This is really disappointing for me because it is such a beautiful colour and it looks nice when I first put it on but there's something in it that makes it seems to lift off my face and make my cheeks look oily not long after. I guess it must just be my skin but I don't have this problem with any other blushes. I don't have oily skin in general either so it's strange that this makes it look oily. I still haven't thrown it away yet because it is such a great colour I keep hoping one day it will miraculously work for me, but so far no luck.

One of the only plum shades, that actually shows up cool toned against my warm skintone! I LOVE this shade of plum, it's gorgeous whether I'm pale or have a tan. Very flattering, and just the right tone, not too light or too deep. Smooth formula, lasts all day, and doesn't break me out. In fact, this is the ONLY plum shade I will wear, and have no reason to stray from it, it's perfect! I only wish CG would offer some of their Cheekers shades in their standard blush size packaging...because a larger pan would be great!

This blush looks fantastic even on my warm, light olive skin. It really pops and gives me a healthy and realistic flush. Personally, I like my blush to have a little shimmer and this one is so pretty. I have been using the sable color for at least 20 years and I like that one, too. These are just a good, practical staple for every girl to try.

First of all, I so wish that CG would get with the program and update the packaging of their blush. It's packaged like an eyeshadow and is a pain in the you-know-what to get the product on a decent sized blush/face/kabuki brush.
Now, the actual blush is very pretty. It's a plum toned pink and looks great on my light-medium skin. It does contain shimmer, but this shimmer blends with the pigment into the skin--it doesn't just sit on top of it. I can do a light sweep of this for just my everyday makeup face or build it up a little for a more dramatic flush for night. Pretty and versatile.

I picked this up on a whim at Target because the color looked so pretty and also because it was the only one left in this shade. It must be popular if it's almost sold out, I thought to myself.


This is BEAUTIFUL on my fair, cool toned skin. This gave me such a pretty, healthy glow to my complexion. This was so easy to blend and just left my skin glowy and pretty looking. Again, I am blown away by an inexpensive drugstore product. My mother always told me drugstore is just as good as high end in many cases and I have to agree with her. I am going to pick up a second one of these for my touch up kit at work.


Pale, cool toned ladies will love this blush!


I love True Plum!

Oh my god, this color is amazing. The perfect not really plummy red meets pink meets mauve meets perfect flush of amazingness on your cheekbones. I write reviews rarely and I am a blush addict - I seriously have over 50 blushes and I NEVER write reviews for them because they all end up becoming the same color after awhile.

BUT THIS! I stray towards peach/pink blushes as I'm a fair asian and yellow-toned (MAC NC20 for reference) so I prefer things like Orgasm and Coralista, but I've been finding they make me look too barbie "cutesy" pink. I wanted a more mature flush of color so I accidentally strayed upon my other mauve-ish colored drugstore brush (Wet and Wild in Heather Silk) and it looked AMAZING on me, so I was on a quest to find others! One of my favorite youtube Gurus mentioned this blush with the other Covergirl blush in "Sophiticated Sable" (a trio of a plummy color, a sheer, and a dark rosey one) layered over it - I look positively GLOWING! :-) Even a coworker asked me what blush I was wearing and I said oh, it's just Covergirl!

It's very pigmented so use a good brush that will distribute evenly - I accidenally splotched too much onto the apples of my cheeks and had to kinda "windshield wipe" it upwards with a translucent powder, but it looks great now :)

This blush is a very lovely cool-toned pink with a purple tint to it. Problem is, it doesn't show up on me at all. No matter how I've swatched it, layered, etc. -- I see nothing. Will be gorgeous on lighter skin, but unfortunately not brown-girl friendly |:

~DDD, neutral-to-warm w/ yellow undertones, MAC Matchmaster 8.5~ continued >>

As a previous reviewer stated, this IS a cool toned orchid colored blush. It's beautiful.

This is the color that I bush/flush naturally. So for me, it's the perfect blush! I've been buying this shade for years.

I use the little brush that comes with it for travel only.

I had been salivating over tarte's new clay blush in blushing bride but I figured before I shelled out $25 for a plum blush I would buy a cheap one and see how the color looked on me. I'm pale and have always gravitated towards pinks and peaches so this was a real leap. I used to use the peach shade in this line all the time and I think I used up about 3 of them so I didn't hesitate to pick up this one in true plum. Now the packaging is awful and the brush is total crap but for the price and quality I'm willing to overlook that. I just have to move my ecotools blush brush around a little in the small pan to get color all over it. The pigmentation of this is amazing and it's such a lovely color! Long lasting too and it has been pretty humid and muggy today. Of course it has the nasty noxzema scent but it fades quickly so that's not a biggie either. Great product and if you don't have many plum blushes in your collection, like me, pick it up and I think you'll love it.