I was looking for a perfect rich deep wine coloured gloss. I've finally found the perfect red in berry mode gloss. Bought it as soon as I tried it out. The most soothing, moisturising, smooth, soft lip gloss I've tried. I love that it has no smell or taste, comes in a tube with a great applicator brush, which makes it really easy to put on even without the lip pencil. I also enjoy the shimmer very much. The gloss is highly pigmented, which is a great advantage. I've got lots of compliments about how this colour suits me meaning it's a definite keeper. Though I do not particularly like the tube design.. somehow reminds me of the cheap fake Asian glosses. But great product anyhow.