I have been using various OTC retinols off and on for years now. This does not have a lot of retinol in it so maybe it is good for people just starting out on it. I found this to be a lightly scented cream that does not absorb easily into the skin. It also contains a hint of CoQ10. I get better results from Avon Ageless Results A-line therapy retinol cream as it contains vitamin C and more retinol than this.