This is a great cheap gel. I picked it up at one of the dollar stores. I liked the fact that it is alcohol free. It smells fresh and has a nice consistency (not sticky) and does not flake. It is a natural/firm hold gel which gives my curls great definition and fullness without being crunchy and tacky. I was pleasantly surprised that this gel would work so well whether my hair is damp or dry. The added conditioner is a plus, since it is just conditioning enough for a gel, in that it does not make hair droopy and limp. I still prefer Tresemme though, because it has cones in it which make my hair shine. Overall, innovation is still a pretty decent hair gel, but I will not repurchase.