My CHI finally went and I was in the market for a new iron. I wasn't even considering this until a fellow MAUer posted a code that brought the price down to $85 on Folica. I have coarse curly "ethnic" hair. This gets my hair straight in less time than the CHI, leaves my hair with body, and I like that it has temperature control. It's a step above the CHI but I don't think I'd be so impressed had I paid full price.

I bought this when it first came out. It doesn't have a swivel cord, it snags... a ton. Which is what it specifically advertises that it does not do. I have it set all the way to 450 and go over a piece multiple times and I'm lucky if it does anything. An hour later my hair looks like it did before I straightened. I feel like it has lost it's power over time. I have the 2in sedu which is broken and held together with electrical tape and it works better then the revolution. Blah.

The Sedu Revolution is no better than my Solia. They both get the job done with great results. The only difference is Solia is cheaper which makes more economical for me.

It's an okay flat iron. I've used it now for about 9 months, and I get no hair damage from almost daily use with it. It doesn't pull at or snag the hair at all. It's very easy to use and handle for a variety of styles.

I will start this off by repeating what just about everyone else has said so far. I have tried CHI, FHI, Solano, Babyliss, and GHD. I work at a store that carries these products and my sister and mother have gone through the GHD and the CHI.. after re-purchasing most products 2 or 3 times after a year or less.. my sister and mother as well as myself got super frustrated. I came across a review on another website for the Sedu Revolution (not the original) and it had beat out CHI and GHD in ratings for the year prior. I am happy to say every female in my family owns one and has had no complaints. It is incredibly sturdy ( I like it when irons have a bit of weight to them, they seem more durable and your getting what you pay for). My hair is super shiny and it stays shiny and frizz free all day, I really have not seen damage to my hair either. Also the thickness is perfect I have pretty long hair now and the one inch still works fine! I love my Sedu and I will repurchase!! :)

I bought it yesterday and used it this morning, i was skeptical at first and i read some reviews and this sounds like a great iron. It is soooo nice and all it takes is one pass through my hair and its straight and shiny! Think of a butter knife slicing through warm butter, that is how smooth the glide was through my hair.
I have tried every drugstore brand flat iron, i have tried CHI and the CHI Turbo, i have a Le Angelique, HerStyler, and a GHD and none have satisfied me quite like the Sedu. I got it on sale for $139.95 with a 20% off coupon. If you have the $$ i def would reccomend this iron.

I have been flat ironing my hair regularly for the past 9 years. In that span I have owned several flat iron brands. The CHI was my favorite---until I realized their quality was beginning to lack in the last few years. I have owned 4 CHI's. My first CHI was the only one that lasted more than a year before having some sort of electrical short. I thought I was being to rough with them, or using them too often. So I continued to buy CHI's throughout the years, because they worked better than other brands I would try out in between my CHI purchases.
The last CHI I bought was maybe 3 years ago, and I had it less than a year before the electrical issues started. I made sure I was ultra gentle with the cord, never wrapping it around the iron, never pulling it out of the outlet, or forgetting to turn it off after use. But it didn't matter. It still shorted out. So I started to research different flat iron brands. Back in the day, CHI was top-of-the-line when it came to ceramic flat iron technology. Nowadays, ceramic flat irons can be bought anywhere, for half the price of a CHI.
So, I began to research different flat irons after my final CHI gave out. SEDU was a brand that kept popping up in my search. So I decided to take the hit in my wallet, and I bought one. BEST HAIR TOOL PURCHASE EVER. PERIOD.
I have had my SEDU for 2 years now. No electrical issues, and it makes my hair shinier than my CHI's ever did. I think I paid $40 more than what the CHI equivalent would have cost. However I actually saved money because I am sure I would have needed another CHI by now. The only other flat iron I would consider purchasing would be the 2-inch SEDU because my hair is much longer now than it was 2 years ago.

