I just purchased this. I LOVE IT. I have used every flat iron known to man. Mostly high end. This is by far the best. I just got rid of my Sedu and this to me is way better. The way this grasps the hair seems different. Hard to explain but what a difference. So glad I found this!!

It's comparable to the Chi and Solia.
Pros: Straightens well. My hair is thick and wavy and it works decently. It is also durable. I have had mine for 2 years now and it works just as good as the first time I ever used it.
Cons: it leaves your hair dry and dull looking.
Cost about 70.00 dollars at Sally's and I bought it at a time when they gave a 40.00 dollar curling set free with flat iron purchase. So a great deal.

I am hoping to not have to repurchase this puppy for awhile b/c it is slightly expensive, as all great flat irons tend to be...but man do I love this flat iron! It actually doesn't damage my hair, and somehow makes it smoother and shiny. It's the nano technology that eliminates bacteria and contributes to shiny, slick straight hair. I use mine every day at the lowest setting (300 degress) and it works WONDERS. Way better than my CHI, way better than the other Jilbere flat irons I've tried. It cost me $70 at Sally's, but I got a free NANO 1" curling iron with the purchase. Have not tried the NANO curling iron but am excited to try it as well. Recommended.