I was at Sally buying more nail polish, and while I was standing in line I saw this display of new hairbrushes. All three styles were vivid hot pink, and instead of bristles they had loops. With my card the paddle brush was only $4.99 so what the heck. I picked one up. I have to admit that it is gentler on my hair than a regular brush, but the loops don't seem to detangle my hair as easily. I guess that's the price of gentleness. The same amount of hair seemed to be in the brush when I was done. Maybe it'll be easier to clean than my regular brush.