I am not quite a Lustre formula fan, I like them okay but I prefer Satin finish for great color payoff and durability. Anyway, I bought Plumful recently and like it for its brightening effect on my face.
On my NC 35-40, South Asian, olive toned skin, it's a MLBB, nice plummy/mauvey shade with hints of berry pink. It doesn't turn fuchsia on me. I'd probably buy again if I ran out or I might try Capricious instead since it's a tad warmer and has some red undertones instead of berry.

I did not want this l/s, I thought it was too bright for my face. But, when the MA "made" me try it, I couldn't believe how it lit up my whole face. Not too plummy, not pinky. No fuschia undertones. so pretty, hard to describe. Stays on quite a long time for a shiny, pouty, look.