I am sorry to say but the reason the rating is so low for this product, is that most of you are getting this review mixed up with the Sedu original model. I got the orignal model and despite its design flaws, I exchanged it for the revolution which I will get this week. It will have a swivel cord and will be rounded and everything...and I have every faith it will be the most amazing flat iron I will ever use. As the original was just that, minus its design flaws. But dont worry, just to make sure, I will update. And yes I would and have repurchased.
it is great!!! and the best thing? gets your hair much much straighter at a LOWER temp. With FHI, I needed 365 degrees, with this only 340! if you dont use sedu at right temp, the result will look really bad, so finding your temp is key, but overall, saving 25 degrees on my hair is always a good thing!!...yes and one more thing..it smells pleasant as opposed to the fhi, which smelled a little like burning (though it did NOT burn the hair)..but sedu must have something in it to make it smell more pleasant to use...
Correction Update: okay, so it takes the exact same temperature (around 365) as the fhi, it turns out and I am also lowering the rating because of the durability as it seems cheap and will definatly not last as long as the fhi did...it seems really delicate, and I am not just talking the plates but the whole straightener.

When my 3 year old Remington Wet 2 Straight started to pull, and snag on my hair I decided it was time for a new flat iron.
After weeks of researching I had my heart set on a GHD. But I just couldn't give in to spending THAT much money on a flat Iron. So I settled for a Sedu 1'. Folica.com claimed it was the number 1 flat iron, and the reviews were fantastic, so I bought one. When I first took it out of the packaging I was disappointed, it was cheap looking.
When I started using it I was soo devastated. I wanted to LOVE the product, but I can't. It fried and pulled my hair worse then my old straightener. It left my hair poofy, and frizzy. I could hear it scrape and fry my hair. The only reason it gets 2 starts is because it DID straighten my hair, and left it soft feeling.But at the same time it feels gross, dead and fried.I was expecting way more out of it.
I will definitely be saving my money and buying a GHD

I gave this 2 because it straightens, but don't bother with this iron unless you've got extremely coarse hair; you will definitely be doing yourself some very unnecessary damage otherwise.
I recently bought and subsequently returned this from Folica when my 6 yr old Chi Turbo finally broke. I've used a lot of high end flat irons (I'm a licensed cosmetologist), and since I had liked the design of this one's plates and Sedu irons are supposed to be decent, I went for it. Unfortunately, this iron--even at a low heat--damaged my hair. This wasn't due to user default--i know how to do my hair, and while I'll admit I've got chemically damaged hair,I knew this going in--it's why I had the iron down to 200. The plates on this thing are horrible; though they managed to suitably "smooth" and flatten down my hair, I could actually hear and feel them "smoothing" and "flattening" the whole way through! I had to turn it up to see if this was the problem, but no, this iron just sucks. It's true that your hair may be smooth and flat after you use this, but the damage will be such (especially if you've got a bleached section like I do) that you will be required to use an iron again and again, compounding the problem, as your hair will become damaged and frizzy (my hair was was not the "frizzy" type before this iron, but trust me--it sure as hell is now). A decent ironing should last for a week, or most likely sooner depending on when you wash your hair. With this one you'll eventually end up doing it everyday. Plus, the curls this thing made weren't any nicer than the Hai I exchanged it for--it also cost 2x more than a HAi.

This flat iron is amazing!! I have natural, unprocessed, 4a/b, fine hair. I only have to pass this iron through once at 340 degrees to get my hair straight! My hair doesn't revert easily in the rain, either! The best thing is that there is no burnt flat iron smell in my hair after using this! No damage either! I LOVE my Sedu Revolution!

bought this when it first came out 1 1/2 years ago or so and returned it. i bought it before i was willing to succumb to the high price of the GHD. glad i returned it and went with the GHD. the sedu revolution is a decent iron but it doesn't even come close to the GHD.

I have used an original 1 inch chi since December of 2008, it quit working in January of 2010, so I figured it was time to get another. I always assumed I would purchase another chi, until I delved deeper into researching flat irons and came across Sedu on folica.com. After watching youtube videos, and researching countless reviews, I took the plunge and purchased. I have very unique hair. I am German and Native American ethnically, and my hair is EXTREMELY thick. As well as having a TON of hair, each individual strand of hair is wiry and course. I chose this particular model over the other Sedu flat iron because it is shaped exactly like the chi, and you can curl with it due to the rounded sides. This flat iron is fabulous and does exactly what I'd hope for. It's fast and leaves my hair noticeably more shiny than the chi ever did. I also like the fact you can change the temp, although I have it turned all the way up by choice. I would recommend this if you are looking for a very good quality flat iron that is very versatile.

I bought a Sedu Revolution about 8 months ago and wasn't all that impressed. It snagged my hair a lot considering the reputation and price, and the plates were so smooth that there was no grip for my hair, meaning that I had to go over some of my more stubborn sections up to five times.
I lost my Sedu while traveling and bought a cheap replacement from Walmart since I'd wasted money on buying (and losing) the Sedu. Well, if I thought the Sedu pulled hair, my new iron brought pain and breakage to a whole new level. A few weeks ago, I couldn't take it any more and I went to find a nice flat iron again.
I remembered CHI irons making my hair very dry, so I decided to go with a Sedu again, figuring I would return it if it didn't impress me once again.
I'm not sure what happened, as I'm pretty sure I bought the same model/generation I did before, but this second flat iron is AMAZING.
It leaves my coarse, frizzy, unevenly-wavy hair poker straight and very smooth and shiny. The power button and temperature dial are located inside where you won't hit it or move it while straightening, and it has a swivel cord that isn't all stiff and coiled. It also gets very, very hot (450 degrees).
Other special features include the hairstyling DVD, mini flat iron, and travel/storage case. It also has roundish edges in case you want to flip your ends in or out.
I wish it did have an auto-off button, though those often create issues when you travel overseas anyway due to the outlets.
Though I might have ended up wasting quite a bit of money on flat irons over the last year, I have to say I'm very happy where I ended up - with a Sedu that makes my hair look and feel better than ever!
I gave this 4 lippies only because I think it's odd that the first one I got was so bad. The products should be consistent, especially at that price point.

I love this flat iron. For reference I have owned and used the original sedu as well as the chi nano. This has a temperature control dial so I can pick the lowest temp that straightens my hair efficiently without excess damage. It warms up quickly and does not snag. I find that it will easily straighten my course indian hair in one pass. It leaves my hair ridiculously soft and silky, but not "heavy".
I like this product more than the nano , because I found that the nano snagged quite a bit and gave me a lot of split ends. It could just be my imagination, but that was my experience.
I like the sedu revolution more than the original because the one inch width of the revolution allows me to get closer to my roots (i think the original has 1.5 inch plate width.
I purchased the straightener at Ulta and it came with a free mini flat iron. The mini is not without its flaws (as the reviewer below mentioned) but it does the job. I like that I don't have to risk damaging my expensive straightener when traveling. I love it and am very satisfied with my purchase.

I got the mini version of this flat iron as a freebie from Folica. As far as a mini flat iron goes, it's fine....heats up well, comes with a glove and a travel pouch. As far as a regular flat iron goes, I don't like it that much. I feel like the plates run roughly down my hair (my regular flat iron is a Solia which has curved edges on the plates, whereas this one has squared edges). I also don't like that it doesn't have a temperature control. These may all be things that don't apply to the regular size flat iron.

I bought this flat iron after noticing that my GHD was killing my hair....and I'm so glad i did! It straightens my hair just as well as ghd, on a lower temp. This iron glides through my hair so smoothly, doesn't snag or pull at all.
It makes my hair unbelieveably shiny and smooth and moisturized.
It curls just as good as ghd too.
I'm very happy with my revolution, I highly recommend it.

I have fine, color-treated short hair and have used the Sedu Revolution for about 6 months. I am very cautious about heat damage, so I only heat the iron up to 320 degrees. I found the flatiron to be fast heating and snag-free. The cord is long and does swivel, though the swiveling is not easy to do one handed. I have to un-kink the cord before each use. The cord itself is not heavy duty. I basically touch up my hair and it works very well for me. It comes with a heat resistant puch from Folica.com.

I dont know why the other reviewer had such issues with this flat iron, it has never pulled my hair at all and runs smoothly through it weather I am straightening or curling.It comes with a cd to show you how to use, clean and style your hair using this straightner and it also comes with a heat pad/travel pouch. I love the adjustable temp control on it. My only complaint with this is that the cord is not a swivel cord and can get tangled easily.

The Sedu Revolution Flat Iron snags & pulls out hairs. I could hear it yanking out hairs with every pass through my hair & there was a ton of hair on my bathroom counter & floor. I bought this flat iron to replace my Chi Turbo flat iron because it snags & pulls out hairs. I purchased this product from Folica.com & will be promptly returning it. I don't need two flat iron that snag. This flat iron is extremely lightweight in a flimsy sort of a way. When straightening my hair I had to go over each section several times. I have fine thin hair for reference. I don't recommend this flat iron. continued >>