darker with none of the warmth of the 6N. I am very disappointed in this color. I can only...

About reviewer (1 reviews)

Age30-35

SkinSensitive, Fair

HairBrown

EyesBlue


5.0
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14 years ago

This one is great! Gives excellent, lively, healthy colour. Does not damage hair at all. I cannot fathom why it has got so bad reviews.

About reviewer (6 reviews)

Age30-35

SkinAcne-prone

HairBrunette

EyesHazel


1.0
Created with Sketch.

14 years ago

This dye (used it only once...!!) made my hair to break off severely and I've got frizzy pieces all over !! My hair feels very, very dry and looks like straw !! What a nightmare ! Will NEVER use...

About reviewer (5 reviews)

Age44-55

SkinSensitive, Fair, Not Sure

HairBlond, Other, Other

EyesBlue


2.0
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14 years ago

In Europe this is called Exell10 and is a 10 min version of exellence creme by loreal. I love Loreals haircolors and in both beautyshools that I have been in we have worked with the Loreal...

About reviewer (266 reviews)

Age30-35

SkinOily, Fair-Medium, Cool

HairBrunette, Straight, Fine

EyesGreen