I was first introduced to the Tigi Hardcore Flat Iron by my stylist. She used this on my hair and when she used it my hair was so straight. I really wanted to have my own Hardcore flat iron for when I decided to style my own hair but they sell for about 150.00. I went on Ebay and won my flat iron for 20.00!!!!!!! I was excited!!!!! That is a steal!!!! I love my flat iron. It makes it so much easier for me to style my hair at home, it is a professional flat iron and it is guaranteed to get even the curliest hair straight. Everytime I use this flat iron people asked me if I went to a salon and they are shocked when I tell them no. The Hardcore Flat Iron I have is the "Turn me On" Version and I just found out that it has been discontinued.