First and foremost, this mascara is only seven bucks! And it’s carried in most drugstores nationwide. This gem may not be in a pretty hot pink tube, with girly neon colors, it may not have vibrating brushes or fancy flashing lights, however this mascara is SOLID... and I do not leave the house without a tube in my aersenol (I have 4 tubes total).

Full ‘N Soft Waterproof also does all of the things I want a mascara to do — adding length and separation to my lashes while holding a curl, so that I look wide awake (even when I’m not).

Full ‘N Soft doesn’t flake, smudge or run, I dont get bumps or clumps... just smooth, evenly coated lashes, which means I get control over how my lashes look. This is a must with mascara... you should always be in control and be able to minipulate the product you are working with, this is the beauty of makeup.

Another thing I really like about this mascara is how well it layers. When I want them to look natural, like for the beach, I just apply one or two layers for that feathery, separated look. Or when I’m craving something more dramatic, I’ll do three or four. With this being said, no matter how many layers, how much drama, or where I am and what I am doing- this mascara stays put and looks beautiful all day long.

My results with this mascara are consistently great, which is why I always have a tube of it with me. If you have not tried this, I urge you to do so. This mascara gives the look of a high end product with a drug store price. What more could you ask for?

Amazing. I just got this today after reading all the glowing reviews and this mascara is amazing. I paid about $7 for it at target and put it on right when I got home. It separates every lash. No clumps!! I didn't know a mascara could really do that. I love it!

UPDATE: I've worn it for a few days without a base, not in particularly dry or humid weather, and it's held up just as well.
*Keep in mind that I'm reviewing this while wearing Shiseido Nourishing Mascara Base underneath. All of my mascara reviews are with a base.*
I was impressed with this mascara when I wasn't expecting to be-- I've tried a couple drugstore brands and haven't liked them at all. The main reasons why I'm drawn to this one is the softness and separation it gives. I don't ever go for formulas advertised as volumizing because they have always clumped on me to some degree and I definitely don't need the extra step in the morning of combing through my lashes. This one is the exception: the formula is smooth and nearly impossible to clump, even at three coats, and builds volume nicely while keeping lash ends tapered. I love that it has a traditional bristle brush as they seem to be growing more rare. I'd say dries to a middle-of-the-road black: darker than Lancome but lighter than YSL. My lashes also stay very soft throughout the day. I was kind of excited when I finished applying because I almost appeared to be wearing false lashes, since they're on the sparse side when bare.
However, I wish that it lengthens as well as it separates and volumizes, and that the brush was a bit smaller to make reaching small hairs easier. When I pull the applicator out of the tube, blobs of product collect at the very base of the brush-- it doesn't affect perfomance but it gets the rim a little messy as I use it each day. The pigmentation is nothing to complain about, but move along if you're looking for that elusive, deep-space black (and tell me when you find it!). While the mascara is easy to wash off with warm water, some say that it tends to smudge during wear. I haven't had a problem with this due to my mascara base having a slight waterproofing effect, but the vitamin E is probably what causes it to smudge. I haven't experienced how well it holds up with sweat or heat, but I'll update if you care to check back. I can't say I'll repurchase because Maybelline does test on animals.
Overall, I rate this mascara as equal to or better than some of the high-end ones I've used for years. At $9 a tube, it performs beyond its price.

Like many reviewers, I have also had problem with this so-called 'waterproof' mascara. It helped my naturally dark eyelashes pop even more but I couldn't go to the movies or theme parks without worrying about it smearing down my eyes, giving me raccoon eyes. I also wear contact lenses and, while it did not bother my contacts, my occasionally watery/allergy induced misty eyes proved to be stronger than the formula. If they made it a legit waterproof formula, I would buy this again. In the meantime, I'll just skip it and find myself another one.

I'm so sad. I have sparse, thin, wimpy lashes and have been searching high and low for the perfect mascara. I found it in this one. Hands down the best I've tried yet...so you can imagine how my heart sank when I looked in the mirror an hour after applying only to find the mascara smeared underneath my eyes. IT RUNS SO BAD, PEOPLE. SO. BAD. Isn't it supposed to be waterproof? I do have oily lids but...it's supposed to be waterproof. I even tried not putting any on the bottom lashes and it STILL ran. Guess I just gotta keep hunting. Full 'n Soft lengthened and volumized without clumps, and for dirt cheap. I'm wondering if it's the vitamin E they added? Either way, I'm really disappointed.

I was looking for a mascara that wouldn't flake on me & wouldn't separate my eyelashes into sections. I asked people which brand they would recommend & looked up the most top rated mascara on MUA. This one fit the description. I tried it & I really liked it a lot. It doesn't harden my eyelashes & doesn't really flake too much. The brush doesn't clump at all & it has soft bristles. continued >>

I've been using this for many years now, keep going back after I stray and try some new "miracle" mascara once in a while. I use the very black, waterproof version.

PROs:
1. LOVE the thick round, full brush, keeps the lashes separated and not Tammy Fay Baker!
2. Middle of the road price on a DS mascara, still seems a little expensive though the last couple yrs
3. While I do have to put on 3 coats to get the look I want, it layers well.
4. Don't have a problem removing it (it is waterproof after all and they all take a little work) with the Neutrogena or Mary Kay eye-makeup removers. Just hold the cotton ball on the lashes a few seconds to soften it before you start to rub.

CONs:
1. Even waterproof version RUNS under my eyes when I get hot and sweat (outside in summer or dancing in a club)
2. Seems like a tube of it dries out in a couple months (never runs out) fairly quickly and it does not work well at all when getting "old". So I have to repurchase often. That being said, I never like other brands enough to use them long enough to see if they dry out that fast too.

Overall except for the running under my eyes part when I'm hot and sweaty I will certainly buy again.

Mixed review, unfortunately. I love the price, but most importantly I love the way my lashes look, its exactly what I wanted. I love volume that doesn't look too stiff (just like the name says) and this delivers, with a lovely curl hold and definition to boot. BUT after about 5 hours the flaking begins, irritating my contact lenses and giving me unsightly raccoon eyes. Up until about 4.5 hours the look is perfect, but there is nothing long-wearing about this mascara. I can't wear it for my full day, so it is basically useless to me. On the packaging, I do usually need to do some blotting of the wand before I begin because of some clumpiness, but its not too bad, and it doesn't leak or dry out quickly which is great.

Love this mascara! I've tried many brands, and this is the best so far with great value. Beats $25 lancome mascaras. Doesn't smudge and lasts in the summer heat.

This is a fantastic product that makes your lashes look natural, healthy and beautiful. However, the major downside to it is that it runs within the first hour of wear